Case Studies

Enhancing Agency Workflows with Originality.AI ( Brandbuilders Case Use Case)

Content creators, editors and writers are entering uncharted territory with regard to AI. In the past, it was easy to identify AI-generated content at-a-glance. However, with new developments in machine learning and natural language processing, the waters become even more murky. 

Enhancing Agency Workflows with Originality.AI 

Content creators, editors and writers are entering uncharted territory with regard to AI. In the past, it was easy to identify AI-generated content at-a-glance. However, with new developments in machine learning and natural language processing, the waters become even more murky. 

For content agencies that prioritize delivering quality work while maintaining efficiency, the challenge lies in checking each piece for AI-generated content without sacrificing scale and speed. This case study explores how agencies are leveraging Originality.AI to navigate this problem. 

Process and Agency Use Case 

One such agency, BrandBuilders, produces thousands upon thousands of words every month across a variety of niches. A pivotal step in their workflow involves submitting content drafts to their editorial team who then leverages Originality.AI's AI detection and plagiarism checking tools before getting to the publishing/delivery process. 

BrandBuilders has instilled a rigorous zero-tolerance policy towards AI and plagiarism. 

The challenge of course, is that false positives do happen and no AI detector is 100% perfect all of the time. For that reason, most agencies have instituted guidelines which gives writers some flexibility and will typically use AI detection scores as a guideline for further investigation. 

Time and time again, Originality.AI has helped agencies like BrandBuilders root out cases of AI over-reliance. And although the majority of the writing staff has never had a problem, the speed and clarity of using Originality.AI gives agencies a quick ,yet thorough way to check documents to ensure that each one was human-written, factual and authentic and ready to be delivered to a paying customer. 

Plagiarism Tool

Plagiarism detection is more than just running an article through a precursory check. BrandBuilders uses Originality.AI’s in-depth plagiarism checker tool to dig into the details and see exactly where articles are being flagged. Sometimes, it’s as simple as a match to relevant, factual content. Other times, a writer has turned in work that has been blatantly plagiarized. 

By streamlining the efficiency of its plagiarism checking process, editors and publishers on the team are able to act quickly and have a new article crafted that passes the plagiarism checker to avoid the risk of being penalized by Search Engines. 

Assisting with Client Retention Rate

In addition to rooting out unscrupulous writers, BrandBuilders places great importance on building long-term client trust; a testament that is reflected in their nearly 70% client retention rate. With hundreds of competitors offering to do the same type of work at a fraction of the cost, the importance of building these lasting relationships is not to be understated.

As such, being able to produce high-quality content, consistently and at scale has become the defining factor that sets the company apart from its competition while continuing to rely on Originality.AI to ensure maximum authenticity and verifiable originality through its plagiarism and AI detection services. 

Travis Norris, the Chief Editor at BrandBuilders, uses Originality.AI daily. “When you are working with so many articles every day, you need a tool that can give you a quick snapshot at what you are working with - Originality.AI does that and more. I also love the team feature - I can instantly see who ran each scan, and the tool saves hundreds of old articles I can revisit if I need to.”

Simply put, Originality.AI has given agencies like BrandBuilders the confidence to produce and publish high-quality , human written work. By relying on Originality.AI, the team at BrandBuilders can feel confident that they’re getting the highest quality, most thorough and most efficient plagiarism and AI detection scans leveraging the latest technology. 

This in turn fosters a more open and collaborative environment between writers, editors and content creators, creating a workplace where mutual communication and understanding are the cornerstones of how great brands are built. 

Jonathan Gillham

Founder / CEO of Originality.ai I have been involved in the SEO and Content Marketing world for over a decade. My career started with a portfolio of content sites, recently I sold 2 content marketing agencies and I am the Co-Founder of MotionInvest.com, the leading place to buy and sell content websites. Through these experiences I understand what web publishers need when it comes to verifying content is original. I am not For or Against AI content, I think it has a place in everyones content strategy. However, I believe you as the publisher should be the one making the decision on when to use AI content. Our Originality checking tool has been built with serious web publishers in mind!

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