Try the Most Accurate AI Detector on the Market
Our patented AI checker is the most accurate detector on the market! Don't believe us? Try it for yourself!
As with many other tasks involving artificial intelligence technology, AI content editing has its pros and cons.
On the one hand, AI-powered editing tools have become real time-savers for writers and content creators, from catching spelling and grammar mistakes to flagging an inconsistent tone or style.
However, AI doesn’t excel at every editing task. For example, AI’s idea of improving the flow of a piece often means generating rigid, robotic, and generic-sounding text (it’s one of the common issues with AI text).
AI also often misses the human element that keeps readers interested, engaged, and ideally, coming back for more.
In this article, we’ll take a closer look at the pros and cons of AI content editing.
There are clear advantages to editing content with AI tools as a support to your editorial team. Let’s take a closer look at the pros of AI content editing:
AI can analyze and edit content fast. In cases where you have a strict deadline or are just short on time, a quick AI edit can support the editorial team and speed up the editing process.
So far, AI has typically become more affordable and accessible over time, which is great news for content creators (although some companies do offer AI tools at a higher cost).
Get insight into Originality.ai’s flexible pricing.
One of the best things about AI is that it can analyze a ton of data fast. This makes it excellent for plagiarism detection.
Originality.ai's Plagiarism Checker, for example, scans your content, compares it against webpages in Google search results, and flags any matching text.
With the ability to detect everything from paraphrased content to patchwork plagiarism, the Originality.ai Plagiarism Checker is a smart choice to quickly check for plagiarism across various use cases.
Read more in our comparative Copyscape and Grammarly plagiarism checker reviews.
It can be difficult to make sure your writing style stays consistent throughout content and across large teams.
AI is beneficial for helping editors to maintain the same tone, grammar, and formatting from start to finish. This allows content creators and teams to write and publish large amounts of content while staying on-brand.
In addition to helping editors maintain consistency, AI can also encourage flexibility.
With a little guidance, AI can also adjust text for different writing styles or content formats (think converting a blog to a social post), which is fantastic for adapting and repurposing content for different marketing channels.
It’s no secret — the English language can be tough! Think about it: does grammar make your eyes glaze over, or glass over? (Hint: it’s glaze!)
When you’re unsure, AI tools can check and correct spelling, punctuation, and grammar mistakes instantly.
Check out the Originality.ai AI Grammar Checker to make editing a breeze.
Although it may be convenient to generate articles in seconds, AI writing has its downsides. AI hallucinations and factual errors are common (so common that some U.S. newspapers recently published a list of AI-generated books credited to real authors), and publishing content with mistakes and misinformation can negatively impact brand reputation.
Further, studies have found that it can be hard for people to distinguish human vs. machine-generated text (read more in our guide: Can humans detect AI content?).
Fortunately, tools like Originality.ai’s AI Checker can make this part of the editing process quick and easy. It scans and flags any potential AI-generated content rapidly, letting you know exactly which sentences may need to be reviewed carefully.
Learn more about how AI content detection works.
Pro Tip: With Originality.ai, you can also fact-check at the same time to streamline your workflow and publish with integrity
AI tools can even help businesses make smarter, data-driven decisions.
For instance, some analyze how your audience engages with content, like blog and social posts, and suggest improvements based on the results.
Learn more about content marketing metrics for insight into what analytics you should look for when deciding on an AI tool.
AI can help you brainstorm ways to improve or even just get started with your content. You can use AI to get ideas for:
Overall, it can offer a ton of concepts and ideas to boost your creativity.
AI is also changing accessibility for the better. For instance, AI-powered tools can help by improving the readability and clarity of text, making content creation and editing more inclusive for a wide range of users.
AI can also handle various search engine optimization (SEO) tasks to help you improve your content’s search engine rankings.
However, not all of these tools are created equal. Some do little more than reward keyword stuffing, which can actually do more harm than good.
Originality.ai’s Content Optimizer is a breakthrough technology that is resistant to keyword stuffing. It gives you an SEO score and suggests genuine content improvements, and as a result, it’s the most accurate content optimization tool on the market. Learn more in our Predictive SEO Accuracy Study.
With all of these benefits, AI sounds like the perfect editing companion.
However, it’s important to consider the drawbacks of AI content editing as well.
AI has issues with emotional depth, comedy or humor, and creative storytelling, and often suggests removing metaphors or simplifying word choices. It misses the context of how they fit in and the human experience behind the writing.
Then, overcorrections of grammar and style can also impact dialogue in creative storytelling. Not to mention that AI can’t write exactly like you, and the unique perspective your readers are looking for.
Artificial intelligence learns from its training data.
Data bias, transparency, and copyright issues are concerns with AI, which is why responsible AI and AI governance are becoming increasingly important. Further, potential copyright issues are why a number of lawsuits have arisen with ChatGPT.
So, when choosing an AI tool to work with, it’s essential to review its approach to data and transparency and be aware of a company’s privacy policy and terms of use before you rely on their AI services.
At Originality.ai, we believe it’s critical to protect customer content. Read more about how Originality.ai treats your content.
It’s possible to have too much of a good thing when it comes to AI.
When you rely on AI to edit all of your content, it often ends up removing the very things that people read your content for: your stories, your examples, and your findings.
People turn to your expertise to help them make sense of something, learn something, or even be entertained. AI can’t replicate the insight or original thinking that makes your content unique in the first place.
Further, Google’s recently released updated Search Quality Rater Guidelines recommends that raters apply the lowest rating if all or nearly all of the content on a page is AI-generated and doesn’t add unique value.
Although AI trains on a massive dataset, it doesn’t always have deep industry-specific knowledge. It may suggest replacing technical terms with simpler language that misses the mark. Other times, it oversimplifies complex concepts entirely.
If you use AI tools like ChatGPT and Grammarly to edit content, you may find they don’t always agree with each other. For instance, ChatGPT may suggest one sentence structure, while Grammarly recommends something entirely different.
So, if AI tools are part of your editorial process, it’s important to keep a human in the loop to maintain brand voice as well as grammatical consistency.
Although you can find limited free versions out there, and some platforms offer flexible pricing, some tools can be costly.
So, if you’re opting into a paid plan, make sure you know what’s included in its features and integrations.
Just like humans, AI can make mistakes during the editing process.
For example, it might flag the British spelling of colour and insist on correcting it to the American spelling color, even if you meant to write it that way.
False positives do occur in AI detection when you’re using AI detectors as part of your editorial process, so it’s important to look for tools that minimize them as much as possible.
Originality.ai’s AI Content Detector, for example, has a false positive rate of under 1% for its Lite model and less than 3% for its Turbo model.
Learn more about its accuracy in our AI Content Detector Accuracy Review.
There’s no doubt that AI editing tools can improve your productivity, grammar, and even help you optimize content for search engines.
However, the editorial process still needs human oversight to catch mistakes. An AI editor isn’t a substitute for human creativity, judgment, or expertise.
So, what’s the best way to take advantage of AI content editing?
Let the AI handle aspects like grammar, spelling, and punctuation with an AI Grammar Checker. Additionally, incorporate an AI detector to flag potential instances of AI text.
Then, keep a human editor in the loop to maintain consistency across brand voice to enjoy the best of both worlds when editing content.
Read more about AI and writing in our guides:
