20+ Blogging Statistics to Know in 2025

Blogging in 2025 isn’t what it was five years or even two years ago. 

The algorithms have changed yet again, attention spans are even shorter, so your posts need to grab attention even faster if you want them to rank well on Google and prevent a high bounce rate.

It sounds disheartening, but at the same time, blogging still works brilliantly if you know what’s working right now. That’s where data comes into play. 

In this post, we’ll break down the most important blogging statistics to know in 2025 so that you can create content that gets seen, clicked, and read. 

Create a blog strategy that’s designed not just to lead, but to give you the competitive edge as you move forward. 

Key Insights (TL;DR):

• AI is changing blogging:
  
  • Websites with human-written content sell for 39% more than Likely AI websites
  • 3 Top AI content marketing uses (2025): editing, brainstorming, and writing headlines 
  • About three-quarters (75%) of marketers believe that AI search engines will be beneficial for blogs and even drive traffic
• Blogging is still a top priority for brands:
  
  • Brands with blogs see 55% more website visitors.
  • 65% of marketers work for companies that maintain blogs
  • Content marketing budgets are increasing: 11.4% of marketers plan to invest $45,000+ per month
• In 2025, there is a substantial blogging presence online:
  
  • There are about 600 million blogs worldwide in 2025
  • 70 million blog posts are published monthly on WordPress alone
• Marketers relate strong blog performance with long-form content, original research, and incorporate SEO + social media to drive traffic:
  
  • 66% of bloggers are publishing 500 to1,500-word blogs in 2025 (just 9% post  2000+ word blogs); however, 39% of marketers found that 2,000+ word blog posts produce the best results.
  • 49% of bloggers published original research in 2025, up from 44% in 2024
  • Bloggers who update old posts are 2.5x more likely to report strong results.
  • SEO is a top way to drive blog traffic for 32% of marketers in 2025, yet social media is an even more popular choice, with 93% of marketers opting to use it. 

Take your blogging to the next level, with Originality.ai’s patented content quality tools for AI detection, plagiarism checking, content optimization and more!

AI Blogging Statistics

1. Websites with human-written content sell for 39% more than Likely AI websites

This finding is based on 12 months of sales data from Motion Invest in terms of websites valued at $6,000 or more. AI sites also stayed on the market an average of 19 days longer than their human-written counterparts. 

Source: Originality.ai 

2. 3 Top AI content marketing uses in 2025: editing, ideation, and writing headlines 

Most bloggers aren’t using AI to draft their entire post (just 11%). Rather, they’re using it for creating outlines, writing headlines, or checking grammar. 

According to Orbit Media:

• 66% of content marketers use AI for editing
• 66% of content marketers use AI for ideation or brainstorming
• 58% of content marketers use AI for writing headlines

Source: Orbit Media

3. 75% of marketers think that AI search engines will have an overall positive impact on blogging

According to HubSpot findings (2023 study), about three-quarters of marketers believe that the impact of AI search engines on blogging will be positive and even drive traffic. Less than 1 in 10 marketers think the impact will be negative (9%).

Source: HubSpot

Blog Statistics for Brands, Marketers & Corporate

4. Brands with blogs receive 55% more website visitors than those that don’t

Blogging is still one of the best inbound traffic generators out there. If you don’t yet have a blog, you’re leaving traffic, search engine rankings, and potential customers on the table. 

Source: HubSpot

5. 65% of marketers work at companies that maintain blogs 

22% publish blog content daily, 37% two to three times weekly, and 30% weekly. This reveals that despite the rise of TikTok and YouTube Shorts, blogging still matters, and it’s at the heart of the content marketing engine. 

Source: HubSpot State of Blogging Report 2025

6. 45% of marketers (who work at a company with a blog) say their companies will invest more in blogging in 2025

Just 13% will invest less. Why the renewed push? Blogging continues to deliver long-term ROI in a way that short-form platforms can’t match. A solid, evergreen blog post can bring in traffic for years while building trust and converting leads well after you hit publish. 

Source: HubSpot State of Blogging Report 2025

7. Content marketing budgets are on the rise, with 11.3% of marketers planning to invest $45,000+ per month on content in 2025

Corporate budgets are making room to invest tens of thousands monthly in content marketing. 11.3% of marketers intend to invest $45k+ each month in content marketing in 2025, compared to just 4.1% in 2024, emphasizing that content marketing is still a key priority for brands. 

Source: Siege Media

8. 81% of blogging brands also invest in video, 53% in podcasts, and 46% in newsletters

Blogging works best when it’s part of an overall content ecosystem. A blog post can be the start of a podcast segment, a newsletter issue, an infographic series and more, which in turn maximizes ROI and reach. 

Source: HubSpot State of Blogging Report 2025

9. The global blogging market is estimated at $2.8 billion in 2023, projected to reach $5.3 billion by 2032

Despite newer, shinier platforms taking the lead, blogging still maintains a strong presence in the world of marketing, and its growth is showing no signs of stopping. 

Source: DataIntelo

General Blogging Statistics

10. There are approximately 600 million blogs worldwide in 2025

Let that sink in for a minute. That’s not 600 million posts, it’s 600 million separate blogs, each one competing for attention, eyeballs, traffic and rankings and trying to earn clicks instead of watching people scroll on by.

Source: Wix

11. 70 million blog posts are published per month on WordPress alone

This is just a statistic from WordPress itself, not even counting blogs published on other platforms like LinkedIn, Medium, or Substack. Despite numerous other blogging platforms, WordPress is still a leader in blogging. 

Source: WordPress

Blog Writing, Traffic & Content Creation Statistics

12. SEO is still a top way to drive blog traffic for 32% of marketers in 2025

SEO is still one of the top ways to drive traffic to a blog. In 2025, 32% of bloggers are using it to promote their content.

Source: Orbit Media

13. 93% of bloggers use social media to generate traffic

While SEO is still a top contender for generating traffic, over 9 out of 10 bloggers use social media to drive traffic to their blogs in 2025.

Source: Orbit Media

14. 51% of businesses find that how-to guides perform best, followed by industry news (45%) and case studies (42%)

This tells us that people are looking for in-depth information, but also want their finger on the pulse of the latest headlines and which companies are making waves in terms of new innovations and features.

Source: HubSpot State of Blogging Report 2025

15. In 2025, the average blog post length has dropped from 1,394 words to 1,333 words

According to Orbit Media, this marks another year with a marginal drop in word count from 2023, when blog posts reached a decade high at an average of 1,427 words.

Source: Orbit Media

16. In 2025, 66% of bloggers publish 500 to 1,500-word blogs (just 9% post  2000+ word blogs)

Let’s break down that 66% further: 32% publish blogs that are between 500 and 1,000 words, and 34% publish blogs that are 1,000 to 1,500 words. 

The 2,000+ word posts are long-form content that’s built for SEO, evergreen authority, and people who are looking for thorough answers.

Most bloggers (over half) tend to publish blogs that offer readers valuable insights without an extended word count. 

Source: Orbit Media

17. In 2025, it takes the average blogger 3.25 hours to draft a post 

If you prioritize in-depth, strategic content, you’ll need to invest a lot of time to get it to a high level that engages readers and ranks well.

Source: Orbit Media

18. Bloggers who update old posts are 2.5x more likely to report strong results

Update and refresh those old posts with new statistics, surprising findings, or even your own thoughts and ideas on what works and what’s no longer useful. 

Source: Siege Media

19. 39% of blog-producing businesses increased the citation of primary sources in response to Google’s E-E-A-T guidelines

Google values links to high-authority sources, citing original data, and showing that you’ve done the work, and bloggers are responding.

Source: HubSpot State of Blogging Report 2025

20. 49% of bloggers published original research in 2025, up from 44% in 2024

Nothing beats your own data when it comes to getting backlinks. Not only will doing your own research encourage links, it can also cascade into media mentions, podcast invitations and reader trust in a way that recycled content never will. Yes, it takes work, but it’s worth it.

Source: Orbit Media

21. 39% of marketers found that 2,000+ word blog posts produce the best results

In 2025, marketers are finding that blog posts over 2,000+ words are generating better results compared to short-form content (under 1,000 words), which only 16% of marketers found delivered “strong” results.

Google loves depth, and so do readers, when it’s done right. However, don’t fluff up your word counts with keyword stuffing; instead, cover a topic so thoroughly that you become the go-to resource. 

Source: Orbit Media

22. 56% of marketers expect the role of blogging in content strategy to expand, while 32% expect it to stay the same

It may look like snack-sized videos are dominating the headlines, but blogging is still the backbone, and its influence isn’t diminishing any time soon. If anything, it’s growing. 

Source: HubSpot State of Blogging Report 2025

23. 50 to 60-character blog headlines are best

Make it clear, make it succinct; these headlines are a great length to engage readers, because they give readers a quick snapshot of what the blog is about and make the most of what appears in Google’s search results. Deliver value in a mentally digestible way. 

Source: Ahrefs

The Bottom Line: Does Blogging Still Work in 2025?

Blogging doesn’t just still work in 2025; it’s changing to become one of the sharpest, most reliable tools out there in terms of getting traffic, building loyalty, and creating conversions. 

When done right, blogging builds authority and increases ROI when it comes to long-term growth. 

So what does this mean for 2025 and beyond? 

It means that algorithms and search engines like Google and others want depth, not just length. 

Posts that go beyond 2,000 words while delivering real value are showing strong performance.

Brands that do their own research, cite credible sources to back up their statements and do so consistently are the ones that are positioning themselves as trusted voices in their niche or industry. 

Even more interesting are the AI findings in relation to blogging. 

Artificial intelligence has its place: helping to brainstorm topics, draft outlines, and check grammar (which are some of its most popular uses for content marketers in 2025). 

In a world where 600 million+ blogs are fighting for our fleeting attention, your edge comes from high-quality writing that’s real, in-depth, and strategic. 

What this means for bloggers and content marketers alike is that blogging is, at its core, a long game that values depth, quality, and authenticity. 

Use AI as a tool, not a replacement, and make consistency a key part of your blog strategy in the same way you would when paying attention to things like keyword clusters and topics.  

With billions in market value and rising budgets being allocated to it, blogging is still a core part of content strategy for large and small brands alike.

Publish high-quality content with confidence in the age of AI with Originality.ai’s patented content quality tools. Try Originality.ai today!

Further Reading:

• 20+ Social Media Statistics to Know in 2025
• 65+ AI Statistics
• 20+ Meta, Instagram, and Facebook Statistics in 2025
• LLM Visibility and AI Search Statistics: 80+ Stats