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Readability

3 Readability Examples That Highlight How It Impacts Web Content

Addressing readability in web content attracts and engages more readers, creating more opportunities for visitors to become leads and customers.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Readability, or how easy content is for a reader to understand, is critical to reaching an audience. 

More readers in your audience can engage with your web content when it is easy to read and comprehend. 

Stronger visitor engagement allows better relationship-building with potential customers and can lead to a higher conversion rate and happier customers. 

Discover three examples of how readability impacts web content in this guide.

In This Article

  • An overview of readability and web publishing.
  • Insight into what makes web content readable.
  • Readability examples in web publishing for blog posts, landing and home pages, and help guides.

Looking to review the readability of your text? Try the Originality.ai Readability Checker!

Readability and Web Content: A Quick Overview

Your digital content is a vital part of your marketing strategy, and it works best when used effectively to attract, engage, and retain your audience. 

By creating great, readable web content, you can turn visitors into readers and customers.

The first step in engaging your visitors is to ensure your web content is readable.

What Makes Web Content Readable?

Readability in web content centers around simplicity, clarity, organization, and conciseness. 

Sometimes, it’s easier to visualize readable web content by first thinking about the opposite. 

What makes content less readable? The answer: complex, hard-to-follow, disorganized, or fluffy writing that can impact bounce rates as readers look elsewhere for information.

Readability in web content centers around some specific guidelines

  • Reading level: The average reader in America has a reading grade level of 6 to 8.
  • Vocabulary: Clear, simple or plain language, common words, no jargon.
  • Sentence length: Varied lengths, but 15 to 20 words maximum. 
  • Paragraph length: 2 to 3 sentences per paragraph, focusing on one main idea.
  • Break up the copy: Avoid long blocks of text.
  • Active voice: Active voice communicates clearly while passive voice is typically more difficult to read.
  • Clear organization: Easy to follow and not dense. 
  • Length: As long as it needs to be, not as long as you can make it.

3 Readability Examples in Web Content

1. Blog Posts

Readability is critically essential in blog posts. Readers who visit your website to read blog posts are looking to read something that’s entertaining and informative. They may even be looking to solve a problem they’re experiencing. 

Most readers will scan first to see if your blog post has what they are looking for. 

This is where another guideline for readability comes in:

  • Headings are signposts for the reader: Make them targeted and precise. Nest headings according to the rank hierarchy (H1, H2, H3, etc.).

If a reader quickly scans through your article and can tell by the headings that it appears to have the information they are looking for, chances are good that they’ll read deeper. 

Good headings also help with accessibility and SEO. Search engines use them to figure out your article's structure and key messaging. 

Here are two comparative examples of poor and good readability in a blog post

Poor readability blog post example:

Something for Everyone

During the holidays some people on your gifting list can be tough to shop for, especially if you’re looking to buy them a present and not just get them a gift card. For the recipients on your list who are focused on technology and wear smartwatches, play video games, and use tablets, something from the tech and electronic section can make for some great gifts during the holiday season. To help you find just the right thing, we are going to share some great gift ideas for those items, as well as some ideas for different hobbies, like birdwatching, flying drones, and listening to record albums. Whatever they enjoy doing, something on this list of technology and electronics is sure to please them and make you feel great about your gift.

Not sure if the web content or blog post you’re editing is difficult to read? 

Scan it with the Originality.ai Readability Checker, just as we’ve done with the poor readability blog post example in the image above. Get clear highlights on difficult sentences to make editing a breeze.

Better readability blog post example:

Top Tech Gifts for Your Holiday Shopping List

Holiday shopping can be tough if you’re venturing outside of the gift card aisle. But technology and electronics never fail to impress. We’ve rounded up the best tech gifts, from smartwatches and drones to automatic birdfeeders. You’ll find something for everyone on your holiday gift list! 

2. Landing Pages and Home pages

Landing pages and home pages are a key part of content marketing. They serve as a place where visitors and readers are converted into leads and customers

They are key to making an excellent first impression.

While home pages and landing pages are bound to have plenty of information, what readers find there must be easy to read and understand. 

Helpful headings, a clear call to action, and excellent organization are all fundamental. 

Readability ensures that your visitors will comprehend your message, understand the call to action, and take that next step.

If your landing page is garbled with too much text, lacks clear organization, or uses complex and wordy language, you could lose leads and conversions. 

Design elements and images play crucial parts in presenting web content on any web page, but first, the copy must be clear. 

Give your readers enough information to:

  • Easily read your message
  • Understand your product
  • Learn the benefits

Avoid unnecessary fluff. Make every word count and present a highly visible call to action. 

Here is an example of how readability can improve the copy of a landing page

Poor readability landing page example:

[Example Content Marketing Software]

[Example Content Marketing Software] is a groundbreaking new enterprise-wide software for your marketing team. The user-friendly interface serves as a nexus for your clients and creative team, where projects move from request to copywriting, design, proofing, editing and production. Clients fill out a form, fully customizable by your company, to request a new project that the traffic manager can flow through to the creative team for production. Through harmonized process orchestration and task choreography, your campaigns are garnered into one platform, by which you improve the visibility of your creative work among the team and stakeholders and allocate less time to managing workflow, which you can utilize for strategy and ideation. 

Hundreds of teams are using our software and saving their teams time and stress. We are rated #1 by [Example Marketing Publication]. 

To learn more about how [Example Content Marketing Software] can help your team save thousands of work hours each month, fill out our contact form. 

(button: Yes! I want to learn more about [Example Content Marketing Software])

Better readability landing page example:

[Example Content Marketing Software]

Introducing [Example Content Marketing Software], the #1 marketing software according to [Example Marketing Publication]

Join hundreds of creative teams who are saving thousands of hours a month.

[button: Get Started]

Why [Example Content Marketing Software]?

  • One platform for your clients and creatives.
  • Unify all your campaigns.
  • Improve visibility and alignment.
  • Less time managing workflows.
  • More time to get creative.

3. Help Guides

Help guides, such as customer service guides, user guides, and FAQ pages, provide the visitor with clear information to help solve a problem or answer a question. 

There is hardly a more important time to focus on readability. 

Whether a customer is consulting a guide before or after a purchase, they are seeking out specific product information and want clear answers. 

Get to the answer quickly and use readability best practices to offer concise, clear, helpful information. 

Here is an example of readability for FAQ web content
For this example, the FAQ is in answer to this hypothetical question: “Can I use my [Example Brand] smartwatch without a smartphone? “

Poor readability FAQ example:

Well, that all depends on what you want to use it for. In most cases, yes, the [Example Brand] can be used without a smartphone if you are connecting it right and it is maintaining wireless connectivity. For instance, it must be connected to home or work Wi-Fi or wireless service via your cellular carrier. But the functionality may be minimized. For instance, you can use it for phone calls and texting but not for fitness apps, entertainment or making payments. 

Better readability FAQ example:

Yes! Your [Example Brand] can make and receive calls and texts, even when not paired with your smartphone. Simply connect to Wi-Fi, and you’re set! Connect to your smartphone for advanced features like fitness apps or buying and paying online. 

Final Thoughts

Readability is the first step in ensuring your web content is accessible to the widest audience. 

With all the hard work you and your team put into copy, design, and publishing, think of readability as the part of your web content that helps open the door a little wider to grow your audience.

Review the readability of your content today and streamline your editing process with the Originality.ai Readability Checker.

Learn more about readability and content marketing in our top guides:

Originality.ai Writers

Our experienced team of writers at Originality.ai are passionate about creating innovative and compelling content across a range of topics, from grammar guides to readability, content marketing, and more!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

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After extensive research and testing, we determined Originality.ai to be the most accurate technology.

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

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ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

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For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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