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Examples of How Readability in Sentences Improves Content Marketing

A sentence’s readability measures how easy it is to read and comprehend. Discover clear examples of how improving readability on a sentence level can enhance your content.

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Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

A sentence’s readability measures how easy it is to read and comprehend. In content marketing, the readability of each sentence in your copy directly impacts the readability of your content. 

Overall, readability affects how accessible and engaging your content is for your audience. Better engagement builds trust and satisfies user intent, both of which can lead to more opportunities for conversion. This all starts at the sentence level.

Get tips on how to improve the readability of sentences in marketing content with clear examples.

What Makes a Sentence Readable?

To understand what makes a sentence in content marketing readable, think of the sentences that resonate well with you as a reader. Are they long-winded and complicated? Is the vocabulary complex and filled with jargon, sending you to the dictionary to uncover the meaning of the words you are reading? Not likely. Sentences need to be easy to connect with. But how do you do that?

Basic rules of readability

The guidelines for crafting readable sentences all play into the idea of clarity and simplicity:

  • Reading level: A grade 6 to 8 reading level meets a wide audience. 
  • Sentence length: 15 to 20 words maximum, with varied lengths.
  • Use clear, simple language: Use common words that your audience is likely to know, and avoid jargon.
  • Use the active voice: The active voice is clearer than the passive voice, improving readability.

Basic rules of sentences

In English grammar, proper sentences have a few foundational rules that apply in all cases. While sentences can range wildly in complexity, keeping it simple is best in content marketing. 

A sentence:

  • Is an independent clause: It expresses a complete thought. 
  • Has a subject and a verb: A person, place or thing is engaging in an action.
  • Follows grammar rules. It begins with a capital letter and typically ends with a period.

In creative writing, as long as you know the rules and are mindful and artful in breaking them for artistic purposes, there will be rare and very intentional exceptions to these rules. 

It should be noted that some timeless slogans and tag lines are fragments. However, in other cases, proper grammar is essential for making your content and brand look good.

Examples of Sentence Readability in Content Marketing 

Here are some examples of how the rules of readability impact engagement and connection with a customer. 

Social Media Posts

Social media posts already need to be short and to the point. Think about your hook and clear calls to action — and make it highly readable to connect the greatest number of readers. 

Consider the two examples below (which would be accompanied by a video or image in the post):

Poor readability: The [Example Brand] watch has a fitness tracker and a 50 MP camera, so it can capture all your great moments while counting your steps during a walk or run. Take it on vacation with you and see all it can do.

Better readability: This watch just tracked my 200,000 steps on the Appalachian Trail. It took amazing photos, too.

Product Descriptions

Product descriptions and e-commerce readability can make or break a purchase. So, it’s important to make them clear, understandable, and engaging. 

The consumer will get a chance to look at the dimensions and specs. 

In the product description, rather than spilling features and jargon, use clear, readable sentences to tell the reader what benefits the product offers to their life. 

Poor readability: [Example Brand] fitness smartwatch has a 38 mm convex glass shape, weighs 30 grams, and has a waterproof and dustproof rating of IP67. It has 320 x 386 resolution, Active Matrix Organic Light Emitting Diode (AMOLED) technology, and 4G LTE connectivity. Its rechargeable battery uses lithium-ions to store and release energy and is very compatible with Android devices and smartphones.

Better readability: The stylish domed glass and unisex sizing of the [Example Brand] smartwatch make it a great gift for anyone — including yourself! It’s up to the task of your busy lifestyle: resistant to dust, water, and scratches. Sync your other devices with one click, and stay connected wherever you go. The vivid, high-contrast display ensures what you see is always crystal clear. Functionality meets fashion right on your wrist. 

Blogs, Newsletters, and Web Copy

Longer pieces of marketing content and web publishing are judged on readability — both by the reader and search engines. 

Even high-quality content will get passed by if the sentences that make up the article have poor readability. Clean, clear, short sentences work best. Think quality of information with economy of words. 

For instance, in an example article titled “How to Find the Right Fitness Smartwatch, sentence readability affects how easily a reader can follow the content, connect with it, and relate it to their goals. 

The more readable version also has better natural keyword usage, which tends to happen when you stay clear and on-target with your topic.

Poor readability: Today, smartwatches have a wide array of sizes for all wrists, big and small, along with an extensive range of functionality that may or may not fit the lifestyle you lead or want to lead as a runner or other fitness-focused individual. Some have AMOLED displays, while others have OLEDs. The water pressure ratings also differ, with most coming in about 5 ATMs, while some of the best are at 10. Fitness-focused people will also want to be able to sync with their fitness tracker. Or maybe the smartwatch is also a fitness tracker with ways to plan workouts and reach other fitness goals.

Better readability: A good smartwatch must fit not just your wrist but also your lifestyle. Consider the lifestyle activities important to you and look for features that complement them. If you are a runner or fitness walker, your smartwatch needs to help you set, track, and reach your steps and other fitness goals. A clear, easy-to-read display and water resistance are key for easily monitoring progress and safeguarding your watch from perspiration.

A Readability Checker Can Help

Readability checkers can help content marketers gauge how readable copy is. 

Many blogging platforms have add-ons or extensions that measure SEO and readability (check out our guide on Yoast SEO Readability Tool Alternatives). 

Some checkers will pinpoint trouble areas for sentence length or structure. For instance, Microsoft Word can show readability statistics

The Originality.ai Readability Checker is an excellent tool for evaluating the readability of the sentences in your marketing copy

For instance, let’s look at one of the poor readability examples in this article.

  • The readability checker highlights the overly complex sentences in red and yellow. 
  • Then, when hovering over the text it provides a tip or explanation on a sentence level.

Sentences Lead the Way to Content Readability

Every sentence counts in marketing content. The goal is to reach and engage your audience, so every word should be understandable, clear and convincing. Once you start addressing readability in your content, it becomes easy to work it into your other content marketing best practices. 

Learn more best practices for improving readability in our top guides:

Originality.ai Writers

Our experienced team of writers at Originality.ai are passionate about creating innovative and compelling content across a range of topics, from grammar guides to readability, content marketing, and more!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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