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What Is SearchGPT? — 3 Things to Know

Discover what SearchGPT or ChatGPT Search is and how it transforms online search experiences. Get insights into its unique capabilities.

Trusted By Industry Leaders
Trusted By Industry Leaders

“A new way to search.”

That’s OpenAI’s vision for their prototype, SearchGPT

It’s no secret that the world of content has drastically changed since ChatGPT first hit the mainstream back in November 2022, and it seems SearchGPT is the newest step in the generative AI progression timeline.

On October 31, 2024, OpenAI released a further announcement regarding SearchGPT. 

As a result of testing and feedback via the SearchGPT prototype, ‘the best of SearchGPT’ will be added to ChatGPT as ChatGPT Search. Currently, these features are available via ChatGPT Plus and Team plans, although they note that access will expand to free users in the future.

But what exactly is SearchGPT? And what does it mean for content creators and consumers alike?

Here, we will look closer at SearchGPT, and point out some of the most important things you need to know.

Short on Time? Here Are the Key Takeaways

  • SearchGPT is designed to provide quick, concise answers directly to users potentially speeding up the research process.
  • SeachGPT offers a conversational interface that allows users to ask follow-up questions and engage in a more natural, discussion-like search experience.
  • The quality of SearchGPT's outputs heavily relies on the quality of existing online content, emphasizing the need for high-quality content production to achieve better visibility and citation.

What Is SearchGPT?

First, let’s take a look at exactly what SearchGPT is. 

As the name suggests, OpenAI has combined the power of generative AI and the popularity of search, to create a new way for people to discover the information they are after.

Using real-time information, SearchGPT attempts to provide direct and conversational answers to users with summaries and insights, using large language models (LLMs) to understand the context.

While OpenAI has not released any specific details on how SearchGPT actually produces these answers, Search Engine Land suggests that it will likely be a similar process to Google AI Overviews but with the responses presented in a slightly different format.

By gathering the most relevant content, SearchGPT can then provide a quick answer for users, cutting out the endless scrolling and clicking that traditional search requires.

3 Important Things to Know About SearchGPT

With all that in mind, let’s take a look at three important things you need to know about SearchGPT.

1. SearchGPT is designed to provide direct answers

Rather than providing users with a list of links to choose from, SearchGPT aims to produce concise, relevant answers to speed up the research process.

However, although OpenAI’s announcement notes that it will provide sources. Receiving information via a direct answer is still limited compared to getting information from multiple sources. 

While researching multiple sources can take a little longer, it also allows readers to formulate a more complete picture and properly fact-check the topic in question.

Take, for example, a subject like health and fitness. 

  • If SearchGPT takes the information for its answer from websites that focus primarily on cardiovascular fitness, then any answers will focus more heavily on those forms of training. 
  • This may mean that users who don’t ask follow-up questions may not learn about other forms of training, such as weight training.

2. You can ask follow-up questions

However, one way that users can account for this is through the conversational interface, where users have the ability to interact with SearchGPT. This makes the search process more chatty than the current process, which is one search followed by another.

This form of learning and reading allows users to essentially ‘think out loud’ and challenge answers to understand the context in more detail.

3. It increases the need to produce high-quality content 

As mentioned, SearchGPT generates answers from search results whilst also citing and linking to sources.

As a result, producing high-quality content is more important than ever. Search Engine Land notes that SearchGPT prioritizes, “relevant, up-to-date information.” Further, they recommend a multimedia approach to optimizing content for SearchGPT by incorporating text, image, and video formats to make content increasingly valuable for users. 

Brands that focus on accompanying content with videos, infographics, and high-quality imagery will likely perform well if this form of search begins to take prominence.

The key takeaway from a content marketing and SEO perspective? Optimizing and updating content as part of your content strategy, as well as incorporating multimedia could increase the chance of getting referenced by SearchGPT.

Final Thoughts on SearchGPT or ChatGPT Search

Is SearchGPT the future in regards to how we gather information online?

Well, that remains yet to be seen. Until recently the tool was only available via a waitlist for the prototype, so it is hard to tell yet whether or not this form of search will be successful. After all, the quality of the results depends on the quality of the content referenced. 

However, news outlets are reporting that ChatGPT usage continues to grow, with 200 million weekly users, which is a good indicator that people are becoming more comfortable with AI technology. So, a transition to a conversational SearchGPT approach might not be as far away as some people think it is.

Frequently Asked Questions About SearchGPT

What is SearchGPT?

SearchGPT is an AI-powered search tool that collates search results and produces them in a concise and direct answer using real-time data.

What is ChatGPT Search?

ChatGPT Search was announced by OpenAI in October 2024. It is described as incorporating the best of the SearchGPT prototype. Due to the recency of its release, information about ChatGPT search and how it is performing is still developing.

Is SearchGPT free to use?

Up until recently, SearchGPT was in the prototype testing phase which required being on a wait list. ChatGPT Search is now available to ChatGPT Plus and Teams plans. Access is set to expand to free users in the future.

Graeme Whiles

My name is Graeme, a passionate writer with a strong Content Marketing background. Over the last seven years, I have developed an extensive portfolio of SEO Content writing, helping various brands improve their organic traffic, customer experience, and, ultimately, profits!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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