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Content Marketing

8 Effective Branded Content Marketing Strategies

Eight best practices for branded content marketing strategies that build trust and drive conversions with compelling content.

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Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

These days, you can’t just post a few branded content messages and call it a day. 

Brands and marketers of all kinds are competing for consumer attention. That means if you’re employing branded content marketing strategies, they had better be good. 

The good news is that, done right, branded content can improve your audience’s perception of your brand, build loyalty and drive measurable results. 

By the end of this article, you’ll be able to create authentic stories that engage your audience, target their pain points, and showcase your brand as the best possible choice. 

Here’s What We’ll Cover: 

  • What branded content marketing is
  • How to properly define your audience (and why it matters)
  • How to create a memorable brand story
  • Crafting content pillars and deciding which formats to choose

Whether you’re a startup, agency, or enterprise, these tips will help you launch an elevated, effective branded content marketing strategy like a pro. 

Then, try the best-in-class Originality.ai Content Optimizer, AI Checker, and Plagiarism Checker to complement your content marketing strategy.

What Is Branded Content Marketing? 

Before we jump into the strategies, let’s take a moment to understand what branded content marketing truly is. 

Branded content marketing involves creating and distributing content that aligns with your brand’s core messaging and values without being overly promotional. 

It differs from similar approaches like ads because it's content that you create and host on the channels you control, rather than sponsored content on a third-party site. 

Branded content is meant to integrate and flow seamlessly with the channel it’s placed on, whether that’s social media, editorial articles, or email content. 

The goal is to focus on offering value first and prioritizing audience interests over the direct sales pitch. 

Branded content marketing typically weaves together interesting stories that engage users on an emotional level while aligning the tone, style, and brand voice across different channels. 

How to Develop Your Branded Content Strategy

So now that you know what branded content is, how do you make it happen for your own brand? 

Define your goals and KPIs

The first step, as with any good content strategy, is to be clear about your goals and KPIs.

  • What does success look like to you? 
  • Are you looking to increase reach or impressions by a certain percentage? 
  • Boost average time on page, video completion rates, or social interactions? 
  • Generate a specific number of qualified leads? 

Assign measurable KPIs to each to help you plan and analyze. 

Know your audience’s pain points and behaviors

After you’re clear about goals and expectations, it’s time to turn your attention to your audience. The best branded content speaks to them and resonates with them. 

That means considering what’s driving them to seek out information, such as solving a specific challenge or launching a new product. 

Use both qualitative and quantitative surveys to dial in your audience personas. The more precise you can be, the better your branded content will perform. 

Create your brand story

Notice that we don’t even think about the brand until the third and final stage of the process. That’s how important it is to zero in on your goals and know your audience first and foremost. 

When creating your brand narrative, think about the unique story behind it. 

  • What are your brand’s values? 
  • Customer success journeys? 
  • Community impacts? 

Turn those into a central “framework” that you can draw upon when creating your content.. 

Creating Your Content Pillars

To get the most out of your branded content marketing efforts, it’s important to create a solid foundation of pillar content.

Coming up with content ideas

First, highlight all of the major themes that your content will revolve around. 

For example, a sustainable fashion brand might create pillars like:

  • Behind the Seams: Factory tours and artisan profiles.
  • Impact Stories: Real-world outcomes of ethical sourcing.
  • Style Guides: Practical fashion tips for eco-conscious consumers.
  • Community Voices: User-generated content showcasing customers wearing the brand.

Take the time to brainstorm possible ideas. At this stage in the process, we’re casting a wide net and collecting as many concepts as possible. 

Depending on your brand and product/service, you could include things like

  • How-to guides and tutorials
  • Employee spotlights 
  • Expert interviews
  • Industry trends and data from your research
  • Product deep-dives 
  • Myth-busting and FAQs
  • Inspirational stories with social impact

Choose the options that most closely match your audience, available resources, and business goals to narrow down content ideas. 

Creating an editorial calendar

Next, assign each month or quarter to a specific focus that ties back to a pillar. Mix up different types of content, including long-form assets like a free guide or whitepaper, or bite-sized formats like a reel or infographic. 

Make sure that each piece you create is aligned with the strengths of its respective distribution channel. 

For instance, a video interview could be repurposed into a blog post, a podcast, or a series of LinkedIn carousel graphics. 

In this way, production is not only much more efficient, but you create a more united brand experience for your users. 

Learn about how to repurpose content across the marketing funnel.

Which Content Formats Work Best? 

Now we come to the core of the branded content marketing question — which type(s) of content formats work best? 

The good news is that nearly every type of content can be put to use and resonate with your audience, depending on what stage of the funnel they’re in. 

  • Detailed blog articles or downloadable guides (think 3,000+ words) are great for establishing your brand as an authority and driving more organic traffic.
  • Short video series are perfect for engagement and can be hosted on YouTube or, if they’re shorter, TikTok or Instagram. 
  • Cultivate thought leadership with a podcast series to have in-depth conversations with influential leaders in your space.
  • Interactive content, like quizzes, calculators or data-backed infographics, encourages users to participate and share results with others. 

It’s also a good idea to consistently encourage users to share content featuring the brand — whether it’s reviews, photos or videos, to help build social proof, authenticity and credibility around the core values you’re looking to promote. 

How to Create Engaging Branded Content 

Once you have your goals, audience, content calendar, and content types, it’s time to create the content!

Take advantage of storytelling frameworks

This turns bland, forgettable brand messages into experiences that users can relate to. 

The Hero’s Journey, for example, introduces the audience to a common challenge or goal that they have, while positioning your brand as the best solution.

Then, showcase the transformation that happens as a result (such as with a customer success story). It’s a simple narrative flow, as old as storytelling itself — but it works. 

Highlight the unique human element of your brand

Nothing falls flatter than branded content marketing that sounds robotic. 

Branded content is a prime opportunity to connect with your audience and customers. That means featuring real employees or customers (such as through case studies or customer success stories).

It also means giving a sneak peek into your team’s creative process and everyday operations. 

Create branded visuals and sound

You already know the importance of creating a branded theme for your marketing, including an aesthetic set of colors, typography and styles. 

But what about sound? 

Audio is often thought of as an afterthought, but think about it — a signature musical motif, sound logo or even voiceover talent can be the edge your brand needs to stand out above the noise. 

Branded Content Marketing: Final Thoughts

Remember that the best branded content marketing shouldn’t just be viewed as an “advertising strategy.”

It needs to be an interwoven part of your brand’s development — something that continues to build meaningful, lasting relationships by focusing on value first. 

By defining clear goals, having a deep understanding of your audience, and creating powerful stories, you’ll be able to hook your ideal audience’s attention despite competitors pulling them in a million different directions. 

Keep in mind that branded content marketing is an ongoing process, like many marketing initiatives, and isn’t something you can do once and check off a list. 

Staying ahead of the curve means being willing to experiment and test to see what works, and shelving what doesn’t. 

By focusing on creating the kind of content that informs, entertains and inspires, you’re building a lasting brand story that works across all touchpoints and distribution channels. 

Get a patented content quality toolkit to streamline content marketing projects with the Originality.ai Content Optimizer, AI Checker, and Plagiarism Checker.

Then, learn more about content marketing:

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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