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Content Marketing

Serpstat: Marketing Tools Review

Is Serpstat the right marketing tool for your business? Read our comprehensive review covering its top features and pricing.

Serpstat Review

Searching for a marketing platform that can elevate your content strategy?

One that has all the tools you need to understand what your audience is searching for and how to speak to them?

That’s exactly what Serpstat claims to offer users with its suite of SEO tools.

In this review, we’ll take a closer look at Serpstat’s marketing capabilities while also exploring the platform’s broader features to see how it supports digital marketers.

Serpstat Quick Review

  • Ease of use - 8/10
  • Feature Availability - 8/10
  • Customer Support - 8/10
  • Price - 7/10
  • Speed - 8/10
  • Summary - 8/10

Seeking a top-tier platform with cutting-edge marketing tools? Check out Originality.ai, which is equipped with an industry-leading Grammar Checker, Predictive SEO Tool, AI Checker, and Plagiarism Checker.

Who Is Serpstat Best For?

Serpstat is a versatile SEO and digital marketing platform, which makes it a great option for several different audiences. 

SEO professionals, for example, can use the tool to manage multiple client projects with features like keyword research, site audits, rank tracking, and competitor analysis.

Content marketers, startups, and small businesses can also benefit, given its all-in-one functionality. 

Having everything in one place is beneficial for small teams looking to improve their online presence.

What are the pros of using a tool for keyword research?

Using a keyword research tool has many benefits, most notably how much time can be saved on finding relevant keywords and removing manual guesswork.

Keyword tools also generally offer valuable metrics like search volume, keyword difficulty, and competition level, allowing you to make informed decisions.

Tools like this can also typically help to track trends and seasonality, with some offering insights into keyword trends over time, helping you stay ahead of seasonal shifts and emerging topics.

How much does Serpstat cost?

serpstat pricing plans

Serpstat offers three different membership types, which you can choose from on either a monthly or annual payment plan. 

Annual payment plans work out to be cheaper overall, but require you to pay the full fee upfront.

Plan Cost Features
Individual Plan $69 5 projects
100 searches for sites, keywords, and links per day
10,000 position checks
30,000 pages to audit
50,000 export rows
Access to core features (Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis)
Team Plan $129 Unlimited projects
500 searches for sites, keywords, and links per day
50,000 position checks
150,000 pages to audit
250,000 export rows
Access to extended features:
Everything in Individual + API, Share Access, AI Tools, Batch Analysis, Scheduled Reports, Billing by Invoice and more.
Agency Plan $499 Unlimited projects
5,000 searches for sites, keywords, and links per day
500,000 position checks per month
1,500,000 pages to audit per month
2,500,000 export rows per month
Access to all features:
Everything in Team + White Label Reports, Data Engineer Consultation, Phone Support and more.
Source: Originality.ai Pricing Plans

To get the most out of Serpstat, there’s a free seven-day trial you can get; however, it is important to note that the free trial isn’t actually free. 

You will be asked to make a $1 payment so that Serpstat can verify your credentials. You also need to cancel your subscription before the end of your seven-day trial, or you will be charged at the tier rate that you chose.

Serpstat Features to Note

serp stat key features
  • Keyword Research: This tool helps you discover high-performing keywords, analyze search volume, and uncover related phrases to optimize your content strategy.
  • Backlink Analysis: Reveals your backlink profile, including referring domains and anchor texts.
  • Rank Tracker: Tracks your website’s keyword positions across different locations, devices, offering a regular way to view updates on ranking dynamics.
  • Batch Analysis (via bulk checking tools): Allows simultaneous comparison of domains or URLs to evaluate SEO metrics like visibility, backlinks, and keyword data.
  • Site Audit: Performs a comprehensive scan of your website to detect technical SEO issues such as broken links, slow speeds, and SEO errors.

Originality.ai: A Best-in-Class Alternative

Originality.ai Predictive SEO Tool

While Serpstat certainly offers a solid set of SEO and digital marketing tools, many of the features are similar to what’s on offer at other platforms, sometimes even at a more cost-effective rate. 

If you’re searching for a flexibly priced and best-in-class marketing solution, check out Originality.ai.

The platform provides a range of best-in-class marketing tools, so you can maintain transparency and confidence in the content you publish with AI Detection, Grammar Checking, Plagiarism Checking, and Predictive SEO.

Serpstat: Final Thoughts

Overall, whilst Serpstat is certainly a useful platform, it may not be right for every person or every budget. 

If you’re searching for a marketing toolkit that can genuinely shape and elevate your strategy (and maintain transparency in the age of AI), Originality.ai is well worth exploring. It offers top-tier tools like plagiarism detection, AI detection, and content optimization, all at a flexible price.

Read more about content optimization tools in our review series:

Graeme Whiles

Graeme Whiles

My name is Graeme, a passionate writer with a strong Content Marketing background. Over the last seven years, I have developed an extensive portfolio of SEO Content writing, helping various brands improve their organic traffic, customer experience, and, ultimately, profits!

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