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Readability

Readability and Social Media Marketing: An Overview

Addressing readability in your social media content optimizes it for the greatest number of readers and can increase engagement and ROI.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Social media marketing can only be effective when it reaches and engages the target audience. So, addressing readability in social media marketing is key to ensuring audience connection.

Readability refers to how easily readers can understand written content, and the more social media marketers pay attention to it, the greater the potential return on investment (ROI).

In This Article

  • Get insight into how readability impacts social media marketing.
  • Find out why checking readability is an important consideration when preparing social media posts.
  • Discover five best practices for readability in social media posts.

Why Is Readability Important in Social Media Marketing?

A vital part of content marketing is building a connection with the audience and delivering content that attracts, informs, and engages. 

Engaging the audience and providing helpful information helps a brand to build trust with potential customers — and readability is a key factor in driving that engagement. 

When readers start to see a brand as a place to return to for content they value, trust, and enjoy, visitors start to become leads.

By making your content easy to read and understand for more readers, you also make it easier to connect with so the rest: brand awareness, conversion, and sales can follow.

The Benefits of Readability for Social Media Marketing

There are several benefits to great readability in social media marketing.  

Increased engagement

A study by the Journal of Consumer Psychology (JCP) found that social media posts with high readability receive more likes, comments, and shares. The study evaluated three years of social media posts on Facebook and the results held true. 

Research indicates that readable content is easier to understand, engage with, and share

Broader reach

Broader reach goes hand-in-hand with the increased engagement of readable content. When your social posts are liked, commented on, and shared more frequently, your reach expands. 

Better accessibility

Audiences have varying reading levels and degrees of English language comprehension. Optimizing readability makes your content more easily understandable to a diverse audience.

Better positioning for increased ROI

Specific metrics can be tracked to measure the return on investment (ROI) of any content marketing. Among these are audience growth, engagement metrics, reach, and clicks. By sharing social media posts with high readability, an increase in these metrics can create an environment for a boost in ROI. 

5 Best Practices for Readability in Social Media Posts

All tips for great readability center around clarity, simplicity, and making things easy for the reader so they can enjoy the content rather than work to figure out what the message is!

1. Address average reading level

Reading level score impacts the readability of social media posts, just as it does for other forms of content marketing. 

The Journal of Consumer Psychology Study found that the average post was written at a level understood by most 9-year-olds. According to the study, “even minor changes to a message’s readability shape engagement.

Keep in mind that the average reading level can vary by audience and content type. So, it’s best practice to research your audience before amending the reading level.

For instance, our Originality.ai Readability Study found that grade 12 was the best grade level to aim for when preparing content to rank in Google.

2. Use common vocabulary

Clear, simple language impacts readability. So, use common words and avoid jargon. 

While some vocabulary might need to be precise or industry-specific, make sure it is explained and easily understood. 

A word about hashtags, links, and emojis in social media posts: if you use them, be mindful of accessibility best practices. The general idea is to use words and symbols easily understood by the greatest number of people in your audience.

3. Mind sentence length

While character limits on different social media platforms help to define overall post lengths, social media marketers still need to pay attention to how their words are strung together. 

For the best readability in sentences, keep them at 15 to 20 words maximum, and use varied lengths for better flow. 

4. Avoid dense, chunky text

Likewise, don’t give readers dense chunks of text that fill up the screen from edge to edge and are hard on the eyes. 

If you have a longer post, break it up. Sections should not be longer than two to three sentences and should focus on one idea. 

Avoid walls of text and consider using bullets in lists instead.

5. Use the active voice

Passive voice is usually wordier and more challenging to read. 

Consider this example of a subheading in a social post for the following headline — 25 Content Marketing Strategies for 2025:

  • Active voice: Here are 25 content strategies to drive traffic to your site in the new year!
  • Passive voice: Traffic will be driven to your site in the new year with these 25 content strategies.

The active voice is clearer and more engaging for your audience.

Final Thoughts: Readability Adds Up to Better Social Posts

Together, these tips add up to a much better post with language that is clear, vivid, concise and well-organized. 

You can — and should — still get creative and let your brand voice shine through. Readability sets the foundation for more people to be wowed by the creative social content you share! 

Easily review the readability of your content with the Originality.ai Readability Checker.

Discover more ways to improve content readability with our top guides:

Originality.ai Writers

Our experienced team of writers at Originality.ai are passionate about creating innovative and compelling content across a range of topics, from grammar guides to readability, content marketing, and more!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

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