Try the Most Accurate AI Detector on the Market
Our patented AI checker is the most accurate detector on the market! Don't believe us? Try it for yourself!
Try for FREE Here!
Content Marketing

Featured Acquires HARO: What This Means For Content in 2025

Featured acquires HARO! Explore the implications for content creation, PR strategies, and media outreach in the evolving 2025 landscape.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

When it comes to producing the very best content, it’s nearly impossible to do so without including the insights of subject matter experts.

But without a useful platform to connect with them, it can be incredibly time-consuming (if not impossible) to get in contact with the right people.

Fortunately, Featured announced in April 2025 that they had acquired the HARO (Help A Reporter Out) platform and were bringing it back bigger and better than ever.

Here, we will discuss what that means for content creation in 2025.

Short on Time? Here are The Key Takeaways

  • HARO (Help A Reporter Out) will keep many of the features the original service provided, such as three email digests a day (morning, afternoon, and evening) and a free-to-use platform for journalists and sources.
  • Adding expert insights into your content is an excellent way to ensure it resonates with readers and aligns with the Google requirements for quality content.
  • With Google constantly updating systems to prioritize content with unique value (such as expert insights) as part of their E-E-A-T people-first content strategy, tools like HARO are becoming increasingly important.

What Is HARO?

But first, let’s quickly get up to speed with what HARO is for those that aren’t already aware. 

HARO stands for Help A Reporter Out, and is a platform designed to connect journalists with professionals or subject matter experts in specific industries.

The platform was initially set up specifically for journalists, but recently, it has also become a go-to tool for other industries.

In PR, for example, professionals may use HARO to gain publicity or media coverage for their clients. For entrepreneurs, HARO allows them to build their thought leadership by being included in the conversation about important subjects.

But perhaps one of the biggest audiences for HARO is marketers. The reason for this is that using HARO to get quotes and insights from subject matter experts is a great way to take a piece of content from ‘good’ to ‘great’.

Not only does it help add value for readers, but it also sends important signals to help improve potential SERP rankings.

Who Is Featured?

Despite its popularity and importance, Cision (the former owner of HARO) announced on December 9th, 2024, that “the Connectively (HARO) platform has been permanently discontinued.” 

This was further emphasized in its April 2025 announcement, where Cision confirmed, “it no longer offers the Help A Reporter Out or Connectively services as part of its product suite.

This left a major gap in many content marketers’ strategies, as there aren’t many competitors to HARO considering its detailed database, making it more difficult to contact a true subject matter expert.

Thankfully, Featured announced that they had acquired HARO on April 15th, 2025.

But who is Featured?

Featured is a platform designed to connect subject-matter experts with top publishers, so it makes sense that they would acquire HARO to help them continue expanding into that industry and become a leader in the space.

What to Expect With the New HARO

How will the new HARO platform differ from the traditional version that users know and love? Well, Featured has noted that they’ll bring it back in a similar manner, while taking steps to modernize it.

  • HARO will continue to be free (for journalists and sources), allowing journalists, PR experts, and marketers to connect with sources.
  • The new version will also be ad-supported, with newsletter ads. This may have been done to offer Featured the revenue it needs to ensure a profitable relaunch.
  • HARO will also send out email digests three times a day (corresponding with the morning, afternoon, and evening). It notes that the first email digests were scheduled to be sent on April 22, 2025.
  • The site can continue to be accessed via www.helpareporter.com.

So, users should notice minimal differences from the platform they used to rely on.

The Importance of HARO for High-Quality Content

The importance of an effective HARO ecosystem cannot be understated. For starters, it gives brands the opportunity to connect with real subject matter experts, allowing them to include authentic, insightful, and informed quotes or comments in their content. 

This then elevates the depth and credibility of what they produce, both in the eyes of their readers and Google’s algorithms.

In recent core updates, Google has become more and more focused on rewarding high-quality content, and adding subject matter expertise to your content is one of the best ways to do just that.

It’s also a fantastic way to differentiate your content from the rising volume of AI-generated content, ensuring your brand stands out from the crowd.

Final Thoughts

In summary, HARO should be at the forefront of 2025 content strategies, as it’s one of the best ways to ensure your audience gets the very best insights, advice, and guidance from industry experts.

Not to mention that including these unique insights from experts is an excellent way to create content that meets Google’s EEAT and helpful content requirements, by providing high-value, people-first content

Then, to maintain transparency in the content you publish, be sure to use the industry-leading Originality.ai AI Content Detector.

Further Reading:

Jonathan Gillham

Founder / CEO of Originality.ai I have been involved in the SEO and Content Marketing world for over a decade. My career started with a portfolio of content sites, recently I sold 2 content marketing agencies and I am the Co-Founder of MotionInvest.com, the leading place to buy and sell content websites. Through these experiences I understand what web publishers need when it comes to verifying content is original. I am not For or Against AI content, I think it has a place in everyones content strategy. However, I believe you as the publisher should be the one making the decision on when to use AI content. Our Originality checking tool has been built with serious web publishers in mind!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

View All Press
Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

More From The Blog

Al Content Detector & Plagiarism Checker for Marketers and Writers

Use our leading tools to ensure you can hit publish with integrity!