Whether you’re a blogger, a marketer or an entrepreneur, being able to consistently produce top-quality content is vital to building your brand, your reputation and your business. But how do you ensure that your content always hits the mark? That’s where content checkers can help.
What is a Content Checker?
A content checker is an online tool that helps authors, writers and content creators optimize and maintain the quality of their content. It can be as simple as a spelling and grammar checker or as robust as a plagiarism detector and AI detection software. The right content checker not only helps you make sure that all your i’s are dotted and t’s are crossed, but makes your writing more understandable to your target audience, helps you rank high in the search engines and over time, continues to build your credibility and authority as a thought leader.
Why Use a Content Checker?
You already know that quality content is important, but how can a content checker help you make it that way? A content checker can help you improve your content in several ways.
Better User Experience - Quality content that’s understandable, easy-to-read and actionable translates directly to a better overall user experience, and people are much more likely to return to a site time and time again if they’ve had a positive experience on it. They’re also much more likely to recommend it to others.
Higher Likelihood of Backlinks - Quality content means a much higher chance of getting backlinks from other reputable sites in your niche or industry. As you consistently verify and check your content quality, other sites will link to you for your resources, research and other high caliber information you publish.
Improved Search Engine Ranking - Google and other search engines prize content that gives their users exactly what they’re looking for, and are more likely to rank that content higher organically as a result.
Long-Term Credibility and Trust - Consistently creating the highest quality content helps you build and establish rapport, trust and credibility with your target audience, further improving your ranking, user experience and ultimately becoming the name to know in your industry or niche.
What Types of Content Checkers are Available?
Using a “content checker” doesn’t mean just one specific thing. There are content checkers for a variety of types of content. These can include:
Grammar and Spelling Checkers - These include tools like Grammarly and other writing aids that check not only your grammar and spelling but also check the style and tone of your writing to ensure that it flows consistently and logically.
Plagiarism Detectors - Plagiarism detectors, like Originality.AI’s plagiarism scanner, compare your content against a large database of sources to ensure that your writing is original and that you’re avoiding any unintentional plagiarism.
Fact-Checking Tools - With fake news, misinformation and disinformation spreading like wildfire across the web, fact-checking tools are invaluable for making sure that you’re producing quality content that’s not only written well, but also accurate and well-researched.
Broken Link Checkers - Dead or broken links can interrupt the user experience and in some cases can even cause harm (such as a broken link being redirected to a malware site). Making sure that your content links to reputable sources and that your links are all functioning can help keep users coming back for more.
Search Engine Optimization Tools - Although not specifically designed for content verification, there are several search engine optimization tools on the market that can help you make your content more accessible to users in terms of content structure, keyword density and much more.
Readability Analyzers - Ensure that your content is able to be understood by your target audience by using a readability checker. A good readability checker tool will analyze your content across multiple well-known and trusted formulas to give you a more complete view of how your content reads to your audience and what you can do to improve it.
The good news is that you can do many of these things directly from within Originality.AI. From fact-checking to analyzing readability to determining the best keyword density for your articles and avoiding plagiarism and AI writing, using Originality.AI aims to promote higher quality content with the tools and guidance you need to make every piece as perfect as possible.
How Do You Use a Content Quality Checker?
Every platform and tool is different, but in general, you can follow these steps to get the most out of the content checker’s feedback and suggestions.
First, Choose the Right Kind of Tool
Do you need a simple tool that just scans for broken links or offers SEO suggestions, or a more all-in-one platform like Originality.AI which will let you scan for AI-written content, readability, fact-checking and more?
Add Your Content
Many of the content quality checkers will let you paste your content directly into the content verification tool, or will let you include a link to a website or upload a document.
Run the Content Quality Check
Depending on how long or detailed your content is, this can take anywhere from a few seconds to several minutes. Oftentimes content verification tools need to check multiple databases or run several different algorithms to highlight areas of improvement or provide feedback.
Once the content check is done, the tool will provide you with a list of suggestions. These could be grammatical errors, issues with the flow and coherence of your writing, readability suggestions, potential plagiarism issues or fact-checking details.
Use the feedback you’ve gotten to make the changes. Many tools let you make edits in real-time while updating the issues found so that you can consistently improve your content.
(Optional) Run Multiple Checks
It’s never a bad idea to run multiple checks, especially if you’ve made considerable changes to the original content
How Do You Measure Quality Content?
Using content checkers is a smart first step to be able to verify the quality of your writing, fact-check your information and ensure that every piece you create is as optimized as it can be. But what are the actual metrics that show that you’re successful? Here’s what to look at to see how your efforts are paying off.
Engagement metrics include things like average time spent on the page and the number of social shares to see how readers interact with your content.
Search engine metrics like keyword rankings, number of backlinks and organic traffic and more can tell you how your content is performing in the search engines.
User Comments and Feedback
Questions, comments and constructive criticism from your readers can give you great ideas on areas of improvement as well as possible ideas for future content exploration.
If you have a specific call to action, like signing up for a newsletter or making a purchase, the conversion rate can help you measure the effectiveness of your content toward achieving that goal.
Quality Content Assurance: Your Next Steps
Now that you better understand what content checkers are, how to use them and what metrics to check to ensure you’re doing it right, the next step is to decide which tool is right for you. Although this will depend heavily on your own specific needs, choosing an all-in-one platform like Originality.AI can save you time and provide you with an affordable and easy way to optimize your content without needing to pay for multiple services.
Plus, because Originality.AI’s tools work together seamlessly, you can pick and choose which options you want to run on each piece of content you want to check. For example, you can check for plagiarism and AI detection on one, and fact-check another while checking both for readability. No other tools on the market give you this level of flexibility and ease of use!
Try it now for yourself and see how easy it can be to check your content and optimize it to the fullest for search engines, your readers and much more.