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How AI is Transforming Multilingual Content Marketing, Creation, and Translation

Learn how AI is impacting multilingual content marketing, content creation, and translation and how to use it effectively

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

The rise of AI brought with it extensive possibilities for transforming multilingual content marketing. It offered the potential to write content in a concise, coherent way, and do so in multiple languages.

AI has performed well at understanding languages from a vocabulary and grammatical standpoint. However, like with English text generation, multilingual AI text also faces challenges.

Some of the issues with multilingual AI content include:

  • Accurately translating humor, idioms, and stylistic nuance.
  • Translating while keeping the tone and emotion of the original piece.
  • Understanding the cultural contexts of the translated language.
  • Translating content into multiple languages can result in a higher AI score because AI powers AI translation tools.

When you carry this process, flaws and all, over to multilingual content marketing and multilingual marketing in general, you end up with both benefits and challenges

So, before you wholeheartedly jump into multilingual content marketing or multilingual content creation using AI, here’s what you need to know.

How Do AI Translation Tools Work?

AI translation tools work similarly to their text-generating counterparts by using machine learning and algorithms to process and convert text from one language to another. 

Many well-known translation tools, including Google Translate and DeepL, use neural machine translation (NMT) and neural networks to improve the accuracy of their translations. 

  • A neural network is trained on incredible amounts of language data. 
  • This prompts its understanding of patterns between languages and how different terms and expressions correlate. 
  • As it’s exposed to more information, it becomes better at understanding the material. 

According to a study published in Science Direct, with NMT, “translation can be modeled at different levels, such as document-, paragraph-, or sentence-level.” However, the study notes that further research and work needs to be done to improve NMT architecture and incorporate human knowledge into the frameworks.

Issues With AI Multilingual Content Translation

There are several potential issues that AI multilingual content translation can pose in general and in content marketing.

AI translators can increase AI scores

If you’re translating multilingual content, you may notice your content being flagged as AI. When you use an AI translator, even when the original source material was written by humans, the translation is generated by AI. In this case, an AI detector could detect the content as AI because the translated text was generated by an AI-powered tool.

Interested in learning more about AI detection? Read our guide on AI detection accuracy, a meta-analysis of third-party AI detection studies, and our article on false positives.

Specific phrases or expressions are repeated and overused 

AI often repeats itself and uses the same specific words and phrases where a human would have chosen something more nuanced.

Note: Studies have found that ChatGPT is harder to detect than you might think. Many of the words and phrases that ChatGPT uses are surprisingly common, such as ‘but a’ or ‘on the other hand.’

It tends to translate literally

As an example, in Catalan, ‘Va començar a ploure a bots i barrals,’ may be translated by AI to read ‘it started to rain buckets and barrels’ instead of the more idiomatic ‘it started to rain cats and dogs.’

It makes linguistic mistakes

For all its sophistication and polish, AI still makes mistakes, particularly when translating advanced or awkward sentence structures. 

Imagine asking it to translate something like, “All of the willpower that I had had had no effect on the outcome.” That’s a perfectly logical (albeit odd) sentence in English, but it might trip up an AI translator.

There are noticeable style shifts

Human translations have a specific tone and style that they can maintain throughout the text, whereas AI tends to wander, shifting in tone and style and missing the point entirely, or going from overly formal to overly simplified language. 

It struggles with industry-specific terms and jargon

AI can struggle to translate certain terminology in specialized industries. For example, it might translate a “software bug” to “insecto” in Spanish, even though it’s not an actual insect but rather a programming error. 

Intricate grammar: polysemy and homonymy

The intricacies of languages and grammar, when translated, could pose further problems in generating the correct sentence with proper word use. Polysemy and homonymy provide an excellent example.

Polysemy refers to words that have multiple meanings.

Example: Good could describe the level of skill or a personality. They were a good person could mean someone was kind. Alternatively saying they were good at carpentry could mean someone had an excellent proficiency in the trade.

Homonymy occurs when you have two or more words that sound or are spelled the same but have different meanings.

Example: Bark could refer to the rough outer covering of a tree or the sound a dog makes. 

Quality and availability of training data

AI’s role in multilingual content creation depends heavily on the quantity and variety of training data. This directly affects the quality and accuracy of its translations, which is a major problem for less-commonly spoken or endangered languages. 

Errors in the original translation

Human translators aren’t perfect, and some errors in the original training data can lead to learned errors that continue to spread in AI multilingual content output. 

How Can AI Impact Multilingual Marketing?

If you’re involved in multilingual marketing or multilingual content marketing, there are potential impacts to consider. While AI can streamline the translation process, it can also pose challenges for content marketing.

AI translation can create a disconnect with an audience

If your audience notices that your multilingual marketing materials are robotic or bland-sounding, it can create a disconnect with your audience. In contrast, a human translator can incorporate cultural context, idioms, and expressions. Human-translated content evokes emotion and has a personal touch that readers understand and appreciate. 

AI-generated copy could lower search engine rankings

When you’re translating content with an AI-powered translator, the tool generates AI copy (even when the input content was original and human-written). As a result, it can increase the AI score of content.

Google prioritizes people-first content, and mass-produced content that doesn’t comply with its spam policies could result in content being flagged as AI spam. Google has demonstrated that it penalizes AI content, so it’s important to balance AI tools with unique, human-written content. It’s worth investing in high-quality, human translations to help capture not just the essence but the quality of your content. 

Balancing Human Creativity and AI in Content Translation

So, how do you strike a proper balance between human creativity and AI translation? 

Consider using AI as a starting point for drafts. The AI translator can take a first pass at the translation to help create a consistent foundation. It’s then up to human translators to refine and edit the copy, add creativity and emotion, and infuse the text with cultural nuances and expressions.

AI is also great for:

  • Creating a basic workflow.
  • Generating content ideas.
  • Personalizing content based on your target audience.

However, the last stages of refinement and polishing should be left to the human professionals. It’s also a good idea to get feedback from the target audience to make sure that the translated content not only makes sense, but that it resonates well with them. 

AI Detection For Multilingual Content? 

Originality.ai’s powerful AI checker is not only highly accurate (Standard 2.0.1 has 99%+ accuracy when detecting AI content), but it also detects AI content created in 15 languages, including: 

  1. English
  2. French
  3. Spanish
  4. Chinese
  5. Vietnamese
  6. German
  7. Italian
  8. Japanese
  9. Polish
  10. Russian
  11. Persian
  12. Dutch
  13. Greek
  14. Portuguese
  15. Turkish

This means whether you’re getting started with multilingual marketing or you want to make sure that your translated content isn’t AI-generated, Originality.ai’s cutting-edge AI checker can give you the peace of mind you need to publish with integrity. 

Final Thoughts

As the future of AI continues to unfold, it’s likely that AI translation will continue to improve and advance. 

In the meantime, it’s important to be aware of the challenges that multilingual AI content translation poses, from increasing AI content on a website (which could impact rankings) to struggling to capture intricate grammar or linguistic style. 

It’s best practice to keep a human in the loop to make sure that your multilingual content marketing reaches the quality threshold you’re aiming for.

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

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Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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