Content Marketing
11 Tips for Planning Web Content Marketing
Learn 11 tips for web content planning that help to make your content consistent and effective — and streamline your workflow.
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Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.
File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.
Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!
You can also easily compare text by copying and pasting it into each field, as demonstrated below.
Ease of use
Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.
Multiple text file format support
Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.
Protects intellectual property
Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.
User Data Privacy
Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.
Compatibility
Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.
Once you’ve developed your web content strategy, it’s time to plan your web content.
Content strategy and content planning are separate but closely related parts of web content marketing.
In this article, we’ll share 11 tips to help build your content plan.
Ready to improve your content marketing strategy? Try the best-in-class suite of tools offered by Originality.ai, including an industry-leading AI checker, plagiarism checker, and grammar checker.
Your content marketing strategy is your overall plan for creating, managing, and distributing content to your target audience.
It’s the big-picture approach that outlines the larger questions of why (the goals), who (the target audience), and what (the overall message).
From there, content planning takes over to decide where, when, and how.
The earliest steps of content planning require you to know your goals and be familiar with your overall web content strategy to make the best-informed approach to what kind of content you will create and where and how you will share it.
As part of the overall content marketing strategy, you should know your target audience and their needs.
Any content you create, regardless of format, should strive to address what your audience is looking for.
If you’ve developed marketing personas for your web audience, now is a good time to consult them and consider all you know about them before you create messaging.
This might include demographics, interests, traits, search intent, goals, challenges, and problems they might need to solve.
Unless you are starting from absolute scratch, odds are that you already have some existing content.
A content inventory or audit is a helpful step in content planning. By analyzing content topics and formats you’ve already tried, you can:
Just as you might check your pantry before planning your grocery list for the week, tracking and analyzing your existing content is a good way to determine what you have, what you need, and what else you’d like to include before you start web content planning.
With your strategy, audience, and content audit results in mind, it’s time to determine what types of content you will incorporate into your plan. Will you write blog articles, create an email newsletter, create how-to videos, or produce a podcast?
Get as specific as you can. Make a list of what content you will be creating. For each format, think of:
If you don’t know all the answers yet, you can just write down any outstanding questions.
Do keyword research to understand what terms your audience is actively searching for online. Identify your keywords so you can tailor your content to attract your audience and provide helpful and relevant content.
Before you create any content, identify and define your brand voice. Ensure it reflects who you are and your brand values. Your brand voice should also reflect the audience you want to connect with.
Your brand voice is key to attracting and engaging your target audience, so you want all your web content to clearly and consistently incorporate it.
Develop simple and clear brand voice guidelines to help your content team create on-brand messaging. Your content audit can be helpful here. If you find a few pieces that successfully capture the voice, share them as examples for your team.
A content calendar is a content marketer’s best friend. With all the different content types, channels and posting schedules, it’s essential to have a place to keep track of what is being created, when and where it is being published, and who is doing it.
Whether you have a large team or are a one-person show, an editorial calendar is essential.
Other things you can track on your content calendar include goals, target audience, topics, keywords, links and the project's status. You can create your own calendar or download a template online.
A good content calendar helps you keep track of what you publish and when, and it also helps you ensure that you post consistently.
Where a content calendar helps organize the output of the web content team, a clear outline or content brief helps to ensure new content is meeting its goals and staying consistent with the brand. A brief or outline can also reduce rounds of edits by providing clear communication from the start and getting everyone on the same page.
A content brief outlines a project's purpose, goals, audience, and message so the content creator has a clear idea of where to start and how to prioritize the message. It should also include relevant information, such as whether AI content is allowed, what links to include and what sources to incorporate.
The content brief always includes a deadline (to help keep that content calendar on track!). It should also include the project’s call to action and what step in the customer journey it is meant to meet.
After all the planning work is done, it’s time to create the content and queue it up for publication via the content calendar. Before anything gets lined up for posting, ensure the content has been edited and quality-checked to ensure it aligns with the content brief, addresses audience needs, uses brand voice and is clear, readable, accurate, and engaging.
This is a great opportunity to incorporate a grammar checker and AI checker to catch any spelling mistakes or instances of AI writing that need further review.
After all the planning, hard work and creativity that goes into your content, remember to promote it on social media. Repurpose and reformat content you have created and strategically share it through your social media accounts to reach a wider audience and direct traffic to your website.
Consider your goals, priorities, and the respective metrics that will help you evaluate their success. Whether it’s website traffic, social media engagement, or how many leads you generate through downloadable content, you can measure the results. Then, you can evaluate them to maintain what’s working and adjust what isn’t.
Planning your web content doesn’t have to be a daunting task. Remember, the aim of putting a plan in place is to make your life easier by outlining, scheduling, and tracking all the hard work you already do.
A good web content plan makes the creation, management and evaluation of that work much easier in the end.
Get a best-in-class suite of tools for your editorial toolkit with Originality.ai, including an AI checker, plagiarism checker, and grammar checker.
Then, get tips on how to take your content marketing to the next level:
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
Vahan Petrosyan
searchenginejournal.com
I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
Tom Demers
searchengineland.com
After extensive research and testing, we determined Originality.ai to be the most accurate technology.
Rock Content Team
rockcontent.com
Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
Felix Rose-Collins
ranktracker.com
ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai
Ashley Stahl
forbes.com
Originality.ai Do give them a shot!
Sri Krishna
venturebeat.com
For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
Industry Trends
analyticsinsight.net
Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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