With the growing integration of Artificial Intelligence (AI) in various sectors, content creation has not been left behind. AI has found its way into numerous websites, online publications, and content generation platforms, including Blinkist.com, a popular book summary service.
Blinkist has openly stated that they “currently use and explore Generative AI for various purposes, ranging from content creation and production to improving content personalization” (source). With the advancements and ability of AI tools like ChatGPT to generate content and efficiently summarize information, this isn’t surprising. Many companies and online tools are making their processes more efficient using AI technologies.
However, we wanted to dig into this further to understand exactly how much AI is being used by Blinkist in their book summaries. This study aims to understand the prevalence of AI-generated content on Blinkist.com and its implications.
The analysis uses 402 book summaries from Blinkist.com, spanning various topics and genres. We only evaluated “Recently Added” book summaries, because we wanted to focus on summaries added since GPTs became publicly available. Each one was evaluated using the Originality.ai AI detection tool to determine whether it was AI-generated (>50% confidence) or human-written (<49.9% confidence). The book summaries were then categorized based on their AI confidence scores, with a score above 50% indicating suspected AI-generated content.
Of the 402 book summaries analyzed, 193 were identified as AI-generated content, constituting 48% of the total dataset. This indicates that nearly half of the recent content on Blinkist.com is suspected to be AI-generated. The remaining 209 book summaries were classified as human-written content, constituting 52% of the dataset.
The distribution of AI content was further analyzed based on the confidence score:
The distribution of AI content was also examined across different confidence score ranges:
*Note: While the most popular categories like Psychology and History have moderate levels of AI detection confidence, categories with fewer articles above have high AI detection confidence and lower statistical significance.
This analysis shows us that Blinkist has very likely been integrating generative AI into the process of creating their book summaries, with nearly half of the analyzed summaries suspected to be AI-generated (or have used some AI to generate them). As AI technology continues to progress, it will be interesting to see what companies integrate AI, and how heavily they rely on it. Are users willing to continue paying for online tools and services or will more people prefer to use tools such as ChatGPT for their everyday tasks? That’s yet to be determined.