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Understanding what customers and readers are looking for can sometimes feel like searching for a needle in a haystack.
AnswerThePublic aims to bridge the gap, helping brands understand their audience’s search behavior and top questions, so that they can create content that aligns with those queries.
Here, in this AnswerThePublic review, we will establish whether or not this is a useful tool for brands.
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AnswerThePublic is a brilliant tool for discovering what people are asking about, whether on Google, Bing, or even social media platforms like Instagram or TikTok.
As a result, it’s a useful tool for anyone who is part of a small marketing team that needs to cover several aspects, such as content and social media.
It is a great way for marketers and small businesses to better understand their audience, identify potential posts they should be making on social media, and possible articles to write.
It can also be a useful tool for consultants and freelancers who want to understand customer needs and use that information to promote their services.
When it comes to content creation, finding a decent chunk of time in your calendar to produce excellent content can be tricky.
So, when you do manage to get time, you want to ensure that your articles are meeting user expectations, answering important questions, and driving more traffic to your website.
However, that can only be done if you are writing about topics that your audience is searching for. Otherwise, you’ll find yourself writing excellent articles, but no one reads them.
A keyword research tool can help take the guesswork out of content ideation.
AnswerThePublic focuses on three different tier options, from an Individual plan to an Expert plan for larger teams.
As well as a monthly payment option, AnswerThePublic offers a ‘lifetime access’ alternative, where you only pay once for access to the tool.
You can also use a free version of AnswerThePublic by creating an account, where you get 3 free daily searches that reset every day.
Fortunately, AnswerThePublic is very easy to start using. Simply type your chosen word or phrase into the search bar and hit ‘Search.’
AnswerThePublic recommends that you use 1-2 words at the most for the very best results, but you can still get good results for long-tail keyword phrases as well.
You can also change the location of your results and the language used. For example, there may be a topical discussion you want to create an article on, but its primary audience is in certain regions.
With other tools, the search volume may get lost in a larger global search pool, but with AnswerThePublic, you can be more specific with your request.
As mentioned, to test the tool out, the best option is to sign up for a free account, as that approach gives you as many as three free searches a day.
Once you’ve chosen your subject and hit search, you will be shown a circular graph similar to the one above, with your keyword phrase in the middle and all the relevant questions your audience is currently asking.
The tool also offers an estimated search volume and cost per click for added insights.
Questions are split into subcategories, including which, what, why, when, how, who, are, and can.
So, for our example ‘content marketing,’ we received questions like ‘where content creation fits within a marketing strategy.’
Each answer is also clickable, taking you directly to that Google Search page.
Answerthepublic has several useful features of note, allowing users to get a much better idea of what their target audience is looking for from their content. The major ones include:
AnswerThePublic is a very useful tool, but it may not suit all of your marketing needs.
After all, once you’ve got your content ideas, how can you be sure that the content you create is going to be as optimized as possible?
Or worse, how can you be sure that your content isn’t going to get flagged as AI-generated and potentially penalized by Google?
That’s where Originality.ai can help. It offers industry-leading AI content detection and a best-in-class predictive content optimizer, designed to ensure your content is effectively and predictably driving better search rankings.
Learn more in our Predictive SEO Accuracy Study.
Overall, the Answerthepublic tool can be extremely useful for anyone wanting to better understand their audience and what they’re searching for.
However, beyond identifying the topics your audience is searching, it’s also important to optimize your content.
For a complete, patented content quality toolkit, check out Originality.ai. Try our Predictive SEO Tool and AI Checker today!
Read more about keyword and content optimization tools in our review series:
