5 Benefits of Hiring a PPC Marketing Agency
Learn how a PPC marketing agency can help you maximize your ad campaigns with expert strategies, advanced tools, and better budget management.
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Gaining traffic and brand traction can be tricky at the best of times.
Often, you’ll find yourself trying to work out why social media or blog content is getting less traffic than it should.
Effective PPC (pay-per-click) advertising can help amend this and drive traffic to your web pages.
However, if you’re part of a start-up or working in a small team, there might not be as much resource for monitoring PPC.
That’s where a PPC marketing agency comes in. Here, we’ll discuss the benefits of hiring a PPC marketing agency and how to choose the right one for your brand.
Short on Time? Here are the Key Takeaways
- Hiring a high-quality PPC marketing agency is a great solution for flexibility.
- A great PPC marketing agency will be able to create highly advanced targeted campaigns, as well as detailed analytics and reporting.
- Whichever PPC marketing agency you opt for, always ask for a trial run first to ensure they are the right fit.
Get a best-in-class suite of tools to complement your marketing strategies with the Originality.ai AI Checker, Predictive SEO Tool, and Grammar Checker — communicate with clarity and confidence.
What Is PPC?
Before we jump into the benefits, let’s quickly recap what we mean by the term ‘PPC.’
In marketing terms, PPC is the acronym commonly used to describe pay-per-click marketing.
PPC typically focuses on paid marketing efforts in Google Search (as opposed to organic content marketing). With PPC, a brand pays when someone clicks on their link.
In return, Google places the paid or sponsored content above competitors for that given keyword phrase.
For example, if you run a Google search you’ll typically see that the top few results have text above them that states ‘sponsored,’ indicating that they are PPC ads.
As you can see from this screenshot, one of the main benefits of PPC advertising is that your results appear above the top-ranking organic search results.
5 Benefits of Hiring a PPC Marketing Agency
With that in mind, let’s take a look at the benefits of opting for a PPC marketing agency.
1. Flexibility
One of the biggest benefits of opting for a PPC marketing agency is the flexibility it provides.
When you are considering PPC for your brand, you have three main options.
- Hire an agency
- Hire an in-house team
- Work with a freelancer
Hiring an in-house team can have a higher cost, especially if you want to do it right, and a freelancer, depending on their availability and project requirements, may not be able to keep up with the scale.
However, a PPC agency can scale up and down as needed, making it ideal for businesses that require different levels of PPC depending on the season or the situation.
2. Increased traffic sources
While this benefit isn’t specifically for PPC agencies and more about PPC in general, it is important to note that an effective PPC campaign can significantly increase traffic and take some of the pressure from other areas.
For instance, running a PPC campaign can be an excellent support to advertise content, and complement organic traffic.
3. Improved brand authority
Another benefit of working with an experienced PPC agency is that it can significantly improve brand authority. For new brands especially, it can be tricky to gain a foothold in industries where brands are well-established.
Plus, not all brands have the budget or time to build brand authority through organic measures. PPC agencies can offer a great bridge for that and offer businesses a quicker route to improved brand authority.
4. Advanced campaign targeting
PPC agencies have expertise in building audiences and monitoring campaign budgets. For instance, they can help you design campaigns that target specific locations (which is great for local businesses).
This also lends itself to a more balanced approach to budgeting. They can monitor campaign budgets and make sure that your budget is being prioritized for the most impactful and effective campaigns and audiences.
5. Detailed analytics and reporting
Lastly, PPC agencies often come with in-depth and vital reporting and analytics. They can provide you with a ton of information about campaign performance and how your audience is interacting with the ads.
All this information can help identify other avenues to explore, as well as tweaks to optimize the campaigns you already have running.
How to Find the Right PPC Marketing Agency
Here’s how to spot the right agency for your PPC marketing goals:
How much do you want to pay?
First and foremost, you need to set yourself a budget. Research beforehand to understand what a competitive rate for a PPC agency in your area and industry is.
Then, reach out to PPC agencies in your budget. If they don’t have pricing on their site, it’s still worth reaching out and being candid with what your brand’s budget is, so everyone is on the same page.
Consider specific industry expertise
Another factor that many brands don’t consider is specific industry expertise.
Focus on agencies that work specifically in the same (or a close) industry as your brand’s. That way, they’ll be familiar with the nuances, audiences, and advertising language that converts well.
Read customer reviews and testimonials
Search for real customer reviews, case studies, and testimonials. That way, you can be confident that a PPC agency is delivering top-quality results for their customers.
Do a trial run
Lastly, many reputable PPC agencies will offer a paid trial, that way you can evaluate the results of the campaigns before committing to a longer or more expensive PPC campaign.
PPC Marketing Agencies: Final Thoughts
There are a ton of benefits to working with a PPC marketing agency. Just be sure that you do plenty of research, check customer reviews, and look into a trial campaign with the agency first.
PPC often comes with a steep learning curve, so working with an agency is an excellent way to support startups, small businesses, and marketing teams while getting your website in front of a large audience.
Discover a best-in-class suite of tools to complement your marketing strategies with the Originality.ai AI Checker, Predictive SEO Tool, and Grammar Checker.
Then, learn more in our marketing agencies series:
Graeme Whiles
Frequently Asked Questions
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Frequently Asked Questions
Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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