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Finding the best AI text detector for marketers and agencies isn’t as straightforward as you may think.
Sure, it’s probably safe to say that an accurate, budget-friendly tool is at the top of everyone’s list (really, why wouldn’t it be?).
However, with so many different types of marketing agencies and AI tools out there, you can’t paint every tool with the same brush.
Some marketers and agencies may be after a dedicated AI detector that’s flexible and scalable, while others prefer it as part of a complete editorial toolset.
The tricky part is finding what works for your particular marketing needs. So, here are some tips to help you find the best AI checker for your marketing work.
The best AI detector for marketers and agencies:
Yes, AI detectors do work in digital marketing.
Originality.ai’s AI content detector accuracy rate, for example, is 99%+.
So, while false positives do occur in AI detection (when human-written text is classified as AI), Originality.ai has exceptional accuracy. Check out a meta-analysis of third-party studies for even more insight into AI detection accuracy.
To reduce the risk of false positives, one option is to pair it alongside something like Originality.ai’s Free Chrome extension. The Originality Chrome Extension is a top way to see how a writer created an article — including whether they pasted in any text or typed it out properly.
So, for marketers and agencies, a highly accurate AI detector plays an important role in your content workflow, helping you to:
Ultimately, the real question is how to choose the right AI detector for your marketing use case.
Ready to start weeding AI content out of your marketing materials? Here are some tips on finding the best AI text detectors for marketers and agencies.
Everyone wants an accurate AI detector. However, accuracy isn’t the only metric to keep an eye out for. Another key thing to look for is an AI detection tool’s false positive rate.
For agencies, a tool with a high false positive rate (in this case, when human writing is incorrectly flagged as AI) can have a negative impact on relationships with both freelancers and clients.
So, when you check out AI checkers and their models, make sure you’re looking at both overall accuracy and false positive rates.
For example, when deciding which of Originality.ai’s AI detection models to use, consider that the Lite and Turbo options have 0.5% and under 3% false positive rates, respectively.
Although both models are over 99% accurate, if you want the option that’s most sensitive to AI content (zero-tolerance for AI-generated content), go with the Turbo. On the other hand, if you tolerate light AI editing, the Lite version may be a better fit.
At this point, it seems like everyone knows about ChatGPT, but it’s not like it’s the only large language model (LLM) used for writing.
Others like Gemini, Deepseek, and Claude can also whip out some decent-sounding text, so it’s important to find an AI detector that can accurately tackle the latest LLMs.
Fortunately, Originality.ai gives you these stats in our AI content detector accuracy review. In our study, we break down how our tool stacks up across multiple AI models.
This is the kind of thing you want to see: consistent, high accuracy rates across different LLMs.
If you can’t find this kind of breakdown on a company’s website, there are plenty of third-party AI detection accuracy studies.
These studies can help you better understand a tool's accuracy and how it compares to others, so they're worth adding to your research list.
Whether your clients are actively asking about AI use or you simply appreciate transparency in a tool, finding an AI detector that offers clear, shareable reports is a must.
That’s why Originality.ai’s AI Checker offers reports that are downloadable, shareable, and just generally ready to distribute to both clients and your marketing team.
Downloadable as a PDF file, our Document report is great for giving clients a quick snapshot of their content’s AI results and even explains how to interpret the AI score.
For a more detailed breakdown of results, you can share scan results directly through the tool itself as well.
Here, they can not only see the score, but also which sections are most likely to be AI-generated with color-coded highlighting.
Let’s take a look at an example of ChatGPT-generated text run through an Originality.ai AI detection scan:
Going back and forth between different applications and windows can seriously cut into productivity.
That’s why one of the top considerations when choosing an AI detector for marketers is finding one that works seamlessly with your usual workflow. Or, better yet, optimizes it.
Of course, this can mean different things for different agencies. For one, it may be about finding a detector with API integrations. Yet another may prefer something that’s part of a complete editorial toolset.
Here at Originality.ai:
Originality.ai’s patented all-in-one text analysis and verification system offers everything you need to maintain the authenticity and quality of your content, including:
So, whether you already have a system you’d like to integrate AI detection into or are in the market for a new one, there is a tool out there that will fit your needs.
Although some marketing agencies prefer regular work with a handful of niche clients, many are open to — and actively aiming for — growing their business. If you fall into that category, scalability should definitely be a consideration when choosing an AI text detection tool.
Because no one wants to rebuild their tool stack six months in.
You can find tools that offer pay-as-you-go pricing, meaning you can grab some extra scan credits whenever you need them. Or, you can opt for a subscription service, which often gets you recurring monthly credits and access to more features for a flat monthly fee.
Originality.ai’s pricing options, for example, offer both pay-as-you-go and subscription-based packages:
By considering both your current and potential future pricing and scaling needs early on, you can avoid having to start over with a new detector later.
Considering everything above, ask yourself the following questions to help you figure out which AI detector is best for your marketing agency:
If you need a place to start your research, check out Originality.ai. With our highly accurate AI detector and other editorial tools by our side, we can help you publish with integrity.
Further Reading:
Google can penalize AI content, impacting organic search traffic. Not to mention that Google’s Search Quality Rater Guidelines advise that raters classify pages with primarily AI-generated content as the ‘Lowest.’ So, AI detection can help marketers maintain transparency and publish high-quality, human-written, people-first content that ranks well.
Originality.ai is the most accurate AI detector for marketers, agencies, and web publishers. Check out our Accuracy Study and a meta-analysis of third-party studies for more insights.
Originality.ai is the best AI detector for marketers for its accuracy and complete suite of tools, including predictive SEO and plagiarism checking (so marketers can avoid duplicate content). Get even more insights in our complete list of the best AI content detection tools.
