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How to Create an Effective Content Optimization Strategy

What’s the best approach to building a content optimization strategy? Learn all about content optimization in marketing and how to create a winning strategy in this guide.

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Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Before you ever launch your first ad campaign or promotion, you need to know how to craft the right kind of content for your target audience. 

The best content optimization strategy is one that:

  • Takes into account using the right content optimization tools.
  • Focuses on attracting the ideal audience.
  • Ensures your content gets seen.

You know you need a solid content optimization strategy, but how exactly do you go about it? 

Let’s take a closer look at what tools you need and why you need them, so that your content optimization plan starts to come together into a full-fledged strategy. 

Step 1: Research the Right Keywords

The first step in any content marketing strategy is keyword optimization. Once you know what your target audience is searching for, you can make sure your content strategy lines up with their search queries.

In order to choose the right keywords, it’s a good idea to start with a broad list. 

You can use Google’s keyword planner to create a basic list of keywords, check how often they’re searched (search volume), and see what competition is out there. 

Next, consider the intent of your audience:

  • Are they looking for information?
  • Are they comparing their options?
  • Are they ready to buy? 

Knowing where they are in terms of intent can help you tailor your offer to match what they’re looking for in that moment, boosting your search relevance. 

Step 2: Checking Keyword Density

Keyword density is the percentage of times your target keyword appears in your content. If it appears too little, you risk not being found for the very words and phrases you’re targeting.

Review keyword density for keyword stuffing

However, if keywords appear too often, you risk not appearing in the search engine results pages at all because of “keyword stuffing.” Keyword stuffing happens when you use a keyword so often in your content that it borders on spam. 

Use a content optimizer tool to streamline keyword analysis

When checking keyword density in content, you can use a free tool like Originality.ai’s Content Optimizer tool. It’s an excellent MarketMuse and SurferSEO alternative that lets you compare your content with up to ten of your competitors in terms of keyword density and other content highlights.

Amend keyword density based on results

If your keyword density percentage is too high, make sure you’re applying strategies to avoid keyword stuffing, such as using your keywords in a way that flows naturally in your content. 

Take advantage of synonyms and alternative versions of the keyword as well. 

Example: If you’re optimizing for “digital marketing strategy,” for example, rather than repeat that keyphrase again and again, you could consider other options like “marketing strategies for online businesses” or “online marketing plan.”

Step 3: Optimizing Your Content for Readability and Engagement

How well-optimized is your content in terms of readability? For many content publishers, readability is more of an afterthought, if it’s considered at all. 

Make sure your content is structured in a way that’s easy to read on multiple devices. That means using headings and subheadings to break up your text, as well as bullet points and lists where it makes sense. 

Long blocks of text are particularly hard to read (especially on mobile devices) and tiresome to read on screen, so breaking up long paragraphs makes your content more visually digestible.

Use a readability checker to optimize editing

If you’re curious how readable your content is currently, check out Originality.ai’s readability checker

It compares the readability of your content across several different formulas, including the popular Flesch-Kincaid Reading Ease, Coleman-Liau, SMOG and many others. People appreciate it, search engines appreciate it — everyone wins! 

Step 4: Interlinking Your Content

Linking your content pages helps you strengthen multiple pages on your website. In terms of search engine optimization, this helps the search engine index more of your pages while presenting people with options to help them learn more about what you offer or what you have to share. 

Interlinking your content should be a natural process, just like adding relevant keywords. 

Always keep an eye out for opportunities to link to other pieces you’ve written. In fact, as you write more and more around specific keywords or phrases, you’ll start to build a kind of “content hub” around that term. In the SEO world, this is known as a “pillar page” or “content cluster”.

Step 5: How Long Should Your Content Be?

There’s no one right answer to this question. Even search engine experts debate the “perfect” length for content. A simple question might only take you around 500-700 words to answer, whereas a more in-depth post could take 2,000 words or more.

The important thing to remember is that content quality is by far the most important indicator. Remember to follow Google’s EEAT guidelines for people-first content (that is, experience, expertise, authenticity and trust) when you write, and you won’t need to stress about how long or short your content is. 

Step 6: Optimizing Your Meta Tags

Long gone are the days when meta tags directly affected your search engine ranking. Yet they’re still around, why is that? These days, meta tags like your title and meta description are designed not to help search engines categorize your pages, but to encourage click-throughs from users. 

A well-crafted, keyword-rich title, along with a clear and compelling meta description can do a great deal of the heavy lifting needed to make your site stand out from the competition in the search engine results pages. 

It’s a small step as part of your overall content optimization strategy, but it’s an important one! 

Step 7: Don’t Forget About Media Optimization

So far in your content optimization strategy, we’ve talked about all the different things you need to adjust: everything from interlinking your pages to making sure your meta tags are compelling enough to click. 

While the bulk of content optimization strategy is about text optimization, let’s not forget optimizing different types of media too!

Multimedia adds to your content, like icing on a cake. Fast-loading images, relevant videos (especially explainer videos that break down complex topics or terms) and features like infographics can all help to boost a page’s ranking in the search engines. 

Depending on the content management system (CMS) you’re using, there are plenty of image optimization tools and plugins. Google itself offers a helpful guide for developers on how to optimize images for the best possible results. 

While you’re optimizing your images, don’t forget to add in alt text. Not only does it help search engines understand what your images are about, but screen readers for the visually impaired also use this information to explain images in greater detail to their users. 

Step 8: Review Pages on Mobile

With so many users accessing your pages on a variety of devices, making sure your pages load quickly and look great on mobile is no longer something to just “think about doing in the future.”

Search engines like Google place a priority on fast, mobile-responsive pages, which automatically adjust the layout to fit whatever device the user is browsing with. 

Beyond responsive pages, including large, touch-friendly navigation, using tools like Google’s PageSpeed Insights can help you increase ‘Time on Page’ and reduce ‘Bounce Rates’ for your mobile users. 

Next Steps to an Effective Content Optimization Strategy

Now that you know what’s involved in optimizing your content, the only thing left is to get started! 

Take the time to:

  • Choose your keywords well.
  • Interlink your content.
  • Balance your keyword density.
  • Make sure your page loads quickly.
  • Optimize images and meta tags for relevancy.

Your content won’t rank at the top of Google overnight with these changes, but as you consistently apply these steps to every piece you write, you’ll notice much higher visibility in the results pages, higher rankings, more traffic and more user engagement, and what content publisher doesn’t want more of that?!

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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