Trying to work out what your brand should be talking about can be tricky.
After all, with the news cycle seemingly changing every day (or every few hours), how can you be sure that what your audience is searching for now will be what they’re searching for in a week or even a month’s time?
That’s where a keyword research tool can help.
Here, we will be reviewing the RyRob keyword research tool, establishing whether or not it’s a tool you should be including in your marketing strategy.
On the hunt for the right content marketing tools for your marketing efforts? Try Originality.ai’s Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker.
Using a keyword research tool is beneficial for those working in content marketing, web publishing, or running a small business.
However, RyRob is particularly useful for anyone who is working on a tight budget or wants to learn more about the benefits of SEO before investing in an expensive tool. That’s because RyRob is free to use.
In truth, there are many pros to using a tool for your keyword research.
Most notably, using a reliable keyword research tool ensures that your content creation efforts are targeted towards what your audience is actually looking for information about.
Like many working in marketing or as a small team, chances are that finding time to create content can be challenging.
So, when you do finally manage to carve out some time to craft a great, insightful article, you should make sure people are going to read it!
A keyword research tool helps you do that by identifying how many people search a specific term and also how difficult it is to rank on the front page of Google for that term.
One of the biggest benefits of RyRob is the fact that it is completely free to use. While the results are not always at the same level of data as paid alternatives, the fact that it is free is great for those operating on a tighter marketing budget.
Fortunately, as RyRob is a free tool, it’s also very easy to manage and navigate. You don’t even need an account to start using the tool.
Simply type your search term into the search bar and hit ‘Submit’. Then, you’ll see the results begin to appear below the search bar, identifying how many people are currently searching for that term, as well as how difficult it might be to rank well for it.
However, while it is great that the tool is completely free to use, it does have some drawbacks.
Even from the screenshot above, you can see that RyRob produces duplicates in its results (in this case, ‘content marketing’ appeared more than once).
Not only that, but in this instance, RyRob claims that 18.1k people search the term ‘content marketing’ each month.
When you compare that to the same search term in Ahrefs, the numbers are quite different:
In contrast to the estimate from RyRob, Ahrefs found that ‘content marketing’ had a global search volume of 158k! Further, it noted the keyword as ‘Super hard’ to rank for, highlighting a very high level of difficulty.
The Ryrob keyword research tool is the predominant feature on offer, allowing users to identify keywords in their niche, although, as we’ve shown, you may want to check other alternative tools as the numbers differ significantly.
Aside from the keyword research tool, which is the main feature on offer, RyRob also offers a range of free AI writing tools, such as an outline generator, article writer, and grammar fixer. All of these tools are free to use.
While RyRob is an interesting prospect given the fact that it offers a range of free marketing tools, when you compare the results to other industry-leading options, it’s important to be aware that the data may vary.
Not only that, but given that the other tools on offer are heavily focused on AI content creation, you may find yourself in a position where you are producing AI-generated content that is not as engaging for your audience.
This could pose concerns, considering Google’s recently updated Search Quality Rater Guidelines, which note that if the main content of a page is mostly or entirely made up of automated or AI-generated content and it doesn’t offer unique insights, raters should apply the ‘lowest’ classification.
Instead, to maximize your content strategy, why not check out Originality.ai?
It offers best-in-class content optimization and also provides a variety of other essential industry-leading content tools, such as AI Detection, Plagiarism Checking, Grammar Checking, and more.
You can learn more in our Predictive SEO Accuracy Study.
To conclude, if you are looking for a completely free tool that offers some basic keyword insights, then the RyRob Keyword Research Tool is a consideration.
However, the Originality.ai Content Optimizer is a best-in-class alternative (that is resistant to keyword stuffing) and rewards genuine content improvements. Plus, Originality.ai offers a full suite of patented content quality tools, including AI detection and plagiarism checking.
Read more about content optimization tools in our review series: