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Case Studies

Using AI Detection in the Guest Post Link Building Process

With Originality.ai, we can preserve the integrity of our process and company policy against the use of AI for guest posts to improve the results we secure for clients.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

At The Links Guy, we have a particular use case for Originality.ai — as an AI checker for our guest post strategy process.

Guest posting is just one of the many tactics we use, but it's important and effective. It has many moving parts. The most crucial and challenging part for us is writing articles that are of a high enough quality to be accepted by the editors of those websites.

So, in 2023, we made a strict company policy not to use AI at all within our content writing process. We also implemented strict editorial and AI-checking at the recruitment stage. All content writers who worked with us had to apply via an AI-proctored exam before they were selected for an interview and hired.

The Landscape of AI and Link Building

A particular concern for link building is that when you try to publish articles on high-quality sites, they will not accept poor-quality articles, including articles that they deem to be AI-generated. 

While the goal is to secure a backlink as credit, we still need to provide valuable content that serves the website audience’s interest.

So there are two reasons we could not allow AI to infiltrate our guest post-writing process:

1. AI-generated content tends to be very generic and skims the surface of a topic

Many of the publications and blogs we wrote for needed something with sufficient depth that was injected with human expertise or experience.

2. Google has released algorithm updates since late 2023 and into early 2024

We don’t know if AI detection is being used as part of Google’s process of checking content quality. However, the internet has a content quality issue that Google needs to solve to address the quality of search results. 

After these updates, there were industry reports about websites churning out large amounts of content (often using complete or heavy AI automation) that were devalued and took a large traffic hit. 

Now, as per Originality.ai’s study about the prevalence of AI within Google’s search results, there has been a rise in AI content, even in the top 20 ranking results (11.3% as of Apr 22, 2024). 

Even after ChatGPT was released to the public, there was not as large of a spike in AI content in search results. This likely indicates an active effort from Google to dampen the amount of AI content infiltrating the results.

As part of our guest article process at TLG, we write content that will be published on third-party websites. By choosing not to use AI, we aren’t adding to that issue. 

We contribute to a site’s ability to perform better in organic search results by providing valuable content for users. As a result, the article can attract more traffic and engagement. 

Since 2023, we have also found an increasing number of editors specifically state in their editorial guidelines that AI-generated articles are not allowed. It’s clear this topic is top of mind for many content managers and editors.

Summary of Key Findings

This shows the percentage of all guest post articles that were either “Rejected” or “Unused.” 

  • Articles “Rejected” by the editor (our point of contact on that publication’s side) were posts where the editor confirmed in writing that they would not run the article due to not meeting quality requirements. 
  • The status of “Unused, was where the conversation dropped off, and we were unable to get hold of that point of contact (or anyone else at the publication) to discuss that particular article. We assumed that this indicated they were unhappy with the article quality, did not want to discuss it further, and may have suspected AI usage.
  • Pre-AI check is the three-month period before we brought in Originality.ai as an AI checker in our sign-off process. 
  • Post-AI check is a comparable three-month period after Originality.ai was brought in.
  • Pre-AI check, our combined “Rejected” and “Unused” rates of 12.5% went down to 11.66% (after we used Originality.ai checks), an improvement of about 7%.
  • This shows only the percentage of articles with a “Rejected” status.
  • Pre-AI check and Post-AI check refers to the same time periods as the first bar chart.
  • Pre-AI check, we had a rejection rate of 3.24%. After using Originality.ai checks we had a 1.54% rejection rate. This is an improvement of about 48%.

Study Method and Data

  1. We took a comparable period of three months (a total of 151 articles) before we introduced a strict no-AI policy at our agency and a three-month period after we implemented the policy (a total of 240 articles).
  2. We tracked the rejection rate — the editors that confirmed via email that they were rejecting the articles (this could be that they deemed it to be AI-written or poor quality).
  3. We tracked the percentage of articles that were written, submitted to editors, and went on to be published. This also gives us the “Unused” percentage, which is the percentage of guest articles that were not published.

Caveat: It’s important to note that editors may reject an article for other reasons (not necessarily because they think it's AI-generated). It’s possible they found it didn’t match their publication’s style or audience. Editors who stopped responding may have been very hard to get hold of. However, when an editor didn’t respond after repeated follow-ups, we can often assume that they probably just did not like the article enough to dedicate further time to it.

Overall, we did see a reduction in both the rejected article percentage as well as the combined rejected and unused percentage.

Conclusion

The success story here with using Originality.ai is only at an early stage. However, we have already seen an improvement. 

Most importantly, we know we can preserve the integrity of our process and implement our company policy against the use of AI for guest post articles. In the long run, this will improve the results we can secure for clients.

Amit Raj

Amit Raj is the Founder of The Links Guy, a link building company with a quality-focused approach, and has been in the SEO industry since 2016.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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