Content Marketing
9 Content Types to Add to Your Content Marketing Strategy
Expand engagement and reach a broader audience by adding these 9 content types to your content marketing strategy.
The best content marketing strategy integrates several types of content across multiple platforms.
Sharing content through different formats using text, video, images, and audio helps to build a broader reach and expands your opportunity for engagement. So, it’s key to incorporate a variety of content types into your overall marketing strategy.
Discover nine types of content that can benefit your content marketing strategy.
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A blog is perhaps one of the most popular kinds of content in content marketing.
Essentially, a blog is a website with helpful content in the form of articles, lists (think listicles), videos, and other features designed to attract, engage, and inform readers.
Blogs help to establish a brand’s voice and increase brand awareness.
Blog content should be updated regularly with new blog posts to establish and maintain a connection with readers, increase organic traffic, establish a site’s authority, improve search engine rankings, and increase visibility.
Videos are a highly engaging way to attract and entertain your audience. Video-based platforms are extremely popular and continue to grow.
In 2024, Pew Research reported that 83% of adult Americans use YouTube, and 33% use TikTok. However, another Pew Research Study notes that the percentage of adults using TikTok is higher for different age groups, considering its findings that 62% of adults under the age of 30 use the platform.
Videos are visually engaging and can relay information quickly and easily to an audience.
In addition to video platforms, this content can be used across other channels, such as your blogs, website, and social media. You can share links to videos in email or newsletters, too.
Through posts on social media platforms that include text, video, images, and links to other content, businesses can reach a very wide audience or target a particular segment of an audience or content niche.
Social media content can lead visitors back to a website or blog and help expand organic reach through social sharing. With more than 5 billion social media users around the world, according to Statista, creating content for this audience is a must.
Email remains a great way to retain and convert customers by building relationships and sharing helpful information and special content for subscribers.
Email newsletters can be sent regularly with newsworthy content that features something specific about the brand or a particular product and generally provides relevant and engaging information.
Using text, videos, images, and links, a newsletter encourages a next step or call to action, such as visiting a website to read more or signing up for a webinar or upcoming event.
Learn more about AI and email subject lines.
A podcast is a digital audio segment or series produced by a brand or company that delivers information on topics related to the brand’s industry.
Podcasts can help establish a brand as a thought leader, are a compelling content format for listeners, and build or grow an audience.
Depending on your industry, webinars can be beneficial for engaging and establishing a relationship with your audience. They give you a chance to have the floor, show what you know, and address questions from your audience. So, webinars are a great way to demonstrate credibility and authority on topics.
White papers and guides engage and inform your audience on a particular topic while showing off your brand’s expertise and establishing your company as a thought leader.
These content pieces work well as valuable downloadable freebies to visitors who subscribe to your email newsletter or attend a webinar and are excellent lead magnets.
The visual appeal of infographics is an excellent tool for attracting the eye of potential customers. They aren’t just pretty either — infographics are great at making complex information easier to understand. They have great readability, make content memorable, and are easy to engage with.
Your website is a great place for content marketing, incorporating all the content types above and others, including:
The content on your website should be engaging, informative and designed to educate your audience. It should be well-organized, readable, and updated frequently to keep visitors coming back.
Get tips on how to boost readability in web publishing.
All of these content types can be used to create an exciting, engaging and integrated approach to content marketing.
By thoughtfully blending these pieces, your brand can use these elements to attract a target audience, raise awareness, and build customer relationships.
As long as your content is focused on your audience and centred on the people you want to reach, well-crafted, well-curated content can establish trust and reflect positively on your company. When done well, a content strategy drives lead generation and sales.
Learn more about content marketing and discover innovative tips and ideas:
