Try the Most Accurate AI Detector on the Market
Our patented AI checker is the most accurate detector on the market! Don't believe us? Try it for yourself!
Try for FREE Here!
AI Writing

The New Meta AI App: 5 Key Insights

Important things to know about the new Meta AI app, including how Meta AI compares to ChatGPT and potential use cases for content professionals.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

On April 29, 2025, Meta launched the Meta AI app, a standalone AI assistant that delivers personalized, conversational AI to its audience. 

Although Meta AI has already been woven into Meta apps like WhatsApp, Instagram, Facebook and Messenger, it has never been a dedicated app before now. 

With this dedicated app, Meta’s looking to set itself apart from other AI systems on the market while tapping into its massive social media ecosystem. 

While ChatGPT has captured the spotlight for quite some time, it’s clear that Meta is prioritizing AI, from large language models like Llama to generative image creation and voice interaction. 

But what does it mean for content professionals? In this article, we’ll dive into key insights about the new Meta AI app!

Key Takeaways (TL;DR)

  • The Meta AI App launched as a standalone app on April 29, 2025.
  • Meta AI is powered by Llama 4 and can draw on data from Facebook and Instagram to offer personalized responses.
  • Meta AI includes text and image generation as well as web search and voice conversation capabilities.
  • It’s integrated into Meta’s platforms and devices such as WhatsApp, Instagram, Facebook, and Messenger, as well as Ray-Ban Meta glasses.
  • The built-in Discover Feed enables users to optionally share prompts that they can then remix.
  • Meta AI vs. ChatGPT: while both can generate text and images and search the web, Meta AI differs in its ability to further personalize responses based on Facebook and Instagram data.
  • For content professionals, use cases include content ideation and brainstorming, image creation for visual assets, or web-search-based research.

It's worth noting that as usage of Meta AI picks up, there are newly emerging concerns about the platform, as reported by The Verge.

These concerns range from the fact that Google search is just as convenient to the efficacy of the image generation feature (as it has generated images that it was prompted not to include). Then, there are also questions around content moderation arising, particularly around the social 'Discover Feed' that's built into the app, with prompts for adult content being shared multiple times.

It will be interesting to see how Meta responds to these issues and if the social 'Discover Feed' moderation is impacted.

Maintain transparency in the content you’re publishing in the age of AI with the industry-leading Originality.ai AI Checker.

1. Meta AI Has Context-Aware, Personalized Responses

According to TechCrunch, one of the biggest points that sets Meta AI apart from the competition is that it’s part of Meta’s family of products.

As such, it has the ability to tap into or draw on what you’ve shared on Facebook or Instagram, as noted in the Meta AI launch announcement (learn more about how Meta AI uses data). 

Then, over time, it also learns based on past conversations in order to deliver more personal responses. 

2. It Includes Images and Search

Meta AI is more than just a text generator. While you can ask Meta AI to generate written content, you can also have it create or edit images. Further, it has the ability to search the web. 

We ran a quick test and prompted the tool to “search the web for tips about content marketing.” It then provided a list of tips as well as links to the articles used to source the information.

3. It’s Designed for Voice Conversations

This is one of the key areas where the Meta AI app stands apart from its competitors. 

You can talk to Meta AI in the same way that you’d talk to a person. Just press a button and ask your question. 

Meta added a full-duplex voice mode that allows it to have a back-and-forth dialogue. The aim is to create more natural speech than a robotic text-to-speech reader. 

4. It’s Integrated With Meta Apps and Devices 

Although Meta AI is a standalone app, it isn’t just a standalone app. Meta AI itself is part of a cross-platform system. You’ve likely already seen it at work in WhatsApp, Messenger, Instagram, and Facebook. 

It even serves as the AI companion for Ray-Ban Meta glasses, so you could start a conversation on your glasses and keep it going in the app (although this is so far only available in some countries). 

5. It Lets You (Optionally) Share Your AI Creations

One of the more unique features of the Meta AI app is the Discover Feed. This is a built-in social feed where people can share interesting prompts and AI-generated outputs with their friends or the larger community, to see what prompts others are using and even remix prompts. 

Where Can You Download the Meta AI App?

Currently, the Meta AI app is available for download on both the iOS and Android app stores. 

  • Highly-personalized responses based on your Facebook and Instagram data are rolling out right now in the U.S. and Canada.
  • Voice conversation and the full-duplex demo are available within the U.S., Canada, U.K., Australia and New Zealand. 

If you use Ray-Ban Meta glasses, the Meta AI app will replace the previous Meta View app

A web-based version is available for desktops and laptops as well, with your conversation history and the discover feed showing in the sidebar.

How Does Meta AI Compare to ChatGPT?

How does Meta AI compare to ChatGPT? It has similarities with ChatGPT but also differences. Let’s take a closer look.

Meta AI vs. ChatGPT: Similarities & Differences

  • Similarity: Meta can have natural conversations and generate content like ChatGPT.
  • Similarity: Both Meta and ChatGPT have image generation and web search capabilities.
  • Difference: Meta can draw on information from your Meta social profiles (like Facebook and Instagram) to personalize the responses. Where ChatGPT might give you a generic recommendation, Meta AI can go right to the customized answer. 
  • Difference: A clear difference but worth noting is that Meta AI uses Llama 4 (one of Meta’s Llama models) in contrast to ChatGPT, which is created by OpenAI.

How Can Content Professionals Use Meta AI? 

Right now, Meta is positioning its AI app as an all-purpose AI assistant. That being said, there are applications for content professionals who want to leverage the tool as an extension of their creativity and productivity. 

Content idea brainstorming

Meta AI can remember context and user preferences, so it makes for an excellent brainstorming partner. 

For example, you could say to it, “Hey Meta, I run a travel blog focused on budget tips for backpackers. Let’s brainstorm five video ideas that would appeal to my audience.” 

In this example scenario, by incorporating data from your Meta profiles, such as Facebook or Instagram, Meta AI would know you love travel and have posted about certain destinations, and it could potentially create ideas that match these interests. 

Then, the Discover feed could also spark new ideas and ways to incorporate creative prompts. 

Built-in web search for research

Meta also includes built-in web search, making it a fantastic AI research tool

Let’s take a look at an example prompt: “Meta, research the top content marketing trends in 2025.”

It will then search the web and give you the answer in the context you asked for, and provide the sources it used.

However, when using generative AI for research applications, it’s important to fact-check, as generative AI can produce AI hallucinations and mistakenly present false information as fact.

Content outlines

Like ChatGPT, Meta AI can draft outlines for blog posts or even create social media captions. You can prompt it with an idea for an outline, then build upon the initial structure of the article or post with unique research, brand voice, and perspectives. 

Image creation

Do you need visual assets? Meta AI can help. It also adds more controls to its image generator (particularly the desktop version) so that you can adjust the style, mood, or lighting of the images you generate. In essence, this gives you fine creative control to get your visuals exactly the way you want.

Social media cohesiveness

Last but not least, because Meta AI is available on platforms like Instagram and WhatsApp, content professionals can use it within those apps. The added personalization means it has the potential to help generate responses that are more on-brand for your voice and tone. 

The New Meta AI App: Final Thoughts

The Meta AI app has a number of use cases for content marketing professionals to explore, including web search, image generation, and text generation.

It does share similarities with ChatGPT, however, there are key differences, such as the capability of Meta AI to draw on data from Facebook and Instagram to further personalize responses. 

Maintain transparency in the age of AI about the content you’re publishing with the best-in-class Originality.ai AI Checker.

Then, get more insight into the latest in AI:

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

View All Press
Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

More From The Blog

Al Content Detector & Plagiarism Checker for Marketers and Writers

Use our leading tools to ensure you can hit publish with integrity!