4 Trending Generative AI Personalization Tools

There’s a difference between adding someone’s first name to an email subject line and crafting content that’s truly personalized.

Yet, many content marketers and small business owners are set back by time constraints that make it challenging to personalize and tailor content to their audience.

However, with the help of generative AI personalization tools, you can now craft content that is truly personalized to your audience. 

Which AI personalization tools are best for customizing content? What are the best practices for personalizing content with AI? Get answers to your top questions in this article.

Key Takeaways

• There are many generative AI tools for personalizing content.
• AI personalization tools are best for ideating target audiences and identifying content opportunities that speak to them.
• A drawback of AI outputs is that they tend to be extremely sweeping and generic unless you use detailed prompting and structured plans.
• Over-reliance on generative AI can also lead to penalties from search engines.

How Can Generative AI Create Personalized Content?

First, let’s establish exactly how generative AI can create personalized content. After all, one of the main issues with the output of generative AI tools is that they can be bland and generic.

Yet, when used effectively, generative AI is an excellent tool for:

• Understanding a target audience better,
• Creating a content plan that suits that audience.
• Crafting content briefs that are tailored specifically to your brand’s audience.

4 Trending Generative AI Personalization Tools

With that in mind, let’s look at four tools that can help personalize content for your audience, making it more engaging, insightful, and effective.

1. Originality.ai’s Personal Email Generator

The Originality.ai personal email generator is an excellent AI tool for creating personalized email content.

You could use the Originality.ai Personal Email Generator for:

• Managing professional relationships (such as with clients or customers).
• Maintaining relationships with friends.
• Keeping in touch with family. 

The Originality.ai Personal Email Generator makes it easy and convenient to rapidly draft a quick email. Keep in mind, as with generating any content, it’s best practice to review and edit the copy to ensure it captures the proper tone for your audience.

2. ChatGPT

One of the most popular AI tools that can help with personalization is ChatGPT. As one of the most recognizable names in generative AI, ChatGPT provides very detailed, prompt responses.

It also has several useful GPT plugins that can support personalization efforts. The WebPilot plugin, for example, is a fantastic option to identify a target audience or ideal customer profile to help you tailor communications.

Example scenario: Let’s say we are creating content for Forbes Advisor. We can provide WebPilot with a prompt and link, and then quickly generate a few target audience profiles.

Example prompt: “We are trying to establish 4 unique audience personas for our blog ‘Forbes Advisor’. We want four different audience types that are likely to head to our website for information. I have attached the URL below to our content to give you an idea of what topics we cover. Please create some personas with bullet points on who they are, why they would read our content and other information about them. [Example URL]” 

From there, we could then write article briefs and craft content ideas tailored specifically to one of these audiences.

Note: The Originality.ai AI checker can detect AI text produced by the latest OpenAI models, including GPT-4o-mini.

3. Google Gemini

Google Gemini is another highly proficient tool that operates in a similar manner to ChatGPT, albeit without some of the bells and whistles.

ChatGPT may be a more well-rounded tool, but it is also susceptible to technical issues, and sometimes it isn’t accessible at all.

When those issues arise, Google Gemini is a great go-to backup option, helping craft targeted (personalized) campaigns, brainstorm ideas, and everything else you might expect of a generative AI writer tool. 

Keep in mind that AI detectors can identify Google Gemini content.

4. Claude

Another great free tool to test out is Claude. While not quite as easy to use for brainstorming or audience profiling, the actual content that Claude produces is high quality. It also sounds less robotic and bland than some AI tools.

However, the content still gets detected by AI checkers (including the latest Claude 3.5 Sonnet model), and you are limited to a certain amount of output each day.

Final Thoughts

There are several ways to use generative AI that lead to a more personalized content plan for your audience, but that doesn’t mean you should rely on AI too heavily.

If you are concerned that you or your team are over-relying on the output of generative AI and might be penalized by Google as a result, check out the Originality.ai AI detector and AI website scanner.

Frequently Asked Questions

How does generative AI enhance user experience through personalization?

Generative AI improves user experience by crafting content that is tailored to an individual, making it more likely to improve user engagement, satisfaction, and conversion rates.

Can generative AI tools be used to personalize marketing campaigns?

Yes, generative AI tools are very effective for personalized marketing campaigns when used sparingly, transparently, and effectively.

What are the benefits of using generative AI for personalization?

Some potential benefits of using AI personalization tools include:

• Better customer retention
• Increased sales
• Enhanced user experience

However, it’s still important to review content generated by AI, and keep a human in the loop to maintain brand voice.