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What Is Predictive SEO?

Learn more what predictive SEO is, why you should use it, and some best practices to incorporate it into your content marketing strategy.

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Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Search engine optimization (SEO) can be tricky. With so many companies already dominating the search engine results pages (SERPs) for the most popular keywords, it can be difficult for new content to rank in one of those coveted top spots.

Unless you can tap into certain keywords before they become popular, that is.

With predictive SEO, you can create content for future trending topics in your niche and rank on the SERPs before your competitors get the chance.

Read on to learn more about predictive SEO, why you should use it, and some best practices to incorporate it into your content marketing strategy.

Key Takeaways (TL;DR)

  • Predictive SEO uses past data to predict future trending search queries.
  • It enables you to plan your content calendar, allocate resources efficiently, monitor algorithm changes, and gain a competitive edge.
  • To get started with predictive SEO, analyze past data with Google Analytics, use it to plan future content, and employ tools like Google Trends to determine when to post for best results.
  • Though it can help with data analytics, be cautious when using AI for content creation.

What Is Predictive SEO? A Definition

Predictive SEO is a process that uses past data and analytics to predict what people may search for in the future. 

A 2024 Forbes article defined predictive analytics for SEO as a way to “anticipate future changes to search engine algorithms, find keywords that are starting to trend and predict traffic based on changes in search behavior.” 

Essentially, predictive SEO helps marketers prepare for upcoming trends or search engine changes, as well as identify opportunities to improve traffic based on search patterns, making it an excellent way for marketers to optimize content and get ahead of the competition.

One of the foundational aspects of predictive SEO is historical data. Historical search data can offer insights into what readers, clients, or customers are likely to search for in the future, whether that’s based on trends or even seasonality (think holiday shopping for e-commerce).

This enables content marketers to create or optimize content about particular topics and start ranking on the SERPs before the topic becomes popular.

Example: Applying predictive SEO to content marketing for a record company:

  • When you review past analytics or historical data, you find blog posts about millennial-era artists are starting to trend higher than topics about artists from other eras. 
  • This data enables you to predict that more posts about millennial artists will increase traffic to your site.
  • As a result, you decide to focus future content creation on them.

Why Use Predictive SEO?

A better question here may be why wouldn’t you use predictive SEO? Sure, it adds another step to the content creation process, but there are several advantages to anticipating consumer demand and providing them with information before they need it.

With predictive SEO, you can:

  • Strategically fill out your content calendar.
    • Take the previous example of a record company: 
    • Based on past search behaviour, you find that posts about heavy metal artists typically boost traffic around Halloween.
    • So, you prioritize planning heavy metal content months before October.
  • Put your time, money, and effort where you need it most.
    • Again, consider the record company example:
    • Are posts on pop music gaining traffic? 
    • Does data suggest that a particular pop artist is rising in popularity? 
    • If so, it may be worth allocating more resources to this topic.
  • Anticipate and adjust to algorithm changes.
  • Stay ahead of the competition.
    • Many content marketers only react to the latest trends. 
    • Predictive SEO enables a more proactive approach to SEO that can help you gain a competitive edge.

Now, let’s get into some best practices for working it into your content strategy.

How to Implement Predictive SEO Into a Content Marketing Strategy

To get started with predictive SEO, try these best practices:

Look into past data on your website

To predict the future, you need to first look into the past. Tools like Google Analytics can be helpful here, as it offers insights into how users interact with your website.

With Google Analytics, you can:

  • Check out visitor demographics.
  • See how users interact with your site.
  • Analyze which channels drive the most traffic.

You can then use these insights to make more data-driven decisions about where to direct your SEO efforts for the best results. 

Example: Let’s say you analyze your content and find that blog posts with infographics tend to drive the most conversions. To optimize your content strategy, you can then analyze and use this information to determine the correlation between infographics and conversions.

Plan future content

Of course, creating quality, people-first content is key to any successful SEO strategy. Instead of creating content in reaction to what’s trending, though, the goal here is to take a proactive approach and analyze historical data to see what keywords people may be searching for in the future.

Fortunately, you don’t need to do this all by hand. AI content marketing tools can help streamline the keyword research process.

Predictive AI tools enable you to:

  • Analyze a ton of historical search data quickly.
  • Find keywords that are rising in popularity before they become overly competitive.
  • Identify trends that may cause certain keywords to become popular in the future.

By incorporating emerging trends and keywords into your content early on and optimizing it using a content optimizer, you put it in a great position to climb the SERPs when they start gaining traction.

Now, it’s important to note that while AI can be great for finding effective keywords for your content, you should use caution if you plan to use it for content creation. 

Google may penalize websites with AI-generated content if it seems unhelpful or doesn’t comply with spam policies. If you’re unsure of how much AI content is on a site, perform a site scan to identify potential instances of AI-generated content.

Pinpoint when to post content

When it comes to predictive SEO, timing is everything. AI may give you some insights into future keyword trends, but you need to post them when they’re actually trending to see results. Google Trends is an excellent tool for this, as it gives you real-time insights into what people are searching for online.

With Google Trends, you can:

  • Track emerging topics and keywords.
  • Identify seasonal trends and patterns.
  • See how people search for your competitors and identify gaps in your strategy.

Example: Now, let’s go back to our record company. 

  • You’ve gone through past data and figured out that blog posts with infographics drive the most conversions and that the keyword “heavy metal records” usually trends around Halloween. 
  • You can now use Google Trends to find the best time to publish that content.
  • When you look at the historical data, you may notice that demand peaks around mid-October and starts to drop off after the end of the month. 
  • So, you decide mid-October is the best time to publish this content.

Get Ahead of the Competition With Predictive SEO

Many content marketers take a reactive rather than a proactive approach to SEO. 

By predicting the keywords and topics your audience will search for in the future, you can create and optimize content to rank on the SERPs before they become popular. While your competitors rush to catch up with trends, you’ll be one step ahead.

So, why not get started with predictive SEO today? It could be just what you need to gain that competitive edge you’ve been looking for.

Jess Sawyer

Jess Sawyer is a seasoned writer and content marketing expert with a passion for crafting engaging and SEO-optimized content. With several years of experience in the digital marketing, Jess has honed her skills in creating content that not only captivates audiences but also ranks high on search engine results.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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