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AI Studies

2722% Increase in AI Snapdeal Reviews: 2018 to 2024

How are fake AI reviews impacting Snapdeal? With our proprietary Originality.ai AI detection tool, we studied AI-generated reviews on Snapdeal to find out!

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Online product reviews have become a cornerstone of consumer decision-making in the digital economy. 

As platforms expand their reach and product catalogues, reviews offer essential cues to buyers, guiding perceptions of quality, trustworthiness, and value. 

However, with the rise of generative AI tools capable of producing persuasive text, the authenticity of these reviews is now under greater scrutiny. 

This study investigates the rate and potential implications of AI reviews on Snapdeal.

Snapdeal is one of India’s largest and most widely used e-commerce platforms. According to Crunchbase, Snapdeal was founded in 2005 and has received $1.8 billion in funding. Further, the Google Play Store notes that the Snapdeal app has had 100 million+ downloads.

Known for its budget-friendly offerings and broad reach, Snapdeal relies heavily on its review ecosystem to support buyer confidence in an increasingly competitive online marketplace. In light of this, this study aimed to examine the prevalence of AI reviews on Snapdeal from 2018 to 2024. 

Objectives of the Study

Through this analysis, we hope to provide insights into how AI reviews are shaping the Snapdeal e-commerce experience to:

  • Quantify the scale of AI influence within Snapdeal’s review ecosystem. 
  • Identify whether the rate of AI reviews on Spapdeal was increasing year-on-year.
  • Lay the groundwork for further discussions on:
    • Content moderation
    • Platform integrity
    • The potential risks of unchecked automation.

Key Takeaways (TL;DR)

  • 2018 to 2024: 2722% increase in relative growth in AI-generated Snapdeal reviews.
  • Snapdeal AI Review Rate — Timeline:
    • 2018: Only 0.81% of reviews were identified as AI-generated.
    • Mid-2022: The AI review rate on Snapdeal had already surpassed 5%.
    • 2023: The AI rate had climbed into the double digits.
    • 2024: AI Snapdeal reviews made up a striking 22.86%.
  • This raises important questions:
    • Should platforms disclose when reviews are suspected to be AI-generated? 
    • What are the ethical and business implications of allowing, or failing to moderate, such content? 

2018 to 2024: AI Snapdeal Reviews Rose by 2722%

The analysis of Snapdeal review data from 2018 to 2024 reveals a significant rise in the prevalence of AI-generated reviews. 

In 2018, only 0.81% of reviews were identified as AI-generated. This relatively low starting point suggests that synthetic content was not yet a substantial part of the platform’s ecosystem. 

However, over the following years, the data shows a consistent upward trajectory in AI-generated content.

By mid-2022, the AI-generated review rate had already surpassed 5%, indicating early signs of adoption of generative AI tools into the review space. 

By 2023, the rate had climbed into the double digits, and by 2024, it reached a striking 22.86%.

This change from 0.81% in 2018 to 22.86% in 2024 represents a 2722.22% increase in the rate of AI-generated reviews over a six-year span. 

The growth depicted in the graph was likely fueled by advancements in large language models  (such as the launch of ChatGPT in 2022) and the increasing accessibility of generative AI applications. 

22.9% of Snapdeal Reviews Were Likely AI in 2024

Such a dramatic increase raises concerns about the authenticity of user-generated content. It indicates that AI-generated reviews are no longer marginal — they are becoming a significant presence within Snapdeal’s content ecosystem.

These findings highlight an urgent need for content verification strategies and AI detection systems to ensure transparency and trustworthiness on e-commerce platforms. 

Without intervention, the unchecked growth of synthetic reviews could skew product ratings and undermine the decision-making process for consumers.

What is the Impact of These Findings for Consumers?

The 2722% increase in AI-generated review rates over six years is particularly striking. 

This growth is not merely statistical; it represents a fundamental change in the composition of user feedback, with nearly one in four reviews on Snapdeal in 2024 potentially written by AI

This raises a number of concerns about:

  • The integrity of product ratings.
  • The reliability of feedback used to guide purchase decisions
  • The overall trust consumers place in the platform. 

Further, a surge in synthetic content has implications for platform governance, transparency, and consumer protection.

While generative AI technology offers potential efficiencies, such as assisting users, it also opens the door to the potential for large-scale content manipulation, whether for competitive advantage or by coordinated review farms.

This surge in AI review content prompts deeper questions: 

  • Should platforms disclose when reviews are suspected to be AI-generated? 
  • What are the ethical and business implications of allowing, or failing to moderate, such content? 

These are particularly pressing challenges for e-commerce platforms operating in competitive and rapidly digitizing markets.

Finally, as platforms navigate an evolving landscape where synthetic content can easily blend in with genuine user feedback, addressing these questions and maintaining transparency is becoming increasingly important, especially considering that studies have found humans struggle to identify AI text.

Final Thoughts

This study demonstrates that AI-generated reviews have become a growing part of Snapdeal’s review ecosystem, rising from a low 0.81% in 2018 to a notable 22.86% by 2024. 

Such a sharp increase signals the need for strategic intervention to preserve the credibility and usefulness of online reviews.

To respond effectively, Snapdeal and similar platforms should:

  • Invest in AI detection tools.
  • Introduce transparent content labeling systems.
  • Educate users about the presence of synthetic content.

As generative AI continues to evolve, platforms must act proactively to ensure that technological advancements do not come at the expense of authenticity, fairness, and consumer confidence.

Do you have concerns over whether a post or review you’re reading might be AI-generated? Use the Originality.ai AI detector to find out.

Read more about the impact of AI on online platforms:

Methodology

This study uses a data-driven approach to analyze AI-generated reviews on Snapdeal from 2018 to 2024. 

  • The dataset includes user reviews with timestamps and a binary label indicating whether each review was likely AI-generated, based on a pre-trained detection model.
  • Timestamps were standardized to extract the publication year. 
  • After cleaning the data, reviews were grouped by year to calculate the annual percentage of AI-generated content. 
  • A line chart illustrates trends over time, and an exploded pie chart shows the 2024 distribution of AI- vs. human-written reviews.
  • Data processing and visualization were done in Python using pandas and matplotlib. 

The analysis highlights year-over-year trends and the increase in synthetic content, particularly from 2018 to 2024. 

This method offers a replicable framework for assessing review authenticity across platforms.

Madeleine Lambert

Madeleine Lambert is the Director of Marketing and Sales at Originality.ai, with over a decade of experience in SEO and content creation. She previously owned and operated a successful content marketing agency, which she scaled and exited. Madeleine specializes in digital PR—contact her for media inquiries and story collaborations.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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