Outranking your competitors is essential for attracting potential customers that may have chosen them otherwise. However, simply creating content is not enough to help you gain more organic traffic. You must create SEO-optimized content for the best results, but without the required training, creating SEO content is almost impossible.
Enter Outranking.io.
Outranking io claims to research, write and optimize SEO content tailored to your audience. It promotes itself as an ideal solution for growing businesses or small teams.
However, is Outranking.io a tool worth considering for your toolkit?
Here, we will look at the following:
Overall, Outranking.io can certainly be a handy content marketing tool for you to use to create SEO-friendly articles and generate content briefs. The tool comes with step-by-step instructions, making it easy for you to get the most out of your subscription.
As you would expect based on its tools, Outranking.io is excellent for SEO managers, as it provides them with a useful tool for creating SEO-optimized content, auditing their current content, and generating content outlines extremely quickly.
As any top-quality SEO manager will tell you, topical authority is a key aspect of SEO performance, and Outranking.io is extremely useful for this, as it speeds up the content creation process and helps you create high-quality, SEO-optimized content.
eCommerce brands can also benefit from the features on offer at Outranking.io. Garnering more organic traffic is crucial for the long-term success of any eCommerce brand, and using Outranking.io can help brands do just that.
In a similar way, affiliate marketers also benefit from generating SEO content, as the more traffic they manage to bring to their website, the more money their website will make.
To get the most out of the Outranking.io tool, we would strongly recommend you develop your SEO skills as much as possible. When first using any AI generation tools, it can be tempting to generate as much content as possible as fast as possible.
However, this can be extremely detrimental to your brand in the long run. Google identifies highly generated content that is not tailored specifically to the website as spam and will demerit your website.
However, with the right information behind you, you'll know how to take the content created by Outranking.io and turn it into content that Google views as the topical authority, which will further improve your organic search results.
Outranking.io focuses specifically on SEO content and doesn't offer tools for other forms of content, such as product descriptions, social media points, and so on.
However, while some may see that as a downside, we see it as a major positive. Because Ranking.io only focuses on SEO, such as keyword research, articles, and meta descriptions, the result is that the tools is extremely high-quality, unlike other tools that also try to do everything else at the same time.
Another excellent feature on offer at Outranking.io is the SEO audit feature, which allows you to review content you've already published and identify how it can be improved so that Google ranks it highly.
Let's test this out for the current number-one ranked article on "How to paint nails."
As you can see, Outranking.io suggests that this article currently scores 48/100, and there is plenty of wiggle room here. If we were selling nail polish, we could use this information to identify current articles that rank as number one on Google but could easily be beaten and then write excellent content that outranks it.
Outranking.io offers plenty of information to take advantage of, with lots of insight for you to capitalize on to create the best possible SEO content.
In fact, let's do just that!
Another excellent feature Outranking.io offers is its AI content generation tool. So let's input the same keyword phrase, and create seo friendly content using it.
First, Outranking.io offers us the titles currently ranking in Google to help us choose the right one for our article.
Once selected, we can create our SEO-friendly content outline.
What's so great about Outranking.io is that it doesn't just leave you to hit generate. It offers you a comprehensive list of high-quality content prompts for you to use to get the best possible results.
From here, you can hit "write section" if you're happy with the prompt, or edit it to suit your needs. Once complete, you will have your SEO-friendly article ready to go. Hit the optimization button, and you will have your score, as we do below:
Another rare feature for other AI tools we have reviewed is the option to pay for additional features as and when needed.
For example, there may be one month where you need two more AI article generations, but you don't need or want to upgrade to the premium membership. Rather than overpaying for other features you don't need, you can stay on the same plan and quickly and easily add two extra articles as a one-off, giving the user much greater control over their membership.
If you are searching for an alternative AI content generation tool that prioritizes SEO, there are a couple of options for you to choose from. AI SEO, for example, is another AI content generation tool that offers SEO features, although its features are probably not quite as powerful as the ones at Outranking.io.
Another option you might want to consider is SurferSEO, widely regarded as the industry leader for SEO-friendly content creation. SurferSEO provides a detailed insight into what content you must include in your articles, which is very accurate and proven.
SurferSEO does offer an AI writing tool, but it is extremely expensive, much more so than Outranking.io.
Finally, how does Outranking.io perform in Originality.ai?
https://app.originality.ai/share/yp1w7fm6qc409sdi
As you can see, Originality.ai detects that 70% of the content is AI-generated, but it also believes 30% of it is human-written, which is a surprise. However, this is likely due to the fact that the article has plenty of product suggestions throughout, which is where Originality.ai believes the content is human-written.
Overall, Outranking.io is a very promising tool for writing content that search engines love and your audience will enjoy. While it still isn't as useful for SEO content optimization as tools like SurferSEO, you can still optimize content effectively, making it more likely to rank higher on Google.
Using their SERP analysis and SERP data, the SEO copywriting tool is certainly worth trying if you want higher organic traffic.
Outranking.io is a platform that provides data-driven insights and tools to help businesses optimize their online presence and improve their search engine rankings.
To use AI content generation tools effectively, it is important to provide clear instructions, review and edit the generated content for accuracy and coherence, and maintain a balance by combining AI-generated content with human creativity and expertise.
Google does not have a specific policy against AI-generated content, but it emphasizes the importance of providing valuable and original content to users.
