With the versatile capabilities of generative AI tools like ChatGPT, many large companies are taking steps to prohibit its use internally amongst staff and within organizational policies and procedures. While research by BlackBerry shows thatnearly 75% of IT decision-makers believe that these bans demonstrate "excessive control" when it comes to bring-your-own and corporate devices, it's not stopping some of the biggest organizations in the world from blocking or at least limiting use of the platform.
Here is a list of major companies that have implemented company policies and restrictions on ChatGPT usage:
Goldman Sachs Group
Bank of America
Commonwealth Bank of Australia
Chase Wells Fargo
World Economic Forum
Italian Data Protection Authority
Northrop Grumman Corporation
Mishcon de Reya
Looking at the list, you may notice industry leaders like Accenture, Amazon, Goldman Sachs Group, Verizon Communications, law firm Mishcon de Reya, defense company Northrop Grumman Corporation, and even tech giant Apple. But the big question is, why?
Why Are Companies Banning ChatGPT?
Of course, there are many reasons that companies may choose to ban any kind of program at the workplace. They may not like using third-party applications for business purposes, or consider it a distraction to employees. But when it comes to ChatGPT in particular, there are two reasons that seem to stand out: privacy concerns and data protection, and damage to corporate reputation.
And again, companies have good reason to exercise caution here. While it can help increase efficiency around the office, there are still some serious limitations to ChatGPT that could cause irreparable damage to a company's reputation.
For example, while it can generate human-like responses, it has trouble understanding context, and just generally possesses a lack of common sense and emotional intelligence. This can lead to ChatGPT responses that many would consider inappropriate. And if any of these responses made it into their marketing materials, it could put a lot of companies into hot water.
Together, these measures highlight the cautious approach that these organizations are adopting to navigate the potential risks associated with large language models like ChatGPT and its capabilities, including both legal and reputational consequences.
The Launch of ChatGPT Enterprise
ChatGPT Enterprise, launched in August 2023, is geared towards businesses with some built-in features, like robust privacy measures and advanced data analysis capabilities, to address these concerns.
ChatGPT Enterprise confirms that:
It will not use business data sent to ChatGPT Enterprise or any usage data for model training
That all interactions with ChatGPT Enterprise are encrypted during transmission and while stored
The launch of ChatGPT Enterprise introduces an opportunity for companies to rethink their reservations about AI adoption, especially for those with heavy reliance on processes and compliance documentation. If they're able to preserve their corporate reputation, this solution could pave the way for a more welcoming approach towards the potential business benefits of integrating artificial intelligence tools within large organizations.
Founder / CEO of Originality.AI I have been involved in the SEO and Content Marketing world for over a decade. My career started with a portfolio of content sites, recently I sold 2 content marketing agencies and I am the Co-Founder of MotionInvest.com, the leading place to buy and sell content websites. Through these experiences I understand what web publishers need when it comes to verifying content is original. I am not For or Against AI content, I think it has a place in everyones content strategy. However, I believe you as the publisher should be the one making the decision on when to use AI content. Our Originality checking tool has been built with serious web publishers in mind!