AI Writing

Owlywriter AI Review - The Best AI For Social Media Captions

Unleash creativity with Owlywriter AI by Hootsuite. Elevate your posts, generate engaging content ideas, and revolutionize your content calendar effortlessly.

Generating content can be a hoot!

Okay, that's the only owl pun I'll do, I promise. Maybe.

But one thing is for sure: Owlywriter AI is turning heads for anyone who wants to create engaging posts, feel out content ideas, and boost audience engagement.

Brought to you by the well-established social media management platform Hootsuite, Owlywriter AI claims to create post ideas, generate top-performing posts, and take the pressure off your content calendar.

But is it as good as it claims to be?

Here, we will look at the following:

  • What Owlywriter AI is best for
  • How to use it effectively
  • What types of content you can generate
  • How much this tool costs
  • Key features
  • The pros and cons
  • Alternatives to Owlywriter AI
  • Whether the content produced gets detected by
  • The final verdict on Owlywriter AI

Owlywriter AI Quick Review

  • Ease of use - 8/10
  • Features - 8/10
  • Customer Support - 8/10
  • Price - 6/10
  • Speed - 7/10
  • - detectable

Summary - 7/10

Overall, Owlywriter AI is a very useful tool for content generation, and artificial intelligence has been trained to generate content of high quality.

While the tool doesn't particularly excel in any aspect of content generation, it is a great option if users need a tool to research ideas, generate short-form content like social media posts, or even long-form content like articles.

How We Test AI Tools

We take pride in our AI tool reviews, ensuring that all of the information, opinions, and perspectives that you see here are 100% unique and are created through first-hand experience using the tool in question.

We never take opinions from other reviews, and instead, we focus specifically on conducting our own unique research to ensure you get a complete and reliable review of each tool we discuss.

This review is also created without payment or affiliation, so you can be confident that the opinions shared here are 100% genuine and without outside influence.

Who is Owlywriter AI Best For?

Owlywriter AI Landing Page

Owlywriter AI is the ideal AI content generation tool for social media managers or a small creative content team, as the tool speeds up content creation, which is ideal for busy social media pros. The generated posts still need a little tweaking to make them suit the user's requirements, but this is just the beginning for AI and its role in social media content production.

How to Use Owlywriter AI Effectively

To get the most out of your Owlywriter AI subscription, it's important to take advantage of the many different features on offer within the Hootsuite platform. To access Owlywriter AI, you must first have a Hootsuite membership, which does increase the price tag but also means you get access to many other social media tools to take advantage of for planning and execution.

What Types of Content Can You Create With Owlywriter AI?

Owlywriter AI focuses primarily on creating content for social channels, which is the marketing positioning that Hootsuite has adopted for the tool. However, the AI-generated content doesn't just help with social posts. It can also be used for content inspiration and can even act as your very own personal copywriter.

How Much Does It Cost?

Owlywriter AI Pricing Plans

Professional Plan - £129 per month

  • 1 user
  • 10 social accounts
  • Unlimited posts
  • Post scheduling
  • Access to messages in one inbox

Team Plan - £299 per month

  • 3 Users
  • 20 Social accounts
  • Everything in Professional, plus:
  • Roles & permissions
  • Assign messages to team members

Key Owlywriter AI Features

Detailed tutorial

Owlywriter AI Detailed Tutorials

Before you jump straight into the Hootsuite platform, there is a very beneficial tutorial survey, which helps impact how the tool is laid out to perfectly tailor your needs.

Content calendar

Owlywriter AI Content Calendar Feature

Alongside content generation, Owlywriter AI also allows you to create a content calendar to help you manage your social media schedule.

This is a brilliant tool for any brand with a busy schedule who wants to ensure the right content is published in line with deadlines and offer periods.

Content generator

Owlywriter AI Content Generation Features

Finally, the biggest benefit on offer with Owlywriter AI is content generation, which is tailored to the platform of your choice and the tone of voice you want.

Owlywriter AI Facebook Posts Generator

Let's test it out by creating a Facebook Post using this prompt:

"Write me a Facebook post promoting my new skinny tea for our company "Tea Total" - raspberry flavor, great for weight loss, and 15% off with the code BERRY15"

Here's what we got:

Owlywriter AI Generated Facebook Posts

It definitely needs a tidy-up, but there are some solid foundational options to choose from.

Owlywriter AI Alternatives

There are many different AI content generation tools that can instantly generate captions and claim to keep your audience engaged, but very few of them have the same reputation as Hootsuite.

The brand's reputation is a key selling point for Owlywriter AI, but if you don't get on with the tool, you could try tools like Simplified AI or Hypotenuse AI

Can Owlywriter AI Get Detected by

Finally, let's see if can detect this content as AI-generated. Unlike a blog post or landing page, the content sample is extremely small, so it may have some trouble.

Owlywriter AI Generated Content Get Detected by

Even with the small sample size, easily detected the content was 100% AI-generated.

Owlywriter AI: The Final Verdict

Overall, Owlywriter AI is a very useful tool to help you save time and boost engagement on social media, generating instant captions that are relevant to your brand.

However, as it is included as part of a wider Hootsuite subscription, the offering may not be suitable for everything, given the hefty price tag that comes with that.

That said, there is a 30-day free trial, which we highly recommend checking out, especially if you have any big events coming up in the next month or so!

Frequently Asked Questions About Owlywriter AI

Is Owlywriter AI secure and reliable?

As part of this Owlywriter AI review, we found that the content generated was reliable, and the platform was a secure option for exploring blog ideas and creating quality content foundations.

Does Owlywriter AI cost money?

As with other AI copywriting tools, you can use Owlywriter AI for free, but you will need to purchase a subscription to continue to create content once your trial of the AI tool ends.

What is the difference between Owlywriter AI and ChatGPT?

While both are AI writing tools, ideal for crafting social media posts or blog ideas, Owlywriter AI is a highly developed writing assistant with several features and templates for users to take advantage of.


My name is Graeme, a passionate writer with a strong Content Marketing background. Over the last seven years, I have developed an extensive portfolio of SEO Content writing, helping various brands improve their organic traffic, customer experience, and, ultimately, profits!

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