Content Marketing

Free Frase Alternative and Review

Discover a free alternative to! Uncover content optimization tools and insights in our review. Enhance your SEO writing without breaking the bank. is a highly-popular content research and optimization tool that helps writers, search engine optimization specialists and website owners create content that ranks well in the search engines. But these features come at a cost and with a learning curve. In this article, we’ll take a closer look at how Frase works as well as a free Frase alternative you can use to further optimize your content.

How Does Frase Work?

Frase is essentially an all-in-one content optimization tool, but at its core, it works by analyzing the top-ranking sites for a given keyword or phrase and then providing the user with suggestions on how to optimize their content so that it ranks similarly. 

Frase offers a number of features depending on the plan, including generating content briefs, real-time SEO scoring and AI-powered content generation. However it’s not without its downsides, including: 

Learning Curve and Cost

Although Frase does not have as high of a learning curve as MarketMuse, it still nevertheless takes some time to adjust to. In addition, the cost may vary depending on how you plan to use it. A solo user can write and optimize 4 articles per month for $14.99, whereas a full team will pay over $114/month for unlimited articles. A pro add-on is available for an additional $35/month that unlocks Frase’s AI powered features. 

Dependent on Outside Websites

Because Frase pulls the top-ranking sites from a specific keyword or phrase, it depends on these sites in order to function. However, it doesn’t analyze those top-ranking sites, which may be ranking at or near the top because of other factors beyond their content. This can make the tool rather hit-or-miss when it comes to judging the top-ranking content on an SEO or content basis alone. 

Content Originality

If you spend any length of time analyzing the top-ranking sites, you’ll notice that they have several factors in common and after a while, they all start to sound alike. This affects the originality of the content, and it’s entirely possible that more helpful, informative content is pushed lower in the search results. 

AI Limitations

The extra $35/month AI add-on is limited, as is any AI content generation tool, and the results are only as good as the information you feed it. Whether or not this add-on is worth the extra $35/month depends highly on the subject matter you’re looking to rank for and how well the AI is at creating content that’s specifically designed to rank. At this stage, it’s very much a mixed bag.

However, there’s a way to get many of the content benefits of Frase without paying high monthly fees. Enter the Originality.AI Content Optimizer Tool.

What is the Originality.AI Content Optimizer Tool?

The Originality.AI Content Optimizer Tool is designed for content professionals who want to quickly see exactly what they need to tweak in their content in order to get it ranking higher in the search engines.

It works by having you input a keyword as well as the top URLs of your competition for that chosen keyword. Unlike Frase, which chooses the top-ranking sites for you, you’re in control with Originality.AI’s free Frase alternative. Once you enter your competitor’s URLs, as well as the URL of your content (or you can paste the text directly), the system gets to work. 

Content Optimization Made Easy

Originality.AI’s free alternative to Frase then analyzes your content using a cutting-edge combination of machine learning and natural language processing together with AI to tell you precisely what keywords you need to include more of, less of, or much less of in your content to get it ranking similarly to the URLs you shared of your competition. 

Using a simple red-yellow-green system, you can see at-a-glance where you need to improve your keyword density and where you need to scale it back, as well as words or phrases that are on the edge of being a bit too common. 

Extra Features Without the Extra Cost

Beyond showing you precisely how to make your content rank better, Originality.AI’s content optimization tool also gives you access to helpful features at no extra cost, including features like: 

Export GPT Prompt

This copies a ChatGPT prompt to your clipboard which asks the AI to expand your article by three  paragraphs and to include keywords that are missing (or less used). 

Export to CSV

Collaborate with your team by exporting data for one, two, three and four-word keywords and phrases so that you have all the data at your fingertips and can optimize and strategize together. 

Show Keyword Highlighting

This feature expands a text area which highlights your primary keyword in one color and the top five keywords in another. With this tool, you can continually optimize your content to rank high for the top keywords without it costing you extra credits or per-use charges, making this free Frase alternative a valuable tool in your content optimization arsenal. 

Should You Use can be a helpful addition to your content marketing tools in that its AI content generation, quick content optimization briefs and ability to see what the top-ranking sites all have in common content-wise are all helpful additions to have when you’re trying to rank well. 

However, Originality.AI’s content optimizer tool gives you access to many similar features absolutely free, including the ability to see precisely how to update your content to rank just as well as your competitors. This feature, combined with extensive export and collaboration capabilities plus the ability to re-scan and refine your content without paying per-use charges (or an additional $35/month fee) puts Originality.AI’s content optimization tool in a class of its own. 

Try Originality.AI’s Full Suite of Content Optimization Tools

Originality’s Content Optimizer Tool is just one of the many free and low-cost tools we’ve released to help writers, editors, publishers and website owners get the most out of every piece of content they create. Try our free text comparison tool to check two different text files (or coding languages) for differences or try our comprehensive readability tool to see how your content scores on a variety of popular readability checkers, including Fleisch-Kincaid, SMOG and many others – all at no cost.

Sherice Jacob

Plagiarism Expert Sherice Jacob brings over 20 years of experience to digital marketing as a copywriter and content creator. With a finger on the pulse of AI and its developments, she works extensively with to help businesses and publishers get the best returns from their Content.

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