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Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.
File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.
Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!
You can also easily compare text by copying and pasting it into each field, as demonstrated below.
Ease of use
Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.
Multiple text file format support
Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.
Protects intellectual property
Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.
User Data Privacy
Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.
Compatibility
Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.
When it comes to e-commerce, the best content marketing techniques center around building trust, delivering value, and guiding prospects through every stage of the customer journey.
Today, customers have more options than ever, but with the right approach, high-quality content can stand out, boost your SEO and drive more conversions.
Let’s take a closer look at seven of the best e-commerce content marketing techniques to make part of your promotional toolkit.
Here’s a quick look at the seven e-commerce content marketing techniques we’ll be covering in this article:
Before we jump into each content marketing technique, first let’s quickly review how AI content can impact your e-commerce content strategy.
In the age of AI, it’s more important than ever to include AI moderation as part of your publishing process.
Google recently released updated Search Quality Rater Guidelines that note that if the main content on a page is all or almost entirely AI-generated and it doesn’t add unique value, then it should be given the lowest rating.
Further, Google can penalize AI content that doesn’t comply with spam policies.
So, it’s best practice whether you’re publishing blog posts, product guides, or other e-commerce content to incorporate an AI Checker into your editorial process, so you can maintain transparency and confidence in the content you’re publishing.
Organic search is still one of the main sources of website traffic, and that includes e-commerce brands.
By optimizing e-commerce blog posts around targeted keywords, particularly those with a high intent of purchase, you attract prospects who are actively looking for solutions.
Make ample use of your best keywords, topic clusters, and pillar posts to create content that’s interlinked and build topical authority over time.
Then, don’t forget to review your blog content every quarter to see how your content pieces are performing, update pricing or other details as needed, and make sure that all of your links are still working.
Be sure to check out our other posts on how to find long-tail keywords and other content optimization best practices to make your content shine for search engines and readers alike. Then, streamline content optimization with the best-in-class Originality.ai Content Optimizer.
Potential buyers are always looking for more information on how your product will solve their problem.
Detailed product guides and how-to content help showcase your brand as the authority, while addressing your prospective buyers’ questions before they even have to ask.
To make this e-commerce content marketing strategy work for you, choose high-interest topics to write about. Ask your customer service team to document the most common recurring questions. Monitor social media and forums to see what other questions are being asked.
From there, break your content up into clear sections, including:
Add video demonstration tutorials (anywhere from 30-60 seconds) showing how the product is used, and include annotated images or GIFS to illustrate important steps.
From there, weave in cross-sells and upsells. Suggest complementary products that would fit the user’s needs by way of “You may also like” or “Customers also buy” and link directly to product pages.
Don’t forget to create downloadable PDF versions of your guides for lead generation and link back to the guides from within your product pages to help boost your on-page traffic.
For search engine purposes, be sure that you add in schema markup, particularly the How-To and FAQ options.
Social proof, in the form of reviews, testimonials and user photos with your product, helps increase trust and authenticity. Potential customers see real experiences shared by others, which adds to your credibility as a brand.
To help cultivate more user-generated content (UGC), launch a branded hashtag on social media for customers to share their purchases in real life.
Include a dedicated UGC gallery on your website. Display star ratings and snippets of reviews on product pages and encourage users to leave reviews.
Segmenting your email marketing campaigns is a best practice. Rather than one-size-fits-all messaging, consider segmenting users by:
Don’t forget to split test and optimize your email segments (including email subject lines) to determine what resonates with each group.
Monitor metrics like open and click-through rate, and don’t hesitate to look into underperforming campaigns and see how they can be improved.
The data will tell you a great deal if you know where to look and how to read it!
Video content continues to be a top marketing trend in 2025 because it’s a fast and convenient way to get the details about a product without having to do a lot of reading.
Plus, it’s great for sharing specific product information:
If you’re planning to take advantage of video content, film your videos in the highest possible quality (HD, stable framing), showing the product in use. Narrate the most important features and unique selling points as you unbox or demo how it works.
Showcase your team as well, and introduce the people who make the product possible!
Interactive content is one of the best e-commerce content marketing techniques because it requires your audience’s active participation.
It’s also a great way to generate leads, drive engagement, and give your users personalized recommendations so that they can buy with confidence.
The good news is that there are lots of ways to make your content more interactive. You could create a quiz using something as simple as Typeform to ask users about their needs and budget, and recommend the right product accordingly.
Keep quizzes to no more than 5-7 questions, and always be clear about how you plan to use the data you collected, while giving users a way to opt out.
These days, even among e-commerce brands in the same small niche, there’s so much content available out there for customers to consume that it can be hard to stand out.
Generic content just doesn’t resonate anymore — not when customers expect a more bespoke experience.
Fortunately, dynamic content, that is, content that changes based on user data, is quickly becoming the best way to increase search engine rankings, engagement, and conversion rates.
You could show suggestions based on their browsing behavior or their results after interacting with your content, like a quiz or pricing calculator.
Even your emails can contain dynamic product feeds that showcase items that are back in stock or currently trending.
At the root of your e-commerce content marketing are many of the same strategies that form content marketing best practices:
Remember, too, that e-commerce content marketing is best handled little by little over time.
Revisit and audit your content periodically, look at your past-performing emails and blog posts and see what’s resonating with your audience.
Content marketing, e-commerce and otherwise, is a marathon, not a sprint. By following these tips and techniques, you’ll get your brand on the right track to improve your SEO and increase sales and conversions.
Discover a best-in-class suite of patented content quality tools to support your e-commerce content marketing strategy with Originality.ai’s AI Checker, Content Optimizer, and Grammar Checker.
Then, discover more content marketing tips in our top guides:
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
Vahan Petrosyan
searchenginejournal.com
I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
Tom Demers
searchengineland.com
After extensive research and testing, we determined Originality.ai to be the most accurate technology.
Rock Content Team
rockcontent.com
Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
Felix Rose-Collins
ranktracker.com
ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai
Ashley Stahl
forbes.com
Originality.ai Do give them a shot!
Sri Krishna
venturebeat.com
For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
Industry Trends
analyticsinsight.net
Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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