We’ve recently conducted several studies that have highlighted the impact of generative AI on airline reviews and holiday shopping reviews.
Overall, AI is rising across Google search results, and reviews are no exception.
That’s where tools like Fakespot by Mozilla aim to help. As noted on the homepage, the tool highlights its ability to “Use AI to detect fake reviews and scams.”
Essentially it’s a Chrome extension that helps verify the authenticity of brands online and aims to reduce the risk of users clicking on scams.
In this review, we’ll take a look at the Fakespot Chrome Extension in greater detail to see whether or not it’s a useful tool for your AI toolkit.
Not sure whether a particular piece of content or a review is AI-generated or human-written? Use the Originality.ai AI Checker to find out.
Fakespot is designed to prevent and lower the risk of consumers getting caught up in online scams or making purchasing decisions based on fake reviews.
It aims to help provide online consumers with confidence in their online purchasing activity in a world where digital transparency is becoming increasingly important.
Fakespot Deepfake is easy to use. Simply download the free Chrome extension from the Google Store.
Once downloaded, Fakespot gets to work in the background while you shop online.
Here’s an example from an Amazon search for “Headphones.”
As you can see, there is now a tab that allows you to remove or hide ads and sort the products. You can even opt to hide products that the tool notes get an ‘F’ grade.
It also offers a brief review summary that you can see when hovering over ‘highlights.’
When you click on a product, there is also an ‘analyze reviews’ button on the right-hand side of the product, along with a star rating out of 5.
When clicking on that button, you are taken to a detailed analysis of the product in question, with an overall grade for the product and the company (in this case, A for the product and B for the company, see image below).
It also uses AI to summarize the pros and cons that appear the most frequently, saving you the time and effort of sifting through them yourself!
This is a useful tool for establishing the legitimacy of a new product or business before making a purchase. Plus, it also works on other sites aside from Amazon.
Detecting fake AI review usage online is an important part of establishing transparency for consumers when making purchases.
A fantastic alternative to the Fakespot detector is the industry-leading Originality.ai AI Checker.
If you’re not sure if a review you’re reading online is human-written or AI-generated, use the Originality.ai AI Detector to find out.
Read more about AI detection accuracy and a meta-analysis of AI detector studies.
In summary, the Fakespot tool is easy to download and use and offers excellent insights on fake reviews online without getting in the way of the shopping experience. So, if you’re looking for a tool to identify fake reviews online Fakespot is a good option.
Then, the Originality.ai AI Checker is an excellent, industry-leading alternative that you can use to maintain transparency and authenticity.
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