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Trying to find time to optimize content can be tricky.
After all, creating new content may seem like a clearer path to increasing search rankings, rather than spending time amending content that’s already live.
However, Google notes that ‘content freshness’ can play a key role in rankings. So, it’s important to balance content optimization with publishing new people-first content.
It’s also what SEOptimer aims to help with by offering detailed SEO analysis features via a subscription.
Here, we will look at SEOptimer in more detail to help you decide whether it’s the right tool for you.
SEOptimer is a great tool for anyone who needs quick and in-depth SEO analysis, whether for their website or a client’s.
The tool provides professional-looking reports and is a great option for those tasked with more detailed content reporting, either internally or as part of an ongoing contract.
The SEOptimer has three rather distinct subscription types, each of which suits different needs.
Additionally, they offer a 14-day free trial, so that you can try their features and see which option is right for you.
SEOptimer offers a wide range of features from report templates to website crawls, keyword research and tracking, as well as backlink monitoring.
Here we’ll take a closer look at these 3 top SEOptimer features:
The first feature to mention is the report templates tool. This tab allows you to personalize your reports. This can help you create a professional layout for sharing them with clients.
You can also add a company image and information to help increase the professionalism of the report created.
Example White Label SEO Reports (as highlighted in SEOptimer’s features pages):
Alongside generating professional reports, SEOptimer also provides you with a keyword research tool, allowing you to generate potential article topics to either write about or suggest to clients.
Similar to tools like Ahrefs, SEOptimer provides users with suggestions on potential traffic, potential traffic value, and how competitive the keyword is.
Another of the best features on offer is the website crawl tool. Simply enter the website you’d like to crawl, and SEOptimer will provide the information you need to plan your prioritization strategy
Looking to check for AI content across your website? Try the Originality.ai Site Scanner.
In addition to the features outlined above, SEOptimer also provides backlink monitoring and a number of free tools such as a meta tag generator, keyword generator, and title tag checker.
For an alternative meta tag option, check out Originality.ai’s meta description generator.
SEOptimer focuses primarily on providing content analysis and guidance, rather than content production.
However, while SEOptimer doesn’t specifically highlight features for content creation, it does offer a number of features that support SEO such as keyword research and reporting to further optimize content post-publication.
So, it’s a potentially beneficial tool for informing SEO-friendly content strategies.
‘DIY’ SEO software that simply crawls users’ websites before recommending any suggested amends to improve rankings.
A more advanced SEO report, the White Label Plan provides you with detailed PDF reports. This subscription is designed for those drafting SEO reports for clients.
Includes all the features of the White Label plan, alongside the ability to create a custom Embed Audit Form, with the aim of helping businesses generate leads from their website.
Although SEOptimer offers a range of content optimization features, it may not be the best fit for every marketer. However, there are alternatives to consider.
Originality.ai offers best-in-class features for your editorial toolkit including content optimization, an AI Checker, a Plagiarism Checker, an AI Grammar Checker, and a Site Scanner.
As AI content continues to rise in Google, an AI Checker is essential to maintaining transparency in content publishing. Not to mention that Google penalizes AI content that doesn’t comply with spam policies.
Overall, SEOptimer offers several useful tools and features for marketers and SEO professionals from keyword research to reporting templates.
However, for those who find the user interface a little complicated or confusing, check out Originality.ai’s user-friendly Content Optimizer and a suite of best-in-class tools including an AI Checker and Plagiarism Checker.
Read more about content optimization tools in our review series:
AI & Plagiarism Detector for Serious Content Publishers
(4.4/5 out of 575 reviews)
Originality.ai
64 Hurontario St
Collingwood, Ontario
L9Y 2L6
