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In 2024, Temu, the fast-rising e-commerce giant, topped the U.S. App Store download charts for free apps, according to TechCrunch.
Temu has rapidly gained attention for its rock-bottom prices and explosive user growth, which comes just a few short years after its initial launch in 2022, as noted by Crunchbase.
As the company shifts away from direct China-to-U.S. shipping in 2025, as reported by USA Today and Techcrunch, and adapts to evolving logistics, another concern has emerged: the accelerating presence of AI-generated product reviews.
This original study examines the rate of AI-generated reviews on Temu between 2022 and 2025, revealing how the surge may be reshaping consumer trust and digital marketplace integrity.
While online reviews have traditionally served as trusted signals of product quality, the influx of AI-written feedback is blurring the line between genuine user experiences and machine-generated narratives.
As Temu continues to dominate e-commerce traffic and shopper attention, this trend raises critical questions: Can consumers still trust what they read? What role should platforms and regulators play in ensuring transparency in an AI-powered economy?
This study aims to quantify the extent of AI-generated reviews on Temu and whether there has been an increase or decrease in their prevalence over recent years.
By assessing the proportion of AI-generated versus human-authored reviews, we seek to provide insights into how AI is influencing online marketplace dynamics.
Ultimately, the findings from this study will contribute to broader discussions around digital authenticity, consumer protection, and the evolving role of AI in shaping online consumer experiences.
The analysis revealed a clear upward trend in the rate of AI-generated reviews on Temu from 2022 to 2025.
In 2022, AI-generated reviews constituted approximately 0.75% of the total reviews. By 2023, this rate had increased to 3.40%, marking a substantial year-over-year rise (although AI review levels still remained relatively low in 2023).
However, the trend continued, with AI review rates reaching 5.17% in 2024. The most significant increase was then observed in 2025, with AI-generated reviews accounting for 10.90% of the total.
Overall, the rate of AI-generated reviews experienced an increase of approximately 1361% from 2022 to 2025.
These findings indicate a rapidly growing reliance on AI technology in generating consumer reviews and highlight potential implications for consumer trust and platform integrity.
The findings underscore a significant and accelerating reliance on AI-generated content within online reviews, presenting critical implications for consumer trust and regulatory oversight.
The substantial increase of approximately 1361% in AI-generated reviews between 2022 and 2025 indicates that Temu, along with potentially other e-commerce platforms we have studied, such as Shein, Snapdeal, and Flipkart, is becoming increasingly impacted by the proliferation of artificially created reviews.
This trend raises concerns about authenticity as consumers rely heavily on review credibility to inform their purchasing decisions.
To address these challenges, platforms like Temu should consider:
In parallel with the rise of AI-generated content, Temu has also undergone significant operational changes. In 2025, the company ceased direct shipments from China to the U.S., the implications of which are yet to be fully seen.
Early traffic data from Similarweb shows a decline in U.S. visits compared to the previous month.
This raises further questions about how logistical changes will impact customer engagement and, in turn, reviews over time.
In conclusion, while AI-generated reviews can significantly scale content production, they also introduce questions and concerns around trust and authenticity.
Future research should continue monitoring this trend, explore deeper implications for consumer behavior and review strategies to ensure ethical standards and transparency in digital marketplaces.
Wondering whether a post or review you’re reading might be AI-generated? Use the Originality.ai AI detector to find out.
Read more about the impact of AI on online platforms:
Data was collected via web scraping reviews of the Temu platform from Trustpilot using Python's requests and BeautifulSoup libraries. Reviews were extracted, including date and text, and saved in CSV format.
Each review (over 50 words) was evaluated for AI-generation likelihood using the Originality.ai API, which provided a confidence score and a binary classification. These results were added to the dataset for further analysis.
The final dataset enabled a temporal analysis of AI-generated reviews, focusing on yearly trends and changes from 2022 to 2025.
In the constantly evolving realm of AI generated content the veracity of information is of utmost importance. With a couple of fact checking solutions available, discerning their efficacy becomes crucial. Originality.ai, revered for its transparency and accuracy in AI content detection had recently ventured into the domain of fact checking but how does our solution stack up against well established giants like ChatGPT or emerging contenders like Llama-2? This study aims to answer this question.
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