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Google Releases AI Mode: Key Things to Know

Discover how Google's new AI Mode is changing search with smarter results, chat-based answers, and a major shift in SEO and user experience.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

In a move that is sure to redefine the search experience, Google has officially launched AI Mode.

AI Mode follows the release of AI Overviews, which Google describes as one of its best-performing launches:

AI Overviews is one of the most successful launches in Search in the past decade.” - Google

Announced at the 2025 Google I/O Conference, AI Mode is now live for all users in the U.S. as of May 2025, signalling Google’s confidence in its AI-generative approach to the future of search.

What is AI Mode? What does this mean for users, marketers, and the web as a whole?

Here, we break down what AI Mode is, its key features, and the potential implications for users, marketers, and everyone in between.

Key Takeaways (TL;DR)

  • Google’s AI Mode was released for all users in the U.S. in May 2025.
  • It aims to transform search into a conversational, assistant-like experience.
  • Notable capabilities of AI Mode:
    • The capability to view data as custom charts and graphs (coming soon).
    • Search Live’ with the option to chat back and forth to get answers in real-time and show the AI what you are seeing via your camera lens (coming soon). 
    • Deep Search’ to perform multiple searches and generate a report with citations. 
  • Marketers and SEOs must adapt to prioritize high-quality, structured, and authoritative content to stay visible in AI-generated results.
  • User experience is faster and more intuitive in AI Mode, but brings to light considerations around personalization and data usage.

What Is AI Mode?

As of May 2025, AI mode has now been rolled out to all users in the U.S.

So, let’s discuss what Google means by the term ‘AI Mode,’ which was initially released as a Google experiment in March 2025.

Google’s AI Mode is a significant shift in the way it expects users to interact with the search engine. 

Instead of the traditional search experience, AI Mode changes search to be more dynamic and conversational.

At its core, AI Mode is powered by Gemini (specifically Gemini 2.5), which is Google’s version of ChatGPT

This integration aims to allow the system to interpret search queries and generate an array of response types beyond text.

At Google I/O, notable response types that Google indicated were coming soon included:

  • The capability to view data as custom charts and graphs.
  • Search Live’ with the option to chat back and forth and get answers in real-time, “using your camera” to show the AI what you are seeing. 
  • This will enable an audio and video conversation within AI Mode.

In Google’s announcement, they demonstrate a use case for AI Mode with ‘Search Live’ by showing the AI a crafted project (a popsicle stick bridge) via a smartphone camera lens and getting tips on how to strengthen the craft with wood glue and popsicle sticks.

Rather than the traditional search experience that displays a list of links, users will see AI-generated summaries.

Key Features of AI Mode

It would be easy to think that Google’s AI Mode is just a facelift for Search, but there are actually some significant new features that define the AI-powered experience.

  • Conversational interface: AI Mode offers multi-turn dialogue, letting users ask follow-up questions that refine or expand upon their initial queries.
  • Multimodal input capabilities: As AI Mode is multimodal, it can interpret text, image, and even voice inputs. For instance, in one of their product videos, they depict a user taking a picture of a book in AI mode and requesting recommendations for other books they may enjoy reading.
  • Deep Search: One of the most significant features is deep search, which allows AI Mode to handle multi-layered research tasks such as performing multiple searches that are presented in a report with citations. This feature is ideal for more nuanced, technical, or academic questions.
  • Personalized responses: AI Mode can tailor its answers based on the user’s search history (noted as coming soon).

Implications for Users

Pros of AI Mode:

For users, the features of AI Mode ensure that their use of Google is faster, more intuitive, and potentially more helpful.

With AI Mode, search results no longer require users to click on multiple links and pull together fragmented answers, AI Mode makes it much easier to search for multi-part or complex queries. The clear and conversational answers are a much quicker way to get the answers users need.

Then, AI mode isn’t just a great tool for search; it can also be used as an effective productivity assistant, capable of handling a growing list of web-based tasks without having to have tens of tabs open at once.

Cons of AI Mode:

However, there are questions and considerations to keep in mind.

As mentioned, personalized responses can be very effective, but they don’t come without some trade-offs. After all, personalization relies on user data such as search history.

Google has stated that users will keep control over their personalization and that they can turn AI Mode off.

You’ll see when AI Mode is bringing in your personal context to help. This is always under your control, and you can choose to connect or disconnect it at any time.” - Google

While there is the option to turn AI Mode personalization off, there are still some understandable concerns about how much user data is being leveraged.

Impact on Marketers and SEO

As you can imagine, Google’s AI Mode rollout could (and likely will) cause significant disruption for marketers and SEO.

One of the immediate concerns for marketers is the potential drop in organic traffic, as users will get full answers directly from the search page (zero-click searches) and are therefore less likely to click through to sites.

From a content quality perspective, Google’s AI Mode may require brands to focus even more on quality and structure, as Google’s AI looks to increasingly pull information from trusted, well-organized, and authoritative sources to produce answers. It’s likely brands will need to move from an ‘SEO’ to a ‘GEO’ approach.

One thing is for sure — AI Mode means that building brand credibility is more important than ever, publishing expert-led content, getting high-quality backlinks, and maintaining a strong online presence.

Final Thoughts

Google’s launch of AI Mode is a significant step into the future of search, and the true impact will only be shown as time goes by.

However, what is clear is the quality that content requires to meet industry standards, such as Google’s Search Quality Rater Guidelines

Use the Originality.ai AI Checker to maintain transparency in the age of AI, especially considering Google’s penalties for low-quality AI spam. 

Learn more about AI and AI Search in our top guides:

Graeme Whiles

My name is Graeme, a passionate writer with a strong Content Marketing background. Over the last seven years, I have developed an extensive portfolio of SEO Content writing, helping various brands improve their organic traffic, customer experience, and, ultimately, profits!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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