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Trying to understand what content your target audience wants to read can be tricky.
After all, while basic keyword tools can show what phrases are getting searched, it doesn’t help brands understand what consumers want to know about that topic.
Plus, it can also be frustrating to create content if you are unsure if it is optimized for your audience or not.
That’s where Ubersuggest offers to help.
Here, we will look deeper at the tool, identifying whether or not its features are useful and what alternatives you may want to consider for your content marketing strategy.
Ubersuggest is a brilliant tool for anyone with a solid understanding of what SEO marketing is.
We say that because the tool isn’t the easiest to understand for a beginner, but the features are also very beneficial, especially when reviewing search intent and looking to address content gaps in your marketing campaign.
Ubersuggest certainly isn’t the easiest tool to pick up quickly, but if you are able to spend time getting to grips with the layout, there are several great features on offer.
Fortunately, Ubersuggest offers users a free 7-day trial, allowing users to sign up for their chosen plan, test the tool for 7 days, and (if they don’t like it) cancel for free. You will be charged if you don’t cancel within the timeframe, but this gives users plenty of time to use the platform, understand its capabilities and limitations, and decide if it’s the right choice for you.
The first (and perhaps most interesting) tool to speak of is the Site Audit. This tool is designed to help users discover any potential SEO issues on their website, allowing them to quickly make changes in the hope of better rankings.
The audit focuses on content that could be improved and any potential technical issues, such as broken links or orphaned pages.
This tool is very handy for those who are short on time and need specific guidance on their SEO efforts.
Ubersuggest also provides users with a handy keyword discovery tool, letting them find topics that users expect them to cover as part of a comprehensive company blog.
These results are based on user search behaviour such as volume and search trends, as well as ranking difficulty, incorporating similar approaches to other keyword research tools.
This feature allows users to ensure that the content they are producing matches their target audience’s search intent, allowing them to create content in the most efficient way possible.
Ubersuggest also offers a very interesting Backlink Discovery Tool, allowing users to find the backlinks that their competitors benefit from.
Why is that important? Well, for starters, it shows which websites may be willing to provide your brand with a link, too, as they have already shown they are willing to work with brands in your industry.
High-quality backlinks are an important aspect of effective SEO strategies, so having a tool like this at your disposal can be very useful.
Outside of the free trial, Ubersuggest provides three tiers of pricing plans. Let’s take a closer look:
Of course, Ubersuggest may not be the right tool for everyone, as it can be a little bit complex for beginners to navigate.
The Originality.ai Content Optimizer is a user-friendly alternative with flexible pricing that offers brilliant AI-powered SEO insights, as well as industry-leading AI detection and plagiarism checkers.
Overall, the Ubersuggest tool could be very beneficial for many SEO experts and content marketers, but only if it is used in conjunction with other content tools, such as an effective content optimizer and a reliable AI detector.
Fortunately, Originality.ai offers content optimization and AI detection, allowing you to identify effective keywords to tackle and then ensure that content is crafted in a way that both Google and readers will enjoy.
Read more about content optimization tools in our review series:
