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Content Marketing

E-commerce Content Optimization: How to Create Engaging Product Descriptions

Increase e-commerce sales with engaging product descriptions written for better SEO. Follow these tips for creative descriptions that get clicks and sales.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

How do you write a product description that’s both interesting and engaging? 

In this guide, we’ll share how you can pull out a treasure trove of benefits and interesting points about any product to drive sales. Plus, find out what to avoid that can make a product description fall flat.

Key Takeaways (TL;DR)

  • Bland, generic, and unedited AI-generated product descriptions that don’t add unique value for the customer can fall flat. 
  • Before writing a product description, first create a buyer persona so you can effectively tailor your content to the customer.
  • Standout ecommerce product descriptions include clear wording, address customer pain points, incorporate relevant keywords, and highlight social proof where possible.

Check for AI content across your website in 1 click with the Originality.ai Site Scan. Then, review and e-commerce content marketing pieces with our Content Optimizer.

Why Most Product Descriptions Fall Flat

How many times have you been searching for a product, and the description simply outlines the basics about the product, as if they were pulled right from a technical spec sheet, with absolutely nothing that compels you to buy it? Yet that’s how many product descriptions are. 

One of the main reasons that product descriptions fall flat (and something you’ll want to avoid) is that there’s nothing about them that makes a client say, “Having this will improve my life.”

AI and product descriptions

Further, many of them are written with generic AI phrases. One of the top issues with AI is that the text it generates is often bland and doesn’t connect with the reader, or in the case of e-commerce, the customer. 

Even more problematic is if a product description contains an obvious ChatGPT saying like ‘as a large language model.’ 

Then, there’s the potential for AI to hallucinate and generate incorrect information about a product. 

Not to mention that Google may penalize AI content that doesn’t comply with spam policies.

The key takeaway here? AI-generated product descriptions that don’t add unique value and aren’t tailored to your customer can pose a number of problems.

What Makes a Good Product Description? 8 Tips

So, how do you avoid creating a bland product description that falls flat? 

We’ll take a closer look, but first, here’s a quick overview of key aspects of a great product description: 

  • Wording that’s clear, concise and easy to understand
  • A description that addresses the customer’s pain points
  • Highlighting the unique selling points
  • Using persuasive language
  • Integrating relevant keywords to optimize the description for SEO
  • Incorporating social proof where possible

Now, let’s go into these steps in more detail: 

1. First, know your audience

The first step before you even write a single word of your product description is to know your audience. If you don’t already have an ideal customer persona, now’s a great time to create one. Ask yourself these questions: 

  • Who are my customers? (Age, interests, location)
  • What problems do they have (Customer pain points and challenges to solve)
  • How does your product solve these problems?
  • What type of language or tone should you use? (Formal, casual, energetic)?

2. Benefits matter more than features

Customers don’t want to just know what a product is — they want to know specifically how it can improve their life. 

Let’s take a look at an example scenario of creating a product description for a clothing brand. It might include the detail that it’s “made with 100% organic material,” but that isn’t necessarily the selling point; the selling point is that the material is “comfortable, eco-friendly, and sustainable.”

To turn your features into benefits, ask these questions: 

  1. What is the feature?
  2. What is the benefit of that feature?
  3. What is the appeal of that benefit?

3. Add in persuasive language

Persuasive and descriptive language makes a product more appealing. Persuasive words include terms like:

  • Exclusive
  • Limited Edition
  • Premium
  • Effortless
  • Results-Driven
  • Data-Backed

4. Write for scannability and readability

Most online shoppers scan text, rather than read. With this in mind, structure your product descriptions to be easy to scan. 

That means using bullet points (or emojis if it makes sense for your target audience), bold or italics, and subheadings for greater clarity. Break long text up into 2-3 sentence chunks. 

Example:

The Ultimate Laptop for Marketers

✓ Portable and light-weight: Easily bring it to every client meeting.

✓ High-speed performance: Efficiently create campaigns without missing a beat.

✓ Top-tier graphics card: Expertly design standout graphics and ads for your audience.

Easily check the readability of your product description before publishing it with the Originality.ai Readability Checker.

5. Optimize for Search Engines

If you’re going to write an enticing product description, it makes sense to optimize it so that search engines can read it too. 

Just like with optimizing content for SEO, you’ll want to make sure that your e-commerce product description flows naturally. 

Use relevant keywords in your title, subheadings and descriptions. Focus on long-tail keywords and include synonyms and variations where it makes sense to do so. 

Don’t forget to optimize the meta descriptions as well, since this will help encourage a higher click-through rate. 

Example: Rather than writing “This laptop has a good battery life”, which does little to move the needle for your SEO efforts, write something like: “This budget laptop with a 12-hour battery life is perfect for students and professionals who want a portable, high-performance laptop that lasts all day.” 

Then, improve your SEO with the Originality.ai Content Optimizer and make genuine content improvements that predictably drive better rankings. 

6. Back it up with urgency and social proof

Every great e-commerce product description has a sprinkling of urgency and social proof to go along with it. 

This prevents potential customers from adding the item to their cart, wishlist, or bookmarks, where they might not look at it again. 

Adding urgency by including statements like “Only [Number] left in stock” or “20% off – today only!” encourages people to go ahead and place an order, or risk missing out. 

7. Use high-quality images and videos

A great product description only does some of the heavy lifting when it comes to getting a conversion and a sale. 

When you back up the product description with high-quality images and video, users get an even closer look. 

High-resolution images allow them to zoom in on the details and see textures and colors. Then, lifestyle shots show the product in use. Explainer videos, if necessary, demonstrate features and give the product an even more professional presence. 

Once everything comes together, you’ll have a fully optimized product description.

Let’s take a look at an example of a product description for an office chair:

The Last Ergonomic Office Chair You’ll Ever Need — Work in Comfort

  • All-Day support - Engineered with memory foam to reduce strain.
  • Adjustable - Customize the seat height, arm rests, and lumbar support.
  • Built to last - Premium materials ensure years of durability.
  • Stay focused - The breathable mesh back keeps you cool, even during long work days.

Ideal for: Remote workers, gamers, or anyone else who values comfort while working.

Fast-Shipping! Order today and get FREE delivery!

8. Don’t forget to split test and continuously improve

Product descriptions are not a once-and-done thing. It’s always a good idea to test several different descriptions and see what works best. 

In particular, you’ll want to look at conversion rates, bounce rates, time spent on page, and customer reviews in order to make adjustments. 

The Bottom Line on the Best Product Descriptions

The best product descriptions blend together persuasive writing, search engine optimization, and customer psychology. 

By bringing together benefits, descriptive language, and urgency in a way that’s clear and easy to understand, you’ll not only inform your potential customers but turn browsers into buyers.

Start refreshing your product descriptions and see for yourself how your sales improve! 

Get a best-in-class suite of tools to elevate your content marketing strategy with the Originality.ai AI Checker, Content Optimizer, and Readability Checker.

Then, learn more content marketing best practices in our top guides:

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

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Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

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