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3 Content Brief Examples for Web Publishers

When drafting a content brief, it helps to see some examples in action. Get content brief examples for three popular types of content — blogs, landing pages, and product descriptions.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

When thinking about which content brief works for you, it helps to see some examples in action. 

In the content marketing brief examples below, the format of the brief is nearly identical, but the fields are filled out differently depending on what type of content is being requested — whether that’s a blog post, landing page, or product description.

Modify these general outlines as needed to create a content brief that’s tailored to your web content and audience.

1. Content Brief for a Blog Post

Let’s start with a content brief for a blog post. 

This example includes a content brief for a fictional fitness blog that informs readers about various types of smartwatches. 

In this scenario, the content manager or marketing agency drafting the brief knows the audience is interested in an active lifestyle and is tech-savvy. 

The blog post is expected to offer general information about fitness and smartwatches and compare some affiliate products.

Project Title 1000-word article, “Which Smartwatch Features Do You Really Need?”
URL [Example URL]
Purpose/Objective Inform and engage, increase time on page, and direct click-throughs to the featured affiliate products.
Target Audience Readers are ages 40 to 65, interested in fitness, seeking to increase their activity level and maintain or improve health.
Customer Stage Awareness-to-considering
Call to Action Learn More (about each product)
Key Messaging Be smart about your smartwatch. Smartwatches are great, but find the one that suits your lifestyle and budget with our guide.
Tone, Style and POV Trustworthy, informative, and not too casual. Simple, precise vocabulary, no jargon. List benefits, not just features.
Images Use royalty-free, generic images. People at a gym or running, clearly wearing a smartwatch.
URLs Link to affiliate sites and the specific models we are comparing:
Model 1 [URL], Model 2 [URL], Model 3 [URL]
Link to authoritative sources on health and fitness:
[Example Source URL]
Background Information and Notes This article will appear in the November newsletter alongside a sales-focused article, “Treat Yourself to Tech this Holiday.”
AI Guidelines This blog post should be entirely original, AI use isn’t permitted.

2. Content Brief for a Landing Page

The next example provides an outline for drafting a landing page content brief

In this scenario, the fictional SaaS company is a content creation software brand, and the marketing manager is requesting a new landing page to promote a webinar. 

The webinar content is related to marketing best practices and is intended to drive participants to subscribe to the company’s content software, incorporating an awareness of the user’s search intent

The company has run this webinar before, so the manager includes information for the writer about where to find previous versions of the page content.

Project Title Content creation webinar landing page for a SaaS company.
URL [Example URL]
Purpose/Objective Push webinar sign-ups for [Company Name], an online class that details how to use our software to transform your blog.
Target Audience Content managers, marketing managers and CMOs of small to mid-sized businesses with low-performing blogs who could benefit from high-quality, SEO-optimized content.
Customer Stage Subscribers to [Company Name]’s weekly newsletter. Be aware of our services and potentially consider them.
Call to Action Claim your FREE webinar seat!
Key Messaging Transform your blog with [Company Name].
Highlights: Learn how to save time and money, increase conversions, and rank higher.
Tone, Style and POV Confident tone. See our style guide [LINK] for specifics. This is B2B marketing, so use a “we know what your business needs” type POV (point of view).
Images Use assets the designer created [LINK TO FILES].
Competitor URLs N/A
Background Information Webinar ran last winter. See files on the team site under “101 Webinar- Winter 2023.”
AI Guidelines This landing page should be entirely original, AI use isn’t permitted.
Notes “Hear what our customers have to say.” Include reviews and testimonials. See the project file on the team site.

3. Content Brief for a Product Description

In our final example, let’s take a look at e-commerce content marketing with a product description content brief.

In this scenario, the content brief is for a fictionalized version of an e-commerce brand releasing a new smartwatch.

Project Title Product Description for [New Smartwatch]
URL For sales page: [Example URL]
Purpose/Objective Drive upgrade sales for the [Smartwatch Name]
Target Audience Ages 20 to 55, active lifestyle, looking for an upgrade, iOS users. Owners of [Smartwatch Name] watches and other smartwatches purchased from our site in the past five years.
Customer Stage Current and previous customers
Call to Action Trade-in and Upgrade
Key Messaging Thin smartwatches have never been so functional and affordable. Now is the time for an upgrade - newer, thinner, and more water-resistant. Sleeker look and increased functionality.
Tone, Style and POV Friendly tone for loyal customers. “We know you are active and love the latest tech, so we’re sharing great news.”
Images Use images from the product photoshoot [LINK TO FILES]
Competitor URLs See [URL1] and [URL2] for competitors models
Background Information The product description will appear in the December newsletter emailed to a targeted customer list.
AI Guidelines This product description should be entirely original, AI use isn’t permitted.
Notes The campaign headline is [Example Campaign Name] to correlate with the main features of the new watch.

Clarify AI Guidelines When Drafting Content Briefs

These content brief examples offer a comprehensive array of tips and guidelines for the writer or writing team to build on. They also offer clear guidelines on whether AI is permitted or not (in these scenarios each brief highlighted that the content should be original and human-written).

The rise of AI or artificial intelligence has had a number of impacts on content marketing. So, it’s best practice to be clear right at the beginning and note your brand’s policy on AI use for each project. That way, everyone is on the same page.

Read our tips on how to incorporate AI guidelines into writing contracts and check out our best-in-class AI detector for more information.

How To Design Your Content Brief Template

Create a content brief that works for you and your team. Variations on the tables above can also be used for social media posts, video scripts, and any other content you produce for clients.  

If you need some help thinking about how to start a content brief, here is a helpful exercise:

  • Begin with a blank table.
  • Find an example of content you love: blog article, product description, landing page, etc.
  • Deconstruct it into the typical elements of a content brief using the examples above.
    • What is the title? Who is the audience? Key message? And so on.
  • Label the left column with those elements: Title, Audience, Key Message, etc.
  • Fill in the right column with the “answers” you find in the content you are studying.

You’ve just created what the content brief might have looked like for that piece of writing. Now, you can apply what you’ve learned to your projects. 

Final Thoughts

Getting started is challenging, but once you commit to using a content brief, you’ll be so glad you did! From start to finish, everyone in the content creation process benefits from a well-constructed and consistently-used content brief.

Get more top content marketing tips to elevate your content:

Originality.ai Writers

Our experienced team of writers at Originality.ai are passionate about creating innovative and compelling content across a range of topics, from grammar guides to readability, content marketing, and more!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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Will My Data Be Shared?

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