AI Writing It Worth the Price Tag?

When creating content in, you will quickly realize just how much information it can digest and use as part of the creation process. As a result, the content it generates rarely requires major changes, allowing you to develop a strong tone of voice and generate content quickly, so you can focus on other aspects of your business. However, despite the higher price, some of the most impressive features are not available on a standard subscription model, which limits the capabilities of this tool somewhat. That said, if you are looking for a tool to generate excellent content for almost any marketing channel, fits those criteria with ease.

We are back with another AI tool review, this time focusing on

As one of the most popular AI tools on the market, boasts over 1 million marketing partners, including large brands such as Red Bull, Ted Baker, and NBC.

That’s a pretty impressive list of ambassadors!

But is worth the hype? 

With so many AI content generation tools available, it can be hard to tell.

We’ve done a deep dive into the pricing, features, and functionality of to help you decide whether it is the right one for your needs.

Here, we will look at the following:

  • What is best for
  • How to use it effectively
  • What types of content you can generate
  • How much this tool costs
  • Key features
  • The pros and cons
  • Alternatives to
  • Whether the content produced gets detected by
  • The final verdict on Quick Review

  • Ease of use - 9/10
  • Features - 7/10
  • Customer Support - 8/10
  • Price - 7/10
  • Speed - 7/10
  • - detectable

Who is Best For?

PPC managers

As a PPC manager, you constantly tinker and tweak with your promotional copy to continue getting the best possible performance.

While the results are often fruitful, coming up with new ways to say the same thing and capture the audience's attention can be tricky at times.

With the tool, you can create copy specifically crafted for PPC ads and tailor it to perfectly suit your brand.

Growth managers

Company growth is essential for profitability and sustainability.

Which makes a lot of sense. 

After all, it’s hard to become more profitable without growing your brand! offers to help by creating content that resonates with your customers and target audience, helping retain, activate, and upsell your brand's goods or services.

Acquisition managers

Purchasing deals, mergers or additional investments, can be crucial for the financial stability of any business. Acquisition managers can utilize to write convincing pitches or openings for potential investors, to entice more funding competition of options for the brand.


When tasked with a particular topic for an article, it can sometimes be tricky to think of what the structure of your work should look like.

The tool can help by generating an outline for you to get your copy kickstarted, allowing the words to flow much quicker and saving you plenty of time and effort.

Content marketers

Trying to write landing page content that draws your audience in and gets them to take a particular action, such as signing up, purchasing, or registering interest, can be a challenge.

With, you can create content that is well-structured and written specifically for this purpose, helping you create a clear and effective landing page that converts visitors into customers.

Social media marketers

If you manage social media channels, you will know how frustrating it is to think of clever ways to post content. 

Sometimes, our brains aren’t willing to play ball, and it can be incredibly frustrating.

With the social media content tools on, you can generate relevant brand content quickly and easily, saving you time and brain power.

How to Use Effectively

When using (and this goes for any AI content generation tool), the more you put into it, the more you get out of it!

The tool is designed to gather as much information as possible before generating your content, and you should capitalize on this.

By inputting lots of information, you give a much better chance of generating content that suits your business's needs.

Let’s take a look at an example using the Instagram Caption tool.

Suppose you run a Yoga company that recently opened a new place in New York after seeing lots of success in Washington DC 

Congratulations on your thriving Yoga business, by the way!

You want to create a social media post, announcing the opening date of your new shop. 

After all, you may have fans in the area who tried your Yoga classes while visiting and would love to know if there is a new one opening in their area.

Here’s example number one, where you only generate the minimum information.

This content prompt seems okay. Let’s hit generate.

Okay, these aren’t bad results, but it lacks some key information. For example, it doesn’t mention your brand is already a big Yoga company in Washington, and it possibly lacks some more specific details about your company. 

Let’s try adding some more details.

Here you can see we have added much more information, including the brand name, more details on why we are opening in New York, and how to claim your free class.

Now we are talking! You can clearly see has taken the additional information on board and created a much more detailed and fun post as a result.

What Types of Content Can You Create With

Performance marketing

If you are in performance marketing, can be an excellent companion for your advertising projects, writing excellent content tailored to certain channels.

You can use the content generated as an excellent baseline to create PPC, growth, or acquisition campaigns that exceed performance.

Web copy, blogs, and landing pages

Similarly, content marketers that require plenty of content for blogs, web pages, landing pages, and other digital outlets can take advantage of tools like the Blog Wizard to create content tailored to their business quickly and easily.

Social media posts

Trying to craft fun, creative, short-form content for social media channels can be difficult at times. 

Sometimes, our brains just don’t want to play ball, and we can end up staring at a screen for hours, trying to write something witty or pick the right hashtag. is a great tool to utilize when you experience writer's block, writing content specific to your chosen social media channel.

How Much Does it Cost?

Unlike some tools, only has two main subscription types, with a bespoke version for larger business requirements.

Starter - $29 per month

  • 20,000 word credits
  • Over 200 copywriting tools
  • Access to the Blog Wizard
  • Available in 31 languages
  • More than one user

Data-Driven - $99 per month

  • Everything included in the Starter membership
  • 10,000 additional word credits
  • Real-time predictive performance score

Anyword for Business - Bespoke pricing

  • Everything in the Data-Drive membership
  • Access to Copy intelligence
  • Target Audience tool
  • Brand Guidelines tool

Key Features


One excellent feature on offer at is the insights tool. When you create any type of content on the platform, you will see a number appear on the right-hand side.

This number is out of 100 and determines how likely this content will resonate with your target audience. You can see what demographic the content should resonate with, which gender it suits, and other essentials, depending on your desired targeting.

Blog Wizard

As with any high-profile AI creation tool, boasts a powerful blog content creation tool known internally as Blog Wizard.

Here, you can create a detailed blog outline and select how much AI-generated content you want to create or how much you want to leave for human creation.

What we really like about this tool is the control you get over how much detail you can provide for the blog outline creation.

Firstly, you provide with a short description of the topic you want to cover, including a few essential keywords you are trying to target.

From there, will provide you with a series of titles to choose from, along with an insights score for additional information.

The titles produced are often pretty solid but tend to be quite similar.

However, you don’t have to stick with those choices.

You can also generate new titles if you’re not happy with the original ones produced.

Once a title is selected, offers you an outline suggestion that you can review and tinker with to suit your needs. 

If any of the titles don’t suit your requirements, you can remove them, generate new ones, or even add manual ones.

When you’re happy with the outline suggestion, will generate some introductory paragraphs for you to choose from based on the description, SEO keywords, and headings you chose.

It’s as easy as that! 

The Blog Wizard takes a little longer to get through than other options like ChatGPT, but the results are much more tailored to your needs and require fewer touch-ups or amends.

Copy Intelligence

One of the unique features on offer at is the Copy Intelligence feature, which allows you to connect your marketing channels to ensure the copy you generate is even more tailored to your brand.

However, this tool is only available on the Business plan feature, which is frustrating. That said, you can test it out for free, book requesting a demo.

If the tool is effective, this could be a huge selling point for any marketers trying to find a way to generate content quickly that matches their current brand tone. 

While AI content generators are often effective and quick, it can take some time to tweak the content to suit your brand needs, so a feature like this could be a game changer.

Brand Rules

Fortunately, you don’t necessarily need the Copy Intelligence feature to instill some brand tone of voice in your content. 

You can utilize the Brand Rules tool.

Here, you can create a set of rules, ensuring always includes important phrases and doesn’t include content you never want to see.

For example, suppose your coffee company refers to your followers as “Coffee Legends” on social media. In that case, you can add this brand rule, and every time you generate social media content, will include it where necessary.

Pretty cool, right? You’re coffee legends will appreciate it.

Target Audiences

One unique feature offer that many AI generation tools don’t is their “Target Audiences” feature.

Here, you can create your target demographic, adding as much or as little detail as you want.

Once saved, this audience becomes available when you generate channel-specific content, such as in the example below.

Using our college student target audience, will write content that is specifically tailored to resonate with this audience.

Let’s give it a quick test.

As you can see, the content generated not only references places to get coffee, but it does so using language students will resonate with, and directly addresses this target audience.

Pretty impressive stuff.

The Pros

  • Smooth customer experience.
  • A detailed outline creation process.
  • High-quality content generation.
  • Content generation across multiple channels.

The Cons

  • Some tools are stuck behind a paywall.
  • Lack of SEO support.
  • Higher price than competitors.

Alternatives to

Overall, offers very similar services to other prominent AI content generators. For similar services, try tools like, Scalenut, and WriterSonic.

For other tools offering additional AI tools, such as image generation, tools like MidJourney offer a good alternative.

Can Get Detected by

With all the different steps you must take to generate content in, you might be wondering whether or not can detect that it is not human-written.

After all, with so many steps to jump through to start generating the content, it is easy to think that will make it hard for any AI checkers to detect the difference.

Well, let’s test it out!

Using our “Blog Wizard” coffee in New York example, let’s see if can detect that this is 100% AI written.

he answer is a resounding yes. immediately detected this content was AI written. It is always important to tweak and add your own spin on content to ensure it has a human look and feel. 

Not only will this help improve its score in, but it will also ensure the content resonates more with your audience. The Final Verdict

There you have it! Everything you need to know about to see if it is an AI content generation tool worth your time and money.

There is no doubt that the tools on offer inside are incredibly impressive and can help businesses generate channel-specific content that will require minimum tweaks or changes.

However, the price is higher than some other competitors, and what you get for your money is also a little underwhelming. For example, the Copy Intelligence, Target Audience, and Brand Guidelines tools are all not included in the price, which is disappointing.

That said, if you are looking for a tool that will generate content that can be tailored to your brand quickly and easily, with a highly detailed briefing process, this could be the right tool for you.

Our advice is to check out the free 7-day trial as there is no requirement to input any credit card details. That way, you can test the tool, see if it suits your brand needs, and take it from there!

Catch you in the next one.

Frequently Asked Questions About

What can you use for?

Like other AI content generators, can be used for several forms of content, including blog articles, landing page copy, social media posts, and PPC adverts.

How much does cost?

The price of varies depending on whether you choose the Starter or Data-Driven membership type. You can also access a free 7-day trial before you choose the right membership for your needs.

Will pass AI checkers? can detect content 100% generated in, as it does for other market-leading AI content generators.


My name is Graeme, a passionate writer with a strong Content Marketing background. Over the last seven years, I have developed an extensive portfolio of SEO Content writing, helping various brands improve their organic traffic, customer experience, and, ultimately, profits!

More From The Blog

AI Content Detector & Plagiarism Checker for Serious Content Publishers

Improve your content quality by accurately detecting duplicate content and artificially generated text.