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Struggling to make an impact with your organic search attempts?
Perhaps you find it hard to come up with good content ideas that you know will entice your target audience. Or maybe you feel overwhelmed by some of the bigger brands in your industry and worry you won’t be able to compete.
That’s where KWFinder claims it can help, letting you ‘find long-tail keywords with low SEO difficulty’.
But is KWFinder a tool you should consider for your marketing kit?
Here, we will review KWFinder in more detail, including how to use KWFinder, how much it costs, and its top features.
Searching for the best possible range of tools for your content marketing strategy? Be sure to give Origianlity.ai’s Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker a try.
As the name would suggest, KWFinder is a tool designed specifically to help users find keywords that are relevant to their niche.
Not only that, but it claims to help users find keywords with low competition, which are typically the easiest keywords to rank for, which is essential for businesses on a tight budget or that are building their authority in the space.
As such, keyword research tools, like KWFinder, are an important consideration for any small brand that wants to expand organic traffic and any marketing team that wants to optimize their marketing budget.
Keyword research tools essentially take the guesswork out of the content you produce.
Rather than writing an article on a topic that you think your audience would enjoy and engage with, you can write content based on historical search information with the aim of meeting your users' search intent.
When it comes to other aspects of marketing, such as email, PPC, and even social media, they are often very heavily data-driven — keyword research tools can help content marketing teams do the exact same.
KWFinder has three main types of membership you can opt for. Here’s a quick breakdown of each one.
While KWFinder doesn’t offer a specific free trial, it does allow users to create an account for free, allowing you to navigate around the tool first and decide if it’s the right option for you before you make the purchase.
To get the most out of KWFinder, we recommend signing up for a free account first to get familiar with the user interface and ensure that the tool meets your needs and expectations.
From there, you can start mapping out your first search, allowing you to understand how the tool works and whether the output is relevant to your brand.
Once you have signed up, here’s a quick breakdown of what to do next.
To start, take the onboarding tour to ensure you know every aspect of what a subscription includes.
Next, test out the tool with a keyword phrase like we have done above with ‘SEO agency’. Select your area and language as well before hitting ‘Find keywords’.
Finally, review the results of your search, checking out which relevant keywords are the first ones you should go after, and comparing your content to the top-ranking results to see where any gaps may appear.
While KWFinder is predominantly a keyword research tool, it also has a few other secondary features it’s worth noting.
KWFinder certainly has some important features, however, the price point may not line up with every team’s marketing budgets.
When it comes to flexible pricing, Originality.ai is a best-in-class alternative. It’s the best option for optimizing content and it also offers a range of other essential tools, such as AI Detection, Plagiarism Checking, Grammar Checking, and more.
Many ‘optimizers’ in today’s modern SEO landscape recommend outdated SEO tactics such as keyword stuffing.
Instead, the Originality.ai Content Optimizer focuses on rewarding genuine content improvements as well as offering relevant keywords to add that will improve the value of the content. Plus, it’s resistant to keyword stuffing.
You can learn more about it in our Predictive SEO Accuracy Study.
In summary, the KWFinder tool is a solid option for many mid-level experienced SEOs, however, its price point and feature list may not provide all the tools that marketing teams need in the age of AI, such as AI detection.
For a comprehensive content marketing tool that includes a best-in-class content optimizer, as well as an industry-leading plagiarism checker and AI detector, be sure to check out Originality.ai.
Read more about content optimization tools in our review series:
