Content Marketing
9 Content Types to Add to Your Content Marketing Strategy
Expand engagement and reach a broader audience by adding these 9 content types to your content marketing strategy.
Trusted By Industry Leaders
Trusted By Industry Leaders
Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.
File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.
Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!
You can also easily compare text by copying and pasting it into each field, as demonstrated below.
Ease of use
Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.
Multiple text file format support
Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.
Protects intellectual property
Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.
User Data Privacy
Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.
Compatibility
Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.
The best content marketing strategy integrates several types of content across multiple platforms.
Sharing content through different formats using text, video, images, and audio helps to build a broader reach and expands your opportunity for engagement. So, it’s key to incorporate a variety of content types into your overall marketing strategy.
Discover nine types of content that can benefit your content marketing strategy.
Looking to optimize your web content? Try the Originality.ai Content Optimizer today!
A blog is perhaps one of the most popular kinds of content in content marketing.
Essentially, a blog is a website with helpful content in the form of articles, lists (think listicles), videos, and other features designed to attract, engage, and inform readers.
Blogs help to establish a brand’s voice and increase brand awareness.
Blog content should be updated regularly with new blog posts to establish and maintain a connection with readers, increase organic traffic, establish a site’s authority, improve search engine rankings, and increase visibility.
Videos are a highly engaging way to attract and entertain your audience. Video-based platforms are extremely popular and continue to grow.
In 2024, Pew Research reported that 83% of adult Americans use YouTube, and 33% use TikTok. However, another Pew Research Study notes that the percentage of adults using TikTok is higher for different age groups, considering its findings that 62% of adults under the age of 30 use the platform.
Videos are visually engaging and can relay information quickly and easily to an audience.
In addition to video platforms, this content can be used across other channels, such as your blogs, website, and social media. You can share links to videos in email or newsletters, too.
Through posts on social media platforms that include text, video, images, and links to other content, businesses can reach a very wide audience or target a particular segment of an audience or content niche.
Social media content can lead visitors back to a website or blog and help expand organic reach through social sharing. With more than 5 billion social media users around the world, according to Statista, creating content for this audience is a must.
Email remains a great way to retain and convert customers by building relationships and sharing helpful information and special content for subscribers.
Email newsletters can be sent regularly with newsworthy content that features something specific about the brand or a particular product and generally provides relevant and engaging information.
Using text, videos, images, and links, a newsletter encourages a next step or call to action, such as visiting a website to read more or signing up for a webinar or upcoming event.
Learn more about AI and email subject lines.
A podcast is a digital audio segment or series produced by a brand or company that delivers information on topics related to the brand’s industry.
Podcasts can help establish a brand as a thought leader, are a compelling content format for listeners, and build or grow an audience.
Depending on your industry, webinars can be beneficial for engaging and establishing a relationship with your audience. They give you a chance to have the floor, show what you know, and address questions from your audience. So, webinars are a great way to demonstrate credibility and authority on topics.
White papers and guides engage and inform your audience on a particular topic while showing off your brand’s expertise and establishing your company as a thought leader.
These content pieces work well as valuable downloadable freebies to visitors who subscribe to your email newsletter or attend a webinar and are excellent lead magnets.
The visual appeal of infographics is an excellent tool for attracting the eye of potential customers. They aren’t just pretty either — infographics are great at making complex information easier to understand. They have great readability, make content memorable, and are easy to engage with.
Your website is a great place for content marketing, incorporating all the content types above and others, including:
The content on your website should be engaging, informative and designed to educate your audience. It should be well-organized, readable, and updated frequently to keep visitors coming back.
Get tips on how to boost readability in web publishing.
All of these content types can be used to create an exciting, engaging and integrated approach to content marketing.
By thoughtfully blending these pieces, your brand can use these elements to attract a target audience, raise awareness, and build customer relationships.
As long as your content is focused on your audience and centred on the people you want to reach, well-crafted, well-curated content can establish trust and reflect positively on your company. When done well, a content strategy drives lead generation and sales.
Learn more about content marketing and discover innovative tips and ideas:
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
Vahan Petrosyan
searchenginejournal.com
I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
Tom Demers
searchengineland.com
After extensive research and testing, we determined Originality.ai to be the most accurate technology.
Rock Content Team
rockcontent.com
Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
Felix Rose-Collins
ranktracker.com
ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai
Ashley Stahl
forbes.com
Originality.ai Do give them a shot!
Sri Krishna
venturebeat.com
For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
Industry Trends
analyticsinsight.net
Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!
