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Content Marketing

How to Outline Quality Standards in a Content Brief in 4 Steps

A content brief is a communication tool that helps a team focus on the same quality standards and reach the same goals — with fewer rounds of revision and rewriting.

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Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Content briefs help ensure quality by detailing the goals, requirements, and strategy of a piece of content. 

A good content brief serves as a guide for writers, helping them stay on target and deliver content that meets your expectations. It also helps reduce the time spent on revisions and rewrites. 

A well-constructed content brief is the best way to outline your quality standards clearly. Learn how to outline quality standards in this guide.

Key Takeaways (TL;DR)

  1. Define quality standard criteria and metrics (for example readability scores) so that they’re clear to writers at the beginning of the project.
  2. Align your quality standards with the content marketing strategy (for example creating content that will also perform well in social media posts).
  3. Create a consistent content brief template that clearly outlines the elements a writer should include in the project.
  4. Be specific and concise to keep expectations clear and reduce editing in the long term.

Then, streamline your editing process with a suite of best-in-class tools for marketers, publishers, and editors, with the Originality.ai Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker.

Step 1: Define Quality Standard Criteria and Metrics

Before you can use a content brief to express how to meet standards, you must clearly define them. What does quality mean for your business and your audience?

Know what you are asking your content creators to achieve by breaking down quality standards into content-specific elements and how they will be measured. 

For instance, if a standard is readability, you may measure it on the Flesch Reading Ease score. If another criterion is consistency of style, you’ll need to have a specific style guide to reference.

In other words, ensure you know which resources and references to share before asking a writer to meet specific standards. The more a content writer understands the expectations, the closer they can align their writing with them.

Step 2: Align Quality Standards With Content Marketing Strategy

Knowing the goal of a piece of content is integral for content creators. So, before designing your content brief template, review your strategy and goals. Define the different ways a piece of content can be successful.

For instance, how does social media fit into your content strategy, and how can social content help reach your overall goals? 

If a part of the strategy was to promote the content on social media, you could include a requirement in the content brief to prepare a caption that would accompany the piece and make it easier to share on other marketing channels.

Reviewing these connections before creating your template gives you a clear idea of how to communicate them with the writer when sharing the goals of an assignment.

Step 3: Develop a Consistent Content Brief Template

Once you have defined your quality standards, broken them down into content-related criteria, and reviewed them alongside your content strategy, it’s time to create a template. A good content brief template is designed for use with any content marketing project.

Whether it’s a blog article, social media post, landing page, product description, or anything else, using the same content brief ensures consistency and quality across all platforms. 

Common elements to include in a content brief template include:

If the writer will be revising existing content, include any previous versions, evaluations and recommendations. Include anything that will help the writer understand exactly what you are looking for and want to achieve. 

Step 4: Be Specific and Concise

The list of elements to include is lengthy. Keep in mind that when you create a brief, you will tailor it to your needs. So, you might not need all of those elements. 

Include what is most relevant to your content strategy and what will give your content creators the best chance of writing content that hits the mark. 

When we create content for our audiences, we focus on giving helpful, relevant information that is easy to understand and consume. The same goes for content briefs. Give the writer as much information as they need to be successful, and not too much to feel overwhelmed.

The more concise and specific you are, the easier it will be for the content writer to understand your needs and deliver something that aligns with your brand and quality standards. 

Final Thoughts: How Content Briefs Serve Quality Standards

Together, all the details of a content brief add up to a set of guidelines for a writer to create content that is accurate, consistent, relevant, and adherent to brand and style standards. 

The brief is a communication tool that helps a team center on the same expectations and reach the same goals — with fewer rounds of revision and rewriting.

When used regularly, content briefs allow your team to efficiently create high-quality content that aligns with your marketing goals and delivers on-target messaging to your audience.

Get industry-leading content quality tools with Originality.ai’s Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker.

Then, learn more content marketing best practices in our guides:

Melissa Fanella

Melissa Fanella is a writer, editor, and marketing professional with over 15 years of experience in content and messaging for businesses and nonprofits. Her expertise is in crafting authentic, people-first content that is compelling and engaging for audiences and positioned for business goals.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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