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With Google highlighting that ‘content freshness’ can play a key role in rankings, it’s important to make content optimization a key aspect of your content marketing strategy.
Yet, high-quality content takes time to create, so it can be hard to find time to optimize what is already published or decide where to start.
Here we’ll review CognitiveSEO, a tool that claims to offer various features for content optimization campaigns.
CognitiveSEO is packed with SEO tools, however, it isn’t the most intuitive tool. As such, it is a good option for those more experienced with SEO best practices, who are already familiar with SEO and will be able to maximize the features on offer.
CognitiveSEO’s prices start at $129 per month, with the option of selecting annual plans with lower monthly costs that start at $89 per month. So, overall, it’s a higher-cost SEO tool offering.
There is a free 7-day trial allowing you to test the tool. However, CognitiveSEO notes that you’ll need to validate payment details before the trial begins. You can cancel the subscription within seven days without a fee.
During the free trial, you can use that time to explore the many features on offer and decide if it’s a good fit for your brand and strategy.
CognitiveSEO has eight key features on offer. Let’s take a look at each of the primary features they highlight for SEO and content optimization.
Using natural language processing (NLP) and AI software, CognitiveSEO analyzes the content and its current ranking and provides suggestions to improve that position.
CognitiveSEO also provides an all-inclusive SEO audit, which is ideal for preventing potential Google penalties and identifying potential content optimization opportunities.
CognitiveSEO notes that they collect backlink data from trusted databases as part of their comprehensive backlink audit offering.
This feature is useful if your site was impacted by Google Penguin 4.0 updates. It notes that it uses the latest Google Penguin (Google Penguin 4.0) information to help protect websites and support the recovery of traffic losses during algorithm updates.
However, as noted by Search Engine Journal, the final Google Penguin update, Google Penguin 4.0 was completed in 2016. Google announced that at this point Penguin became part of Google’s core algorithm.
In the context of deciding on an SEO tool, optimizing content based on an outdated Google algorithm update may result in missing out on the latest in SEO.
The Rank Tracker tool provides in-depth keyword analysis, daily campaign tracking, and a complete view of the performance of each keyword.
Every CognitiveSEO user has different requirements, and CognitiveSEO is aware of this. That’s why they offer a completely customizable dashboard to help track the metrics that matter.
CognitiveSEO offers custom SEO reporting to allow users to track the performance of ongoing plans or wow their clients with elite-level marketing reports.
The CognitiveSEO API allows users to process SEO-based data, such as rank tracking, and link analysis.
As you can see from the features listed above, CognitiveSEO focuses specifically on content analysis and reporting, making it a useful tool for optimizing SEO-based content.
While the tool does not highlight a built-in content creator, SEO-based keyword research tools provide users with a great jumping-off point for writing content in Google Docs.
Let’s take a closer look at the three primary pricing tiers that CognitiveSEO offers. In particular, we’ve highlighted a few of the top features listed for each tier.
For the latest pricing information and complete details on plan features, visit the CognitiveSEO pricing page.
While the CognitiveSEO tool is a handy option for content marketers and web publishers alike, it isn’t the most user-friendly and its pricing tiers start at a higher monthly cost.
The Originality.ai Content Optimizer is an excellent alternative. Take your content optimization campaign to the next level by comparing your content with up to 10 competing URLs.
Plus, with flexible pricing, you can access Originality.ai’s best-in-class suite of editorial tools, including industry-leading plagiarism checking, AI content detection, AI grammar checking, and fact-checking features.
Overall, the CognitiveSEO tool contains many useful features, although the user interface may be challenging to navigate for those who are starting out in SEO, content marketing, or web publishing.
Further, it’s important to be mindful that one of the features on offer references optimization techniques tailored to a 2016 Google algorithm update, so it may not be as up-to-date with the latest in SEO.
It is also one of the more expensive options available, which may be difficult for those on a tighter marketing budget.
If you’re searching for content optimization in a user-friendly format check out the Originality.ai Content Optimizer.
Then, read more about content optimization in our top guides:
