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Content Authenticity: The Complete Guide on How To Verify Your Writing's Originality

If the digital marketer’s mantra is “content is king”, authenticity is its crown jewel. Now more than ever, with countless blogs ,articles and social media posts being generated faster than any one person could hope to read them all, the importance of writing original content has never been greater.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

If the digital marketer’s mantra is “content is king”, authenticity is its crown jewel. Now more than ever, with countless blogs ,articles and social media posts being generated faster than any one person could hope to read them all, the importance of writing original content has never been greater.

But how exactly do you go about making sure that your content is original?

In this guide, we’ll do a deep-dive into how to go about verifying the authenticity of your content through several methods, techniques and technologies. Whether you’re a content marketer looking to establish credibility for your brand or you’re a professional that’s looking to avoid plagiarism, this guide will give you the actionable insights you need to make sure your writing is unique and authentically yours. 

Why Does Content Authenticity Matter? 

There are several reasons why content authenticity is worth paying attention to, namely:

Increased Credibility

Readers are more likely to trust and engage with content that’s original and credible, meaning that it’s not just well-researched but also factual, interesting and unique. When people trust content, they’re also more likely to share it and link to it. 

Improved Search Engine Ranking

Because search engines penalize duplicate content and this can affect your site’s visibility in the search engines, you’ll want to place special importance on making sure that your content is not only unique and original but also worthy of a click, a share and a link. 

Better Reputation

Plagiarism isn’t just about academic dishonesty, it can also have legal repercussions as well as financial ones which can seriously damage your brand and your reputation. 

Audience Retention

When you become known for consistently high-quality content, people will seek you out to read more and will tell others about you, growing your audience and keeping them coming back for more. 

How to Create Authentic Content

Now that you understand why content authenticity is important, how do you go about creating content that’s unique in the first place? Let’s break it down:

Research and Cite Your Sources

When writing, always keep an ongoing list of the resources you come across, whether you ultimately use them or not. This will make it much easier for you to reference and cite the sources that you do use, while making sure to avoid plagiarism in the process. 

Develop Your Voice

Every writer has their own unique style and “writing fingerprint” in the form of their voice. This shows through the content that you write and as you write more and more, becomes a part of your voice. 

Developing your own voice means providing your own perspective on a given topic or sharing your own personal stories rather than just parroting what others have said. 

Refine Your Work

You won’t hit it out of the park on your first draft. Great writers write several drafts and continue to refine their message until it’s perfect. If you’re not sure whether or not what you’ve written is at the level you’d like it to be, ask your peers or coworkers or use digital tools like Originality.AI’s Text Analyzer and Readability Checker to make sure your writing can not just be read by your target audience, but understood as well. 

The readability checker will give you an approximate grade and age level according to how your content is analyzed by several well-known and popular readability checkers like Flesch Kincaid, SMOG and many more. 

Common Content Creation Pitfalls

Even if you’ve done all of the above, it’s still deceptively easy to fall into a regular pattern of “churning out content” to the point where all of your content, even though it’s original, starts to sound like everything (and everyone) else.

Here are some common pitfalls to watch for: 

Overuse of Quotes

Writers and content creators walk a fine line between leveraging quotes in a way so as to bolster their argument or give credibility to their point of view, and using them to the point where it starts to dilute their own message and style. 

What’s more, there’s no “one size fits all” ratio on when to use quotes and when not to. It all depends on what you’re presenting, how you want to present it, the audience you’re presenting it for, and much more. Quote only when necessary and be succinct about it so that your message stands out as the biggest point to be made in the piece. 

Paraphrasing or Synonym Swapping

You have the ability to write out an idea in your own unique and wonderful way. Don’t fall into the trap of swapping out a few synonyms or paraphrasing someone else’s idea to try and make it original. Think about how to put it into your own words in your own way. This takes some practice at first, but the more you’re in tune with how you write and how you present things, the easier it becomes and the better your writing will be as a result. 

Being Too Dependent on a Template

Templates are excellent ways to save time and make for a great starting point when you’re starting to rev up your content creation. But it’s also possible to be too dependent on them. When every piece you write starts to sound more formulaic, it’s a sign that you’re too dependent on a template and need to break out of your comfort zone more. 

How to Verify that Your Content is Authentic

Now that you know the importance of how to write authentic content, what to avoid when doing so and why it’s important, the next step is perhaps the most important:

How do you go about actually verifying that your content is unique and authentic? 

The good news is that there are several ways to go about doing this and it’s entirely possible to use a mix of them depending on what your end goal is. Here’s how to verify the authenticity of your content: 

Manual Content Checks

The first line of defense in verifying content authenticity is to proofread your own work, looking for anything that stands out as repetitive or paraphrasing someone else’s idea. No one knows your writing like you do, so doing a self-review is an important first step. 

Secondly, opt to have a peer review done. A fresh set of eyes can often pick up on parts you may have overlooked. Take the time to also manually compare your content to the sources you checked out during your research phase to make sure you’re not inadvertently plagiarizing and paraphrasing their content. 

Digital Tools

Beyond doing a manual check, there are several digital tools you can use to check content authenticity. Originality.AI’s plagiarism checker is a good start to compare your writing to several comprehensive databases of existing material to ensure that the information isn’t plagiarized. Similar other tools include Grammarly, Chegg and many more.

Advanced Content Authenticity Checkers

Today’s more advanced content authenticity checkers leverage a wide range of tools and technologies to verify content authenticity including things like N-gram analysis, which breaks down content into smaller chunks of text to find areas where strings of text have been repeated, and content fingerprinting, which creates a unique identifier or “fingerprint” for your content to compare it to other content fingerprints. 

Search Engine Checks

Search engines give you a basic method of checking the authenticity of your content through an exact phrase search or a reverse image search. With an exact phrase search, put chunks of your content (a couple of sentences) within quotation marks and do a search on Google. If there are matches featuring identical content, it’s not original. 

If you’re using images, using Google Reverse Image Search makes sure that those images don’t already exist elsewhere. 

For deeper, more involved checks, a deep web crawler like Core can provide access to millions of academic articles that it has aggregated from a variety of open access databases. It can also apply different filters to search for publications by type, author and much more. However the use of this specialized crawler isn’t just limited to academia. It’s also used by legal professionals, journalists and writers to conduct deeper, more involved research that goes beyond what search engines like Google can index. 

Linguistic Analysis

There are also several linguistic methods that can be used to verify content authenticity. One of these methods, stylometry, looks at writing style in order to determine authorship and originality. Another common type of linguistic analysis is a readability checker which uses formulas like Flesch Kincaid and others to determine how understandable your content is, or if it’s similar to other content out there. 

Database Queries

In some cases you can verify the authenticity of content by searching specialized databases. For example, news stories and articles are often archived from years past, and databases like JSTOR or PubMed exist for specific academic fields like healthcare or other research. 

Specialized Checks

More specialized checks can be done to do a deeper analysis of content authenticity. For example, Metadata analyzers can check the metadata or “digital signature” of a web page to determine its origin. If you’re checking for plagiarism in software code, tools like MOSS (Measure of Software Similarity) can help, although they are not 100% accurate all of the time (no plagiarism detection tool is). 

External Audits

In some cases, external audits can be done to verify content authenticity. Third party verifications by independent agencies can audit your content to ensure its originality, while other platforms allow for crowdsourced verification in which multiple users can check the veracity of a given piece of content. Examples of these companies include MediaTrust, Storyful, Snopes, Politifact and many others.

In many cases, human intuition when it comes to content authenticity can be the most reliable form of judgment. Having subject matter experts whose expertise allows them to recognize specific styles of writing through their research can be invaluable, as can community forums that actively read material in a given niche and can spot a plagiarized article quickly.  

Artificial Intelligence and Machine Learning

Instead of looking for content authenticity word for word, machine learning and artificial intelligence tools like Originality.AI’s fact-checking tool leverage the very latest in content authenticity verification. One of these methods involves semantic analysis, which is where a tool has been trained to examine the meaning and context of a text to determine how original it is. 

Another method used by Originality.AI’s content authenticity tool is its automated fact checking system, which cross-references facts across a variety of sources including academic databases, news archives and more to determine their originality. 

The Bottom Line on Content Authenticity

Determining the originality of your content isn’t just about avoiding plagiarism, but about making meaningful contributions to the growth and evolution of the digital ecosystem. By being vigilant with your own content and leveraging these tools as part of your writing process, you’ll be able to ensure that your content is engaging, valuable and worth reading for your audience.

Whether you’re writing an academic paper or submitting a professional, in-depth article in your industry, crafting a blog post or any other type of content, creating that content with authenticity in mind should always be your goal. Content authenticity isn’t just about having good ethics, it’s a smart business move as well! 

We invite you to try Originality.AI’s content authenticity tool and see for yourself how the latest advances and developments in AI and machine learning come together to create a tool that’s fast, efficient and thorough. Check your documents, enhance your writing, and craft content that’s optimized, original and authentically your own with a robust tool that helps ensure that everything you publish is rooted in fact and is uniquely your own. Try it today!

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

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After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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