The Most Accurate AI Content Detector
Try Our AI Detector
AI Writing

Can Meta Detect AI Content on Social Media Posts?

Learn about Meta's approach to identifying and labeling AI content. Find out what types of AI content are shared on social media and get insight into whether Meta detects AI-generated content.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

It seems you can’t even chat with friends on one of the world’s most popular social networks these days without hearing something about AI.

From deep fake videos to realistic-looking ‘news’ articles and even lifelike image filters that give you a celebrity makeover, there’s no shortage of AI tools gaining viral attention on social media.

So, what is Meta, the parent company of Facebook, doing to identify AI-generated content? 

Additionally, how do you know if the content you see on Facebook and other social media sites is AI-generated?

In this article

  • Learn what types of AI content are shared on social media.
  • Get insight into what Meta is doing to identify AI-generated writing, images, and videos.
  • Find out why AI detection is important on social media and learn best practices for posting on Meta.

The Basics of AI-Generated Content

Just as the name implies, AI-generated content is created by artificial intelligence such as ChatGPT, Google Gemini, or Claude

AI tools are trained on vast amounts of content to analyze and generate human-like responses when asked questions. 

Yet, for all of their training, AI text generators still have some common signs, including unnecessarily sophisticated language and a predictable writing cadence. The result? AI-generated content typically reads as wordy, even for simple questions.

At the same time, humans aren’t as good as they think they are at identifying common ChatGPT words. That’s where AI checkers are beneficial. They create transparency between AI-generated content and human writing, whether it’s posted on a blog or in a social media caption.

What Types of AI Content Are Shared on Social Media?

Text generation is only one part of generative AI! Artificial intelligence offers a range of capabilities for social media.

  • It can analyze photos to generate glamorous profile pictures. 
  • Swap out a dull office wall for a beach background.
  • Optimize tags for a social media post.

AI tools are often used in the name of good fun for social media. However, it’s important to note that AI can cause issues, so always review AI-generated posts before publishing and maintain transparency with your audience.

Does Meta Detect AI Content?

According to Meta, AI content is detected if it “contains industry-standard signals that it’s generated by AIthis includes content that is created or edited using third-party AI tools. It also includes content that is created using Meta’s AI tools...

So, to answer the popular question, ‘Does Meta detect AI content?’ — yes, Meta detects AI content.

If Meta’s AI detection systems identify AI-generated content or AI-altered content, they’ll add an ‘AI info’ label to the post.

Meta’s Approach to AI Content

In 2024, Meta created a set of guidelines that describe how the company (and Facebook) approach content created with AI. The guidelines note that they were based on “feedback from the Oversight Board and our policy review process with public opinion surveys and expert consultations.

As a brief snapshot of the guidelines, Meta wants to encourage transparency so users know when they see posts created with AI. 

In July 2024, they introduced an update to their artificial intelligence label. The label, which says “AI info,”  allows users to quickly see whether some form of AI tool was used to create the post.

Rather than impose restrictive rules, Meta is opting to add labels for transparency. 

What happens when an image is created by a human and then slightly edited with AI (such as with a retouching app)? Originally, Meta labeled this type of AI content as “Made with AI.” However, with their July update, there is now an ‘AI info’ label for more information.

As they’ve done historically, Meta also enlists the help of their independent fact-checkers for original or AI-created content. According to Meta’s guidelines, “When fact-checkers rate content as False or Altered, we show it lower in Feed so fewer people see it, and add an overlay label with additional information. In addition, we reject an ad if it contains debunked content (sourced via Meta).”

Why Does Detecting AI Content on Social Media Matter?

Detecting Meta AI content (and AI content on social media generally) matters for several reasons. 

  • It helps prevent the spread of misinformation and fake news.
  • It builds authenticity and trust. The ability to detect AI content gives users transparency. 
  • It can lower the risk of fraud or scam posts. Reviewing AI-generated content can reduce the risk of published posts redirecting users to official-looking yet fraudulent or phishing websites.
  • It helps maintain content quality. AI can be used to produce low-quality content with the intent of manipulating Facebook algorithms. Detecting and filtering AI content keeps quality standards high.
  • It promotes healthy debates and discussions. Some AI content, particularly bots, flood groups with automated junk content and replies that don’t contribute to the conversation. Monitoring and detecting AI content enables people to discuss and debate.

Challenges With Detecting Meta AI Content

Facebook has billions of users. In their 2023 fourth-quarter investor report, they noted that Facebook sees over 3 billion monthly active users.

So, trying to identify every instance of AI-generated content is a herculean task. The volume of content their systems need to process is one of the first initial challenges they face.

Then, there’s the possibility of false positives. When genuine content is flagged as AI, users can become frustrated that their legitimate posts were labeled as AI-created.

The reverse is also true, with AI detection sometimes slipping through the cracks and not being labeled as it should be. Given how sophisticated and human-like Meta AI content has become, it’s possible that some instances could fly under the radar. 

Then, there can be delays if a review by a human moderator is required, which creates bottlenecks that may result in a drop in engagement.

Best Practices for Publishing Content on Meta

Whether you’re publishing on Instagram or Facebook, there are a few best practices to follow.

Stay informed 

Meta updates its content guidelines and policies regularly and notifies users of major changes. Staying informed about these changes can help you reduce the risk of having your content flagged for AI or otherwise. 

Use feedback channels

Meta offers feedback channels. If an original post is flagged as AI, reach out to their feedback team to report the false positive and help improve overall accuracy. 

Create direct connections 

Redirect users from the social media platforms to drive engagement on other channels, such as an email newsletter or landing page. This can also help you establish a content marketing funnel that drives sales or boosts traffic.

Engage with your community across various social platforms

Meta has an extensive audience, which is a great way for content creators to connect with followers. However, it’s best to diversify instead of relying solely on one platform. Share your brand on several platforms to expand your reach.

Take advantage of creator communities

Facebook, in particular, has several groups devoted to content creators, where members share tips, feedback, and guidance. They have the potential to be a great resource for navigating Meta AI content detection. 

Final Thoughts

As developments in AI continue, Meta is responding by promoting transparency with ‘AI info’ labels for AI-generated or AI-altered content.

To follow best practices, always review AI-generated content before posting on social media. 

Use the Originality AI Checker to detect AI-generated text. Then, before you hit publish, review AI content to ensure it's factual and maintains your brand voice.

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

View All Press
Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

More From The Blog

Al Content Detector & Plagiarism Checker for Marketers and Writers

Use our leading tools to ensure you can hit publish with integrity!