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Reaching your audience organically can be challenging. Perhaps you’ve written a few brilliant, industry-defining articles, only to notice nobody has visited your website to read them.
Ranking highly on search engines requires high-quality content paired with SEO expertise and careful keyword research.
That’s where Wordtracker claims to help.
Here, we will review the tool, identifying whether it is a useful SEO tool for your marketing toolkit.
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Wordtracker is a detailed keyword research tool, making it a good choice for anyone who is in charge of creating content and driving organic traffic for their brand.
For example, a content marketing manager could use it to research what topics they should cover in the coming months as part of their marketing plan.
Alternatively, a small business could use the tool to provide freelancers with topics to write about for increased organic traffic.
However, keep in mind that while crafting content around relevant keywords that align with search intent is an important part of SEO, it’s best practice to avoid keyword stuffing. When creating content, aim for people-first content that provides value and unique insights to your audience.
The $10 trial does allow you to test the tool before you need to pay for a monthly membership.
From there, you’ll be given the option to head straight to the keyword tool, check out the Quick Start Guide, or even watch a three-minute introduction video.
The Quick Start guide is full of information about how to use the keyword tracker, how to filter the results, and the steps you need to take to find valuable keywords for your brand.
For visual learners, the introductory video offers a simple walkthrough of how to use the tool without diving into each section in too much detail.
By opting for this approach, you can ensure you get insight into what the Wordtracker tool’s primary features are and potential use cases for your brand.
The most important feature of the Wordtracker platform is the keyword research tool. Here, you can search your chosen phrase (one that is relevant to your brand), and Wordtracker will then provide you with a list of similar phrases based on how often people are searching for them and how much competition there is for that phrase.
This allows users to write content that their audience wants to read and pick topics that aren’t too competitive to give themselves a better chance of ranking well on search engines.
The additional information on keyword difficulty and ‘No Click Searches’ is also very helpful for users to build out a comprehensive list of topics to tackle.
While keyword research by search is a method that’s very common for keyword research platforms, one that is slightly less common is searching for keyword rankings based on domain.
We input a sample domain to take a look at what analytics Wordtracker offers and provide a general overview of the report screen.
Once the domain was input it highlighted the top keywords that the sample domain was ranking for and the corresponding:
So, essentially Wordtracker allows you to track website and content performance, identifying where your organic traffic is coming from, and what content is changing in the rankings (which is beneficial for identifying existing content updates).
Lastly, Wordtracker allows you to set up your own ranking reports for specific keywords to help keep tabs on where your content gets picked up by Google and where it ranks within the SERP. If you have access to other tools like Ahrefs, you can import these lists.
Wordtracker offers three tiers of premium plans that automatically begin after the trial ends. Let’s take a closer look:
While Wordtracker is a very useful tool, the cost or user interface may not be for everyone. Fortunately, there are plenty of different options out there to choose from, ensuring you find a tool that meets your budget and expectations.
Popular choices for data-driven and detailed keyword analysis are Ahrefs and SEMrush, which both offer keyword research capabilities alongside other features. However, both of those tools are also significantly more expensive, which isn’t ideal for everyone.
Originality.ai is another excellent alternative to Wordtracker with flexible pricing.
The Originality.ai Predictive SEO Tool is manipulation resistant to tactics like keyword stuffing, features intelligent AI-powered SEO suggestions, and rewards genuine content improvements to help marketers, content creators, and publishers predictably drive better search rankings.
Learn more about the features of our Predictive SEO Tool as well as its accuracy in our Predictive SEO Accuracy Study.
Overall, Wordtracker offers tools and insights for SEO experts and content marketers alike. Its keyword research, ranking tracking, and reports can all prove beneficial for content professionals.
For a patented content quality toolkit, try Originality.ai and get access to our Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker, so you can publish with confidence.
Read more about content optimization tools in our review series:
