The AI train shows no sign of slowing down any time soon, with brands slipping the phrase artificial intelligence into any and all of their marketing (even when it isn't technically the case).
As a result, it can be hard to get a grip on the actual use cases for AI, and how it improves productivity and output.
Two of the most effective ways are AI-generated website design and AI writing or content, but these terms are often mixed up. Discover the key differences between AI-generated website design and AI content.
The term AI-generated website design refers to using artificial intelligence to create website layouts and functionalities.
AI website builders allow users to create websites with little to no coding experience simply by answering a few questions, clicking and dragging a few boxes, and inputting information.
Typing a few detailed prompts and clicking a couple of buttons is a much quicker way to create a website than coding it from scratch, which is a crucial benefit of opting for an AI-generated website design.
AI-generated websites are also significantly cheaper, as a good web designer can come with a large fee. An experienced website designer is worth their value, however, for small businesses and those who just need a brief portfolio website, AI-generated websites can be very attractive simply due to price.
Finally, having a website is essential for any business to begin growing its online presence, and an AI-generated website can help people do that, regardless of their technical expertise.
As you can imagine, when templates are involved, you are somewhat restricted when using an AI-generated website design. However, the right web designer can help remove many of those limitations.
While AI-generated websites can work in the short term, if your business begins to expand and offer new services, it can be tricky to keep up when confined to templates and cookie-cutter designs.
As we've touched on many times, AI-generated content is any content that you create with an AI tool, most commonly ChatGPT or Gemini.
It’s possible to create AI-generated content from a simple prompt or in the form of article rewrites. AI content can be incredibly beneficial but it also has a few drawbacks.
Using AI-powered tools for content creation can greatly speed up your processes. For instance, it’s useful for drafting content briefs, which allows you to focus on other important tasks for your job.
Say goodbye to writer's block holding you back and slowing you down. With the right prompts, AI content tools can easily fill in the gaps and keep you pushing forward.
AI generative tools can also be fantastic for simplifying complex content, allowing you to turn detailed studies into digestible content for a different audience, for example.
However, if you are using it to draft content, it’s important to maintain transparency with your audience.
Artificial intelligence tools like ChatGPT can also be fantastic for learning more about a subject and acting as a marketing assistant while you research and plan new content ideas.
If you’ve used AI tools, you’ll know just how similar content can begin to sound after a while. If anything, it feels as though AI tools tend to get progressively worse, prompting OpenAI and other industry leaders to implement major updates.
This same-sounding content can lead to your output becoming boring or too similar for your audience.
Google is taking a major stance on websites with too much AI-generated content, with many seeing significant traffic declines after the big update in May.
Therefore, it's important to use AI tools sparingly within your content creation process while still focusing on your human expertise and writing.
ChatGPT and other AI content-creation tools are also well-known for generating false facts or AI hallucinations and making things up. The problem is when you're using them frequently, these errors become quite hard to spot and could slip through your checks.
If you do use AI to create content, remember to carefully review facts and use a fact-checker.
AI-generated website designs and AI-generated content differ, but both are incredibly effective when used sparingly and with the support of human expertise.
If you want to ensure that your website does not contain too much AI content and risk getting marked down by Google, check out the Originality.ai website scanner to highlight potential instances of AI content on your web pages.
While AI can automate some tasks, it's more likely to change the way we work than eliminate jobs entirely. For example, new skills are evolving to collaborate and streamline workflows with AI tools.
Like any powerful technology, AI needs to be used responsibly. Biases in training data can lead to unfair outcomes, and security is an ongoing concern.
With the rise of artificial intelligence or the rise of AI, many are still getting to grips with what it can and can’t do for their business. Read a content marketing perspective that covers Google's approach to AI content and best practices.
Ever since ChatGPT and other AI content creation launched into the mainstream, one question has been on the tip of many users' tongues. Can my audience, AI content detectors, or Google detect AI content, and if so, is there a way to get around AI detector algorithms?