If you’re serious about improving your search engine optimization (SEO), SurferSEO is an excellent web-based tool that can help. However, despite its fantastic feature set, there are several points to keep in mind. Fortunately, whether you’re looking for an alternative to SurferSEO or you want a less complicated version that also happens to be free, we’ve got you covered. Read on for all the details.
What is SurferSEO?
SurferSEO is a robust search engine optimization tool that looks at over 500 different factors on a given website, including things like backlinks, content, page speed and more to provide insights on how to improve them for better rankings in Google and other search engines as a result.
To its credit, SurferSEO offers a number of helpful features for SEOs including in-depth keyword research and analytics, backlink analysis, SEO audits and ongoing updates. However there are several downsides that you won’t often find when reading SurferSEO reviews, including:
Prices are billed annually, which means that even for the starter package designed for individuals and small teams, you’ll pay over $800 per year – a considerable amount of money when you’re just starting out in your business.
High Learning Curve
Although SurferSEO is a feature-packed tool, it does take time to understand and use all of its options to the fullest. If you’re new to search engine optimization or you need to optimize in a hurry, having such an obstacle in front of you can be frustrating and overwhelming.
Overwhelming Amount of Data
Less certainly isn’t more when it comes to SurferSEO. Given that it analyzes HUNDREDS of different SEO factors and plops a serious amount of data in your lap, you have to swim through a lot of information to get the actionable gold nuggets you need.
Complex for Basic Needs
If you just want to optimize your content quickly for search engines without a lot of fuss and complexity, SurferSEO may not meet your needs. It runs under the assumption that more is better, and can be too complex if you just want something simple, streamlined and fast.
Enter Originality.AI’s Free Content Optimizer Tool
Originality.AI offers a free alternative to Surfer SEO through its Content Optimizer tool. This unique tool analyzes the content you’re writing to ensure it’s properly optimized for search engines but also tailored for a helpful and informative user experience. Plus, unlike Surfer SEO, Originality.AI’s content optimizer tool is easy to use and incredibly fast.
Here’s how it works.
Choose Your Keyword or Phrase
The first step to properly optimize your content is to choose the keyword or phrase you’re targeting and type or paste it into the box.
Get Your Top 10 Competitors’ URLs
Next, go to Google and search for your keyword or phrase, copying and pasting in the ten most relevant competitors. In the case of Originality.AI’s content optimization tool, you should do this manually. Although there are tools that can fetch these competitors for you automatically (such as Frase.io), doing so yourself gives you more control over finding specific competitors rather than unknowingly including things like affiliates and low-value sites in your calculations.
Get Your Results
The last step is to click Submit and get your results. Results will be displayed on the right side of the page. These results are also color-coded to make them easier to understand at-a-glance. You’ll see exactly how much to increase or decrease your keyword density in order to hit your content optimization targets (within 0.25% density).
Going Beyond the Results with Additional Features
Originality.AI’s Content Optimizer tool is more than just a free Surfer SEO alternative. It also gives you several helpful additional features that work alongside AI or enable greater collaboration with your team.
For example, the “Export to CSV” option will expert a table with all of the keyword results including one, two, three and four keyword phrases so that you have as much data as possible at your fingertips without it being overwhelming. This is also an excellent tool for working with your fellow search engine optimization team members, content writers, copywriters and other professionals to ensure that your articles are as optimized as possible.
There’s also the “Export GPT Prompt” feature. When checking the keyword density of a given article using our Surfer SEO alternative, you’ll likely come across keywords that you’re not using in your article at all, but that you should incorporate. Rather than forcing you to do all of this manually and quickly hash together some semblance of content that hits all the keyword targets, why not have ChatGPT do all the work?
This prompt will tell ChatGPT to expand on your article by an additional three paragraphs to include the keywords you’re missing. You can then tailor the article to more accurately suit your content’s tone and approach once the AI produces the results.
And last but not least, there’s the “show keyword highlighting” feature. This expands a text area that highlights your chosen keyword in one color, and the top 5 keywords in another. You can edit this text area and rescan it with the free content optimizer tool as many times as you want to keep refining and optimizing your content to hit those precise keyword density targets.
Get Valuable, Actionable Methods to Improve Your Content for Your Chosen Keywords
Originality.AI’s free Surfer SEO alternative is just one of the many content optimization tools we offer to help you rank better and to help your content shine by using AI effectively and diligently. Beyond our robust AI detection and plagiarism detection tools, we also offer direct text comparisons, a readability checker that incorporates all of the most popular formulas to ensure that your content can be understood by your target audience and much more.
And while it’s true that Originality.AI’s content optimizer tool doesn’t give you 500+ different SEO variables to optimize for or tweak, it also doesn’t need to, nor does it aim to. Rather than try to be all things to all people, our free Surfer SEO alternative focuses on doing one thing well – ensuring you’re using the best possible keywords in the right density amounts to rank well with your content.
This free content optimization tool, combined with our other feature-packed and intelligent AI, plagiarism detection and readability tools are an excellent way to see for yourself how fast and thorough Originality.AI is at helping you to improve your content. Try it now absolutely free with no limits on use and start seeing better rankings for every piece you write!
Plagiarism Expert Sherice Jacob brings over 20 years of experience to digital marketing as a copywriter and content creator. With a finger on the pulse of AI and its developments, she works extensively with Originality.AI to help businesses and publishers get the best returns from their Content.