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What Does a Marketing Agency Do?

From SEO to social media, marketing agencies can help boost marketing efforts for small businesses and global corporations. Learn more about what a marketing agency does.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Have you ever thought about hiring a marketing company and wondered, “What does a marketing agency actually do?” Every marketing agency is different, but generally they provide services that help businesses promote their own products or services. 

These services could be extremely specialized (think search engine optimization) or varied, and include things like brand awareness, content marketing, and social media management. 

In this article, we’ll take a closer look at:

  • What a marketing agency does.
  • Who their typical clients are.
  • Benefits of working with one. 

We’ll also take a look at how AI can be used in marketing agencies, and how to ensure the company is transparent and open about how they use AI with their client work. 

10 Marketing Agency Services to Get Started With

If you’re getting started in a business or you’ve just launched a website, working with a marketing agency is the next logical step. 

Some of the services you’ll want to look for include

1. Market research

The point of market research is for the marketing agency to better understand your target audience. Market research helps them do this by way of surveys, studies and focus groups. 

The marketing agency gathers the data, analyzes it and uses tools like Google Analytics to find out where customers are at various stages of their journey. 

A customer may:

  • Not yet be aware of your brand but through a proper brand awareness campaign, come to know who you are. 
  • Be in the process of comparing your product to that of a competitor. 
  • Be a top client that recommends your brand to family and friends. 

Each of these different customer segments could require different marketing approaches to target and reach them, but you can only find out what works with which group when you know who they are. 

2. Strategic marketing plan development

Generally, the next step in the process after figuring out who you’re marketing to, is creating a plan of action that goes into detail on how to market to them. 

For example: 

  • What type of messaging best resonates with each customer group?
  • How should the company position their product or service in relation to what the customer is looking for?
  • Which channels should the company focus on to maximize their ROI?
  • What kind of objectives should they set?some text
    • Should they focus on social media engagement? 
    • Sales? 
    • Something else? 

Oftentimes this strategy doesn’t focus on one particular area, but rather a mix of options that give you the best return on investment and the most exposure. 

3. Brand identity

Some marketing agencies focus specifically on branding, which can span everything from logo design and color scheme to brand messaging and overall tone of voice.

This helps ensure that when a brand posts on social media, a website, or in print materials, it’s consistent.

Many marketing agencies specialize in rebranding to help businesses refresh for a more modern look and revitalize a stale or seemingly out-of-touch image. 

4. Content creation

Content creation is at the core of any good marketing campaign, and high-quality content is a must. 

Companies that consistently produce great content tend to rank higher in search engines. 

The content strategy a marketing agency may offer could include:

  • Blog posts
  • Podcasts
  • Whitepapers
  • Social media posts
  • Infographics

A marketing agency could even offer an in-depth competitor analysis to help you stay ahead and produce the best content in your industry.

5. SEO (Search Engine Optimization)

Just as the name implies, SEO is all about optimizing the company’s website rank in the search engines. This is done through website optimization as well as off-site optimization. 

Today, SEO is about more than just researching keywords. It’s also about optimizing for local search, building backlinks, and improving page speed. 

Together with quality people-first content, consistent posting, and branding, search engine optimization is one of the main factors that impact conversions.

6. Social media management

Companies on social media now have a two-way communication outlet for both current and prospective customers. 

Social media management involves building up and managing a company’s presence on popular social media channels like Facebook, LinkedIn, Instagram, and TikTok. 

Marketing agencies generally create and schedule social media posts and run targeted campaigns to achieve specific goals outlined in the marketing strategy plan. 

Those goals can be anything from getting a sale to subscribing to a newsletter. 

7. Paid advertising (social media and pay-per-click)

Paid advertising is a way to quickly generate targeted traffic to a company’s website or social media. Paid ads include:

  • Facebook ads
  • LinkedIn ads
  • Instagram ads
  • Search-based paid advertising (also known as pay-per-click or PPC)

Just like with other types of campaigns, paid advertising campaigns are designed around specific objectives. 

The marketing agency will handle keyword research, create the ad copy, design the visuals and bid for the most lucrative spots in order to maximize the company’s ROAS or Return on Ad Spend. 

8. Email marketing

Email may be the oldest form of online communication, but its effectiveness hasn’t been diminished by relative newcomers like social media and even video marketing. 

With email marketing, the marketing agency will design a campaign, create the content, and automate email flows (like a welcome email series, or sending out abandoned cart notifications).

They’ll then track open and click-through rates and use that information to continually refine and improve on the campaigns. 

9. Public relations and brand management

Public relations (PR) and brand management are a fantastic service offered by marketing agencies that monitor brand image.

Working with a PR team can help reach new customer while brand management can help you rapidly identify and address any instances of brand misinformation.

Marketing agencies work with companies to help generate positive news stories, create press releases, and secure interviews. 

10. Event marketing

Some marketing agencies specifically concentrate on in-person or virtual events that are designed to build brand awareness, generate leads, or increase revenues. 

The agency may be involved in planning and coordinating conferences and speakers, or they may specialize in developing promotional materials and using tools like social media to increase attendance. 

Who Uses Marketing Agencies?

Marketing agencies are used by businesses large and small. 

Local companies and small businesses

Local restaurants, retail stores and e-commerce startups, for example, use marketing agencies for online marketing skills or capabilities. 

Hiring a marketing agency saves them time and money over hiring an in-house staff. If they’ve got a major event or launch coming up, a marketing agency can offer customized services to help drive traffic and interest.

Global corporations

Even major, well-known franchises and large companies like Apple, Microsoft and Coca-Cola use marketing agencies, even though they have the funding and ability to have in-house teams. 

Working with a marketing agency can offer opportunities to tackle specialized marketing tasks, like working with influencers or rebranding. 

Nearly anyone that has any type of business or organization can benefit from working with a marketing agency.

This leaves the door wide open for exploring new opportunities and growth potential while discovering insights about your target audience or potentially untapped markets or niches that are worth exploring further. 

Marketing Agencies and AI Considerations

Marketing agencies wear many hats, to be sure, and with so many different areas demanding their attention, it’s entirely possible that they use AI to help save time and streamline the process. 

Look for transparency with AI and content creation

As a business, if you’re hiring a content marketing agency, you want to be sure it follows Google’s EEAT guidelines for Expertise, Experience, Authenticity and Trust. 

Google prioritizes high-quality content. Google may penalize AI content that does not provide value (is poor quality) and attempts to artificially inflate your search engine ranking using tactics like keyword stuffing. To be fair, it’s also not likely that users will stick around to read a wall of AI-generated text, either. 

That’s why, if you want to opt for quality, human-crafted content, it’s worth seeing what kind of content the marketing agency creates and checking their AI policies right from the start.

Evaluate website content with a site scan

Looking to verify whether content published on your website is made with AI? With the Originality.ai Site Scanner, you can scan an entire website for AI content in 1 click.

Final Thoughts

By taking steps like these, you can not only choose the right kind of marketing agency for your needs, but you can also continue to publish authentic, quality content that meets your brand standards for quality and relevance.

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

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Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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