AI Writing
When Should You Use an AI Text Scanner on a Website?
Learn when to use an AI text scanner on your website to improve content quality, detect AI writing and plagiarism, and improve SEO.
With AI technology growing increasingly sophisticated and human-like in style and tone, many marketing agencies and content providers are turning to AI text scanners to help uncover AI-generated text.
If you’ve recently bought a website and you want to be sure that the content isn’t AI-generated or your site was impacted by Google’s helpful content update, you need to be prepared.
Take a closer look at what AI text scanners are. Then, find out when and how to use them and get tips for interpreting the results.
An AI text scanner is a tool that typically uses a combination of artificial intelligence and machine learning to interpret written content on web pages (with some AI checkers, you can also copy and paste text from Google Docs or Word to scan it).
Using the Originality.ai website scanner is as convenient as adding a website domain and specifying whether you’d prefer to scan the entire site or just a few specific pages. Then, it returns results to identify potential instances of AI content on a website.
Essentially, AI text or website scanning platforms provide quick and thorough insights to flag potentially AI-generated content that requires further review to help improve the quality of your writing.
Originality.ai’s AI website scanner is designed to help protect your website by highlighting text that is potentially AI-generated on web pages so you can make informed decisions.
With so much AI content being created, Google is starting to crack down on mass-produced content that doesn’t comply with their spam guidelines. So, it’s essential to monitor the presence of AI text on your website closely.
Originality.ai’s web scanner searches for and highlights AI-generated text on websites.
AI website scanners are especially helpful if your website was impacted recently by Google’s helpful content update or if you’ve purchased a site and want to know how much AI-generated content is on it.
It flags potentially AI-generated pages. Then, you can do a deep dive and adjust the content if needed. It’s a sleek, sophisticated way to maintain the originality and authenticity of your written content while making sure it adheres to Google E-E-A-T (Experience, Expertise, Authority, Trust) guidelines.
Although their main purpose is to scan for AI-generated text, AI text scanners can go beyond identifying whether or not an AI likely wrote the text you’re analyzing.
In the case of Originality.ai, which offers a multi-functional platform (website scanning, AI detection, fact-checking, and plagiarism detection), you can complement initial text scans with additional features to upgrade your content creation process.
Let’s review a few additional features to pair with your initial website scanning.
Similar to an AI text scanner, plagiarism detection often uses natural language processing (NLP) and machine learning to analyze text. Where it then differs is what happens next. Instead of searching for AI-generated text, plagiarism software looks for instances of plagiarism.
Depending on the tool, it may scan for different types of plagiarism. The Originality.ai plagiarism checker, for example, can detect paraphrasing and patchwork plagiarism. Plagiarism can be varied and subtle, so looking for things beyond exact matches, like paraphrasing and slight changes to existing content, is highly beneficial.
After using a website scanner to identify AI-generated text, you can further review these sections and add citations where necessary to avoid potential instances of plagiarism.
Using a readability checker to sift through content with natural language or machine learning is helpful for checking grammar and spelling. However, readability tools typically go beyond a basic spell check to suggest improvements to sentence structure, writing tone, and active vs. passive voice.
When you use an AI text scanner for websites, you can quickly highlight potentially AI-created text so you can edit it to improve readability. Analyzing text with some of the most popular readability formulas allows you to improve your content so that it resonates with your target audience.
AI text scanners are excellent for identifying areas to focus your search engine optimization (SEO) efforts.
If you incorporate AI into your content process, use an AI text scanner or website scanner to highlight sections created by AI that need a human SEO review.
Then, complement your review with a Content Optimizer tool. These excel at helping content creators optimize for the right keywords. By scanning the text, these platforms can analyze keyword density. This enables writers to better structure their content so keywords naturally flow throughout the text.
Search engines like Google love content that’s well-structured and easy to navigate!
Duplicate content occurs when a considerable amount of the same text is found on several web pages.
If you’ve purchased a website, use an AI website scanner to detect AI content. Then, further analyze it for potential plagiarism or duplicate content.
In the case that you’ve created multiple pieces of original content that are too similar, you can also consolidate duplicate pages to a single, more authoritative central page using 301 redirects (which are search engine friendly) or by using canonical tags to point the search engine to the preferred version of the page.
Ensuring that all users can access and engage with your content is a must. AI text scanners can help here as well. By scanning your website for AI writing you can rapidly highlight areas that need revision to create accessible, people-first content.
To make sure it meets or exceeds accessibility standards, read the WCAG (Web Content Accessibility Guidelines), which provides comprehensive accessibility resources.
Some considerations to improve content accessibility include editing to improve readability and making sure that text alternatives, like alt text for images, are in place. Alt text is used by screen readers to help visually impaired users interpret content even if they’re unable to see the images.
Whatever changes Google has planned for the future, using an AI website scanner like Originality.ai can help you keep your content clear, concise, and as optimized as possible.
Whether you’re involved in content creation, heading a marketing agency, or buying websites to add to your portfolio, having a powerful content optimization tool on your side can keep your site thriving for years to come. Try Originality.ai’s comprehensive suite of tools for yourself and take steps to keep your content uniquely authentic.
