20+ LinkedIn Statistics to Know in 2026

If these LinkedIn statistics for 2026 show you anything, it’s that the platform is bigger, broader, and more video-oriented than you may expect. 

What used to read like boardroom Facebook has become more of a mainstream professional platform where brands, employees, and thought leaders are all competing for attention, especially in B2B.

Here are 20+ stats about LinkedIn’s size, reach, audience, and marketing potential to help you make the most of the platform this year.

Key Insights (TL;DR):

• LinkedIn Size and Reach Statistics:
  
  • As of FY26 Q2, LinkedIn has over 1.3 billion members globally, and more than 252 million of them are located in the US
  • Accounting for 28.75%, the US sends the most traffic to LinkedIn
  • There are over 70 million companies on LinkedIn

• LinkedIn Audience and Demographics Statistics:
  
  • The largest age group on LinkedIn is 25-34 year olds
  • LinkedIn members are about 53.5% men and 46.5% women
  • Almost 1 in 2 (49%) small to medium businesses use LinkedIn for marketing

• LinkedIn Marketing and Engagement Statistics:
  
  • People are watching LinkedIn videos more than ever, increasing 36% year over year
  • 85% of B2B marketers say LinkedIn is the social platform that gives brands the best value
  • LinkedIn video ads improve brand favorability by 26% and purchase intent by 19% compared to static ads

LinkedIn Size and Reach Statistics

1. LinkedIn has over 1.3 billion members globally as of Q2 FY26

Source: LinkedIn

With membership numbers surpassing the one billion mark, LinkedIn seems to have moved past its old reputation as an “executive professional networking hub”. It’s more of a mainstream professional platform now, so if your audience includes working adults, there’s a good chance they’re on there.

2. LinkedIn boasts over 252 million members in the US

Source: LinkedIn

Considering that its headquarters are in Sunnyvale, California, it’s not exactly a surprise that LinkedIn has such a strong presence in the US. If you’re there to reach American workers, you’re in the right place.

3. There are more than 70 million companies listed on LinkedIn

Source: LinkedIn

LinkedIn is clearly the place to be for B2B marketers, so it’s worth taking seriously. The more consistently you show up there, the harder you are to miss.

4. The US overwhelmingly sends the most traffic to LinkedIn

Source: Semrush

As of May 2026, the US sent 28.75% of traffic to LinkedIn, India 9.13%, and the UK 4.54%. That’s a nearly 20% difference in the top two traffic sources alone, suggesting that American users have a major presence on the platform. So, US-focused content will likely have an audience here.

5. 32% of US adults report ever using LinkedIn as of 2024

Source: Pew Research Center

LinkedIn is certainly not the most-used social media platform among US adults. In 2025, 84% said they had ever used YouTube, and 71% said Facebook. Still, it’s far from the least-used social platforms. Ignore it, and you may miss out on reaching a meaningful slice of your audience.

LinkedIn Audience and Demographics

6. About 33.4% of global LinkedIn users are aged 25-34, making it the single largest age group on the platform

Source: Statista

LinkedIn may skew younger than you’d think. Not only do 25 to 34-year-olds make up the highest percentage of users, but those between 18 and 24 come in second, making up 20.5% of users. Those aiming to reach as many people on LinkedIn as possible may want to tailor their content accordingly.

7. The gender split among LinkedIn users is fairly even: about 53.5% men and 46.5% women

Source: Similarweb

According to Similarweb data, the gender distribution is fairly even on the LinkedIn platform. For brands, this means they can reach a wide audience on LinkedIn.

8. About 1 in 2 (49%) of small to medium businesses use LinkedIn for marketing

Source: HubSpot

Mid-market and enterprise businesses aren’t far behind (40% and 42% respectively), but small and medium businesses (SMBs) are still significantly ahead when it comes to marketing on LinkedIn. So, although LinkedIn can have a corporate feel, it’s likely a more accessible marketing channel to SMBs than you may think.

9. LinkedIn members earn 15% more than those on other social platforms

Source: LinkedIn

Some platforms may be bigger, but LinkedIn users may just have more room in their budgets. A quality, well-placed ad here could be worth the spend.

Marketing and Engagement on LinkedIn

10. Paid video ads on LinkedIn grew 30% year over year

Source: GeekWire

LinkedIn isn’t just a text-based platform anymore. With growth moving this fast, it may be worth working a LinkedIn video ad or two into your marketing budget.

11. Employee profiles can see 72x more impressions than the company brand page

Source: Refine Labs

If your team has just been posting from the company’s LinkedIn page, you’ve been missing out on a major opportunity to get more eyes on your content. Try getting a few of your most LinkedIn-savvy employees to post about your brand on their profiles to see if you notice a difference.

12. People are watching LinkedIn videos 36% more year over year

Source: LinkedIn

“I watched this great LinkedIn video” may not be a phrase you’ve heard much in the past, but they seem to be quickly gaining popularity among users. Next time you want to share your expertise and stories, try sharing them in a video to see if it gets more attention than your usual text post.

13. Documents drive the highest rates of engagement on LinkedIn

Source: Socialinsider

With an average engagement rate of 7%, LinkedIn posts with documents, such as those featuring original resources and research, see slightly more engagement than both multi-image (6.45%) and video posts (6%). 

It seems like LinkedIn users reward brands that share their original work and knowledge on the platform, so it could be worth posting a downloadable template or framework to see what happens.

14. Users spend about 11 minutes on LinkedIn as of March 2026

Source: Semrush

Around 11 minutes per visit (10:36 minutes) suggests that LinkedIn users aren’t skimming and leaving immediately. If you can hook people in, there’s a decent chance they’ll stick around long enough to engage with your post.

15. In 2026, the best time to post on LinkedIn is typically between 11 am and 4 pm to maximize engagement

Source: Sprout Social

It depends on the day, too (Tuesdays to Thursdays seem to offer the best engagement during this period), but you should still have something well-written, well-researched, and unique or innovative to share to get this flood of professionals to engage with your posts.

16. 85% of B2B marketers say that LinkedIn is the social media platform that gives the best value for their organization

Source: Content Marketing Institute

If your LinkedIn feed seems like it’s full of marketers marketing to marketers about marketing, you’re certainly not imagining it. Make sure your content stands out among the noise if you want to tap into that value too.

17. Compared to static ads, LinkedIn video ads increase brand favorability by 26% and purchase intent by 19%

Source: LinkedIn and Ipsos

If video can improve both how people see your brand and their willingness to purchase, it’s hard to overlook. Consider swapping out your next static ad for a video one — it’s time to hit record.

18. Brands with <100K followers typically get the most likes from multi-image posts

Source: Socialinsider

Single-image posts weren’t far behind in many cases (and were only slightly ahead for brands with over 100K followers). People may appreciate that extra images mean extra context and information on a topic.

19. 76% of B2B marketers say that LinkedIn is one of the most effective channels for thought leadership

Source: Content Marketing Institute

Not a huge surprise in itself, but what’s interesting here is that email newsletters came in second (54%), and speaking events/webinars placed third (52%). Other social platforms didn’t even crack the top three. So, if your ideas are going to land on social, LinkedIn is probably your best bet.

20. LinkedIn usage among global marketers dropped 7% from 2025 to 2026…

Source: Meltwater

The report does note that this drop could be partly due to a higher percentage of B2C survey respondents this year, but you shouldn’t overlook it completely. Even with that context, the decline may still be telling us something worth watching.

21. …yet both B2B and B2C goals still skew toward spending more time on LinkedIn

Source: Meltwater

This is what makes that drop look a little more complicated. There’s clearly still interest in LinkedIn from both B2B and B2C marketers, so the bigger story may be less about marketers abandoning the platform and more about how they’re choosing to use it.

Final Thoughts: LinkedIn Statistics in 2026

These LinkedIn statistics make it pretty clear that the platform still has plenty of opportunity in 2026. However, they also show that it isn’t the executive-only site that many people still picture.

With such a large and varied user base, LinkedIn is more competitive than ever, and it’s asking more from marketers, too. 

Now, video and original documents can go a long way in earning likes and engagement, and it can’t hurt to get your employees to start posting on your brand’s behalf, either.

Writing a LinkedIn post? Refine your marketing copy from long-form LinkedIn posts to blogs, and more with Originality.ai, and stay original.

Further Reading:

• X (Formerly Twitter) Statistics
• B2B Marketing Statistics
• Social Media Statistics
• Email Marketing Statistics