While many generative AI writing platforms have surfaced since the emergance of ChatGPT, others have risen as part of an already established brand, such as Notion's AI tool, and Surfer AI.
Another platform that falls into that category is Frase.io, a tool that has been used to create content for several years, thanks to its excellent SEO features.
But does its AI writing tool live up to the company's high expectations?
In this review, we will look at the following:
It is easy to see why Frase.io has become one of the most popular SEO tools for improving existing content and content optimization, and it's no surprise that it is also a brilliant option for AI generated content.
It is important to note that Google is taking a hard stance on content that is 100% generated by AI writing tools, but with the help of the SEO content tools on offer within the Frase platform and your own writing skill, you can create some very SEO-friendly content quickly and easily.
When it comes to testing Frase.io, Originality AI knows how improtant it is to provide a detailed, unbiased, and first-hand review of the experience I had with the platform.
As a result, I spent several hours testing out the Frase.io platform, its content optimization tools and, of course, the AI writer.
Frase.io is widely regarded as one of the best tools for amending existing content, creating new content, and providing specific SEO support, like working out the monthly search volume for a chosen keyword phrase.
As a result, the platform is ideal for anyone who wants to create SEO-optimized content but is short on time or resources.
Frase.io focuses specifically on SEO optimization, and as such, its AI is referred to as the 'AI Article Wizard.'
Instead of being a more rounded AI tool that also offers social media content and other forms of generative text, Frase.io leans into the audience it had already developed thanks to its impressive keyword research tool and search volume data, making an AI that is specifically focused on SEO.
One of the best features that Frase.io has become known for is the SEO workflow feature. This feature allows you to provide the tool with your chosen keyword phrase, and it will calculate how long your article should be, how many headers it should have, and other essential SEO elements based on what is currently ranking highly for that term.
This tool is extremely impressive and effective, and I have personally used it many times to help articles improve their ranking or ensure that they rank highly from the moment they are published if it is for a reputable site.
Another option is the Blank Document feature, where you can start creating your article from scratch. You will also notice from the screenshot above that you can use Frase.io's built-in AI writer at this stage as well, as we have done below:
The content is very solid, if a little uninspiring, which is common for AI content generation, but it is a great starting point for any article. You can also use the Research tool on the side of the article to find keywords and phrases you should add related to your content.
The final feature to mention is the AI Article Wizard, which provides you with a tep-by-step process to generate full articles, using SERP context, or information you provide to get the best result.
The feature is not available unless you have a Pro Plan, which is frustrating, but it is essentially an advanced version of the two other features combined.
If Frase.io is't the right AI writing tool for your content creation process, there are many other tools that focus on content that ranks well within search engines.
Surfer SEO is a great example, which also includes Google Search Console integration, keyword research, and an AI writer. It is one of the more expensive SEO tools on the market, but the price for AI content creation has dropped recently, making the AI writer a more enticing option.
Finally, let's take our example copy from earlier in this article, and see if Originality Standard 2.0 can detect it as AI generated content.
In summary, the AI writer aspect of the Frase.io tool only enhances the product, helping save valuable time and money on additional resources for SEO efforts.
That said, it is important to note that you cannot simply generate SEO-friendly articles and expect them to rank highly on Google, given Google's recent algorithm changes to clamp down on generated and unhelpful content.
With that in mind, it is crucial to use the tool sparingly as part of your process and certainly not to replace it.
From my experience reviewing the Frase.io platform, I found it to be extremely reliable and safe to use. Signing up was easy to do, and all of your personal details are safely protected to ensure you are not put at risk.
You can use Frase.io for free with the free trial, but that will only allow you to create a single article. To create content on a more regular basis as part of your content strategy, you'll need to register for a paid subscription.
Frase.io focuses specifically on search engine optimization, focusing on an article's target keyword and keyword density to create SEO-optimized content that Google and other search engines love.